Instagram, especially has become a niche for brands and influencers.🤳
The platform is very e-commerce driven, 46% of users follow brands, 1/3 of stories viewed are from brands. If you're looking to gain visibility, awareness, and engagement but most importantly boost your sales, influencers can be a great asset!
Before I explain all the methods to increase your followers on Instagram 📈 here are some examples of brands that have been powered by influencers.
Of course, we don’t need to mention Daniel Wellington, but let's talk about the sportswear range, OceansApart, and Fablectics, which have been propelled by Madelaine Petch, an influencer but also actress in Riverdale, thanks to her: 1.9M followers on Insta! 💪
Everything starts of course with the choice of the influencer:
👉 First of all, your influencer must correspond to the universe of your brand and his/her community to your target! If you are fashion-oriented go for an influencer who likes to dress up!
👉 Turn preferably to middle influencers for visibility and engagement! For loyalty, engagement and a "best friend effect" nano influencers are perfect!
Then the content that the influencer will make about your brand plays an important role, there are different forms
Last point 👆
Solidify the relationship with your influencers. An effective partnership is one that is renewed and lasts over time. This allows you to highlight the real attachment of the influencer to the brand and increase the ROI. example = Alissa Violet Lounge Wear (9.8 M followers).
Discover how AI and Machine Learning are revolutionizing B2B Influencer Marketing. Learn why B2B influencers are game-changers, how AI finds your perfect match, and why tools like Favikon are making the journey easier and more effective.
Discover the transformative power of B2B influencers in 2023! Learn why they're your business's secret weapon and how to find the best fits for your brand.