Who is Ellie Zeiler?

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Ellie Jane Zeiler: Blending Modesty, Glamour, and Advocacy Through Beauty Content

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Ellie Jane Zeiler is the founder of Jane Jewels, a brand celebrating self-expression through finely crafted jewelry. Based in the United States, Ellie’s journey began with a focus on beauty tutorials and fashion insights, but it has evolved into something deeper—anchored in her ‘Tzniut Tuesday’ campaign promoting modest yet stylish dressing.

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Her social media presence reflects a unique commitment to values and community. Instead of chasing trends, Ellie curates content that mirrors her identity: confident, elegant, and conscious. Her storytelling is shaped by personal experiences, ranging from fitness routines to lifestyle choices, and her belief that fashion can coexist with modesty.

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Beyond personal branding, Ellie advocates for children’s welfare, using her reach to amplify charitable initiatives. Her platform is not just a showcase of outfits and accessories, but a tool for awareness and connection.

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She stands out as a rare creator who merges entrepreneurship, style, and advocacy in a manner that feels both authentic and commercially appealing. This approach has attracted collaborations with luxury and skincare brands such as Jimmy Choo, FRÉ Skincare, and Levi’s.

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An Influencer Active on Social Media

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Ellie Jane Zeiler is most active on TikTok and Instagram, with a minor presence on YouTube.

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Ellie Zeiler's Social Media Strategy Analysis

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TikTok Strategy: Engaging Elegance with Mass Appeal

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Ellie’s TikTok strategy centers on visually compelling short-form videos that balance glamour and relatability. She regularly posts GRWM clips, birthday reveals, and modest fashion content that connects with her youthful audience. These videos often feature minimalist settings and elegant wardrobe choices, amplifying her personal brand. Her captions invite viewer interaction, frequently prompting comments or reactions with emoji cues.

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She maintains a consistent upload schedule—6.5 videos per week, typically posted around midnight. This regularity ensures that her content remains fresh in users’ feeds and builds an expectation of reliability. The use of sparkle emojis, clean editing, and aesthetically pleasing outfits reinforces her brand identity as polished yet accessible. This schedule also maximizes algorithm visibility, especially among late-night scrollers.

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Ellie’s engagement rate on TikTok is 0.06%, which is relatively low considering her follower count. However, she achieves substantial visibility with videos regularly surpassing 100K views, indicating strong passive reach. This suggests her influence is driven more by impressions than interaction, aligning with aspirational content consumption trends. Viewers are drawn to the visual consistency and personal touches in her videos.

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Her TikTok content frequently supports product promotions and collaborations, such as Jimmy Choo and FRÉ Skincare. She weaves these brand integrations seamlessly into her everyday content, ensuring they don’t disrupt her natural style. This makes her TikTok feed a strategic space for both brand awareness and community engagement. The platform remains her most powerful channel for mass exposure.

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• Username: @elliezeiler
• Influence Score: 85.7/100
• Followers: 10.3M
• Activity: 6.5 videos/week
• Engagement Rate: 0.06%
• Growth: 0%
• Average Engagement: 5.9K
• Posting Habits: Everyday at 12 PM EST

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Instagram Strategy: A Curated Reflection of Beauty and Identity

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Instagram is where Ellie leans into storytelling through fashion and lifestyle stills. With 1.6M followers, she posts an average of 16 times per month, including static posts and reels. Her feed blends sunset portraits, formal looks, and casual beach moments, often accompanied by heartfelt or faith-based captions. This positioning helps her stand out in a saturated beauty space.

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Ellie’s captions frequently express cultural pride, as seen in posts like “SHABBAT SHALOM ❤️,” highlighting her Jewish identity. This not only adds authenticity but resonates with niche communities often underserved on social media. Her platform feels both personal and purposeful, giving followers more than just aesthetics. It's where she connects on a values-based level.

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She tags premium brands in her posts, reinforcing Instagram as a key channel for commercial partnerships. With tags from Jimmy Choo, FRÉ Skincare, and Levi Strauss & Co., she blends influencer content with editorial appeal. The seamless alignment between her lifestyle and her partnerships gives campaigns a natural integration. This makes her a high-value collaborator for luxury and lifestyle brands.

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Instagram also serves as her most polished platform, with consistently high-quality photography and professional-grade visuals. She uses this space to solidify her fashion-forward yet modest image. While engagement rate metrics are listed at 0%, top posts earn over 299K views, showcasing real-world traction. This indicates Instagram is crucial for brand positioning and long-term image building.

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• Username: @elliezeiler
• Influence Score: 70.9/100
• Followers: 1.6M
• Activity: 16 posts/month
• Engagement Rate: 0%
• Growth: +0.23%
• Average Engagement: 61
• Posting Habits: Everyday at 12 PM EST

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YouTube: Dormant but Branded

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Ellie’s YouTube presence is minimal, with only 1.7K subscribers and no recent uploads. Her account appears dormant, with no measurable engagement or growth, and 0 videos per month.

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While YouTube holds potential for long-form storytelling, Ellie currently focuses her energy on faster-moving platforms like TikTok and Instagram. The platform serves as a placeholder for now, perhaps reserved for future use or brand completeness.

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• Username: @elliezeiler3008
• Influence Score: 4.1/100
• Followers: 1.7K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Ellie Zeiler's Social Media Influence Summary

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Ellie Jane Zeiler ranks in the top 3% of beauty bloggers in the U.S. and the top 4% of TikTok creators worldwide, highlighting her strong niche influence and broad digital reach.

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Content Strategy: Aesthetic Elegance Rooted in Purpose

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Ellie’s content consistently reflects a “Very Safe” brand safety rating, paired with cheerful tone and minimal political involvement. Her visual strategy is defined by neutral backgrounds, elegant fashion choices, and thoughtful product tags.

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Reachability and Partnerships

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Ellie is highly reachable, especially for beauty and fashion brands. With a strong portfolio including Jimmy Choo, FRÉ Skincare, and Levi’s, she demonstrates brand alignment with luxury and ethical positioning.

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Her audience is primarily young, female, and based in the US, making her an excellent candidate for campaigns targeting modest fashion, clean skincare, and premium accessories. She is also listed as likely to accept collaborations, with pricing ranging from $9K–$22.5K/post (est.), confirming commercial viability. Ellie also maintains an active network, collaborating with creators like Sarah Zeiler and Daniel Braun, reinforcing her standing in beauty and lifestyle communities.

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Conclusion: Ellie Jane Zeiler – A Distinctive Voice in Beauty with Cultural Depth

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Ellie Jane Zeiler stands apart through a unique fusion of style, faith, and advocacy. With a loyal following and partnerships that validate her credibility, she offers brands a balanced approach to visibility and values. Though her engagement rates suggest room for deeper interaction, her consistent output, niche focus, and personal branding cement her as a meaningful voice in the modern beauty space.

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