Who is Grace Wells?

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Grace Wells: Elevating Commercial Creativity with Independent Vision

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Grace Wells is a New York City-based filmmaker and commercial content creator known for blending storytelling, design, and motion with a distinctly cinematic lens. Unlike many influencers who started with viral moments, Grace’s platform is rooted in intentionality—her rise is built on craftsmanship. She promotes independent creative work while developing partnerships with powerhouse names like Adobe, Neutrogena, and Verizon.

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As a director, she frequently puts her own production techniques on display through tutorials and mini case studies, offering followers a glimpse into how branded content is built frame-by-frame. From promoting her video course to posting BTS footage, she’s focused on educating and elevating aspiring creators. Her community isn’t just watching—they’re learning and building alongside her.

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Grace’s portfolio includes commercial-style videos that feature careful lighting, rhythmic edits, and bold product shots. She manages to turn beauty ads into visual storytelling experiences, as seen in her work for Always, Neutrogena, and Ole Henriksen. Her TikToks and Reels aren’t just promotional—they’re polished pieces with pacing and narrative intent, bridging influencer reach with director-level production.

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What makes her work especially distinctive is how she combines the personal and professional without losing either. Her tone is warm and accessible, while her visuals remain industry-standard. She isn’t just sharing what she made—she’s showing how it was made, and why it works.

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An Influencer Active on Social Media

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Grace is most active on TikTok and Instagram, where she combines filmmaking tutorials and sponsored content. With over 3.6M combined followers and consistently strong engagement, her social strategy reflects a mix of high-volume visibility and niche creative influence.

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Grace Wells' Social Media Strategy Analysis

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TikTok: Teaching Through Aesthetics with High-Impact Ads

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TikTok is where Grace Wells demonstrates her flair for cinematic brand storytelling. Her videos are not random content drops—they're highly stylized mini-commercials. Whether she’s producing a pastel-saturated piece for Always or a nature-forward Neutrogena ad, each video has a clear narrative and design philosophy. One standout campaign—fitting a pad into a pocket—earned over 19 million views for its clever visual metaphor and polished execution.

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Grace averages one video per week, but each post feels like a short film rather than a quick clip. Her high production value is evident in her use of lighting, props, and rhythmic editing. She pairs this with upbeat narration and precise sound design that elevate even the most standard product features. These thoughtful creative choices drive her strong average view count of 1.3M and an engagement rate of 1.16%.

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What distinguishes Grace’s TikTok presence is her ability to start strong. Many of her videos hook viewers in the first few seconds with sharp edits, dynamic titles, or voiceovers that instantly explain the concept. From her “mad scientist era” with Ole Henriksen to product transformation visuals, she keeps the content visually rich and conceptually grounded—every second matters, and nothing feels wasted.

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Her TikTok feed ultimately doubles as a portfolio. While entertaining for followers, it also operates as a proof-of-concept reel for future collaborators. Grace shows that you don’t have to sacrifice fun to achieve brand clarity—and that sponsored content can be both strategic and striking when approached with a director’s mindset.

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• Username: @gracewellsphoto
• Influence Score: 88.1/100
• Followers: 2.8M
• Activity: 1 video/week
• Engagement Rate: 1.16%
• Growth: 0%
• Average Engagement: 32.6K
• Posting Habits: Once a week at 5 PM EST

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Instagram: Commercial Storytelling in a Curated Visual Grid

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On Instagram, Grace blends her TikTok energy with platform-specific polish. With 857K followers and an engagement rate of 1.62%, her Reels extend her commercial content into a curated gallery that feels like a creative agency’s highlights reel. Her recent campaigns for Neutrogena and Bath & Body Works earned hundreds of thousands of views and thousands of likes—clear proof that commercial work, when artfully done, resonates.

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Her content often features vibrant color-blocking, product motion shots, and subtle camera tricks—all techniques she uses to help products pop while staying within a minimalist style. With six posts per month, she’s highly consistent and intentional, posting at 5 PM to maximize early-morning engagement. Each Reel functions like a short film: tightly edited, emotionally driven, and aligned with her branding as a filmmaker first.

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Rather than post generic product shoutouts, Grace often gives the viewer a reason to care—through clever setups like “in my mad scientist era” or visual metaphors like melting serums and bouncing textures. This creative framing not only entertains but elevates the brand’s value.

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Her Instagram isn’t about lifestyle; it’s about production craft. Brands come here to see what she’s capable of. Her audience follows to learn, be inspired, and engage with content that feels far more premium than typical Reels.

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• Username: @gracewellsphoto
• Influence Score: 88.8/100
• Followers: 857K
• Activity: 6 posts/month
• Engagement Rate: 1.62%
• Growth: +1%
• Average Engagement: 13.9K
• Posting Habits: Once a week at 5 PM EST

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YouTube: Underused But Branded with Intent

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Grace’s YouTube, while boasting a strong brand presence and visual identity, is her least active platform. With 18K subscribers and no videos uploaded in the last six months, the channel currently functions more as a placeholder for her name than a platform for growth. Her channel art and layout, however, remain professional, reflecting her clear branding as a filmmaker and educator.

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The YouTube banner and link hub offer insight into where she's directing viewers—toward her video course, socials, and other creative work. Though there’s no active content strategy in place right now, the infrastructure suggests she may revisit YouTube to house longer-form creative breakdowns or behind-the-scenes content in the future.

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• Username: @GraceWells
• Influence Score: 17.5/100
• Followers: 18K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Grace Wells' Social Media Influence Summary

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Grace Wells ranks in the top 1% of creators in Photography & Videography globally, holding the #17 spot in the U.S. and #69 worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Commercial Creativity, Packaged for Platforms

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Grace’s content strategy is rooted in one core mission: to make commercial work as beautiful, fun, and compelling as creative work. She takes what would be standard product shots and reframes them through the lens of storytelling—turning lipstick, skincare, and tech into characters in a scene. Every post has a purpose, an arc, and a finish.

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Reachability and Partnerships

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Grace is highly reachable for creative partnerships and sponsorships, especially those in beauty, lifestyle, education, and tech. She has successfully collaborated with high-caliber brands including Verizon, NIVEA, Adobe, and Ole Henriksen, turning campaigns into visually elevated experiences.

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Her content maintains very high brand safety, cheerful tone, and minimal political expression, making her a secure and flexible partner. She's particularly well-suited for brands that need visual innovation without sacrificing clarity, and she brings director-level creativity to every sponsored piece.

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Conclusion: Redefining Brand Filmmaking for the Creator Era

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Grace Wells is setting a new standard for how creators engage with brands—where content isn’t just consumed but admired for its artistry. Her TikToks are commercials in disguise, her Reels are tutorials wrapped in storytelling, and her overall presence reflects a creator who doesn’t just follow the trends—she rewrites the brief.

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