Who is Tamilly Santana?

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Tamile Oliveira aka mydomingos91: Blending Relatable Narratives and Fashionable Flair for Brazil’s Digital Generation

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Tamile Oliveira, known as mydomingos91, is a Brazilian content creator who built her online presence through episodic storytelling that mimics real-life dramas. Her “História real” series on TikTok and Instagram captures the attention of viewers by blending humor, suspense, and emotional twists. These mini-stories, delivered in casual Portuguese and often told directly to the camera, have become her signature style. Unlike generic skits, her videos are structured in parts, prompting viewers to return for follow-ups.

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She stands out for creating a fictional universe where characters like “a tia” (the aunt) or “o pai” (the father) develop across multiple episodes. Rather than focusing on trending dances or lip-syncs, Tamile leans into narrative continuity, a rare approach in fast-paced content platforms. Her audience anticipates each video like chapters of a novel, turning her TikTok feed into a serialized show. This formula has helped her maintain high viewer retention and organic reach.

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Tamile's fashion and lifestyle branding doesn’t rely on aspirational aesthetics but integrates seamlessly into her storytelling. She collaborates consistently with SHEIN and SHEGLAM, tagging them over 80 times across her platforms. Rather than overt product placements, her branded content shows outfits or makeup being naturally worn in character. This subtle integration builds trust and keeps her audience focused on the story, not just the sale.

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Her tone is warm, conversational, and humor-driven, making her highly relatable to young Brazilian women. She rarely touches on political or controversial topics, keeping her content safe for brands and accessible to a wide audience. With a strong presence on TikTok and Instagram, and a storytelling-first approach, Tamile has created a sustainable content strategy rooted in creativity—not trends.

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An Influencer Active on Social Media

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Tamile’s audience is primarily located in Brazil and speaks Portuguese. She commands a loyal following across TikTok (3M followers), Instagram (578.7K), and YouTube (86.2K). Her influence is especially significant on TikTok, where she maintains a steady cadence of engaging content that often goes viral.

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Tamilly Santana's Social Media Strategy Analysis

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TikTok Strategy: Serial Fiction That Hooks Viewers

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Tamile’s TikTok presence thrives on episodic narrative storytelling, turning her channel into a serialized drama hub. Each video is labeled with parts (e.g., “pt 1”) and structured around everyday situations—family tension, romantic drama, or workplace gossip. These scenarios, though fictional, are delivered in a tone so natural that many viewers perceive them as real. This format fuels high return viewership and strong community anticipation for the next installment.

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She films in an intimate, unfiltered setting—often from her home, with direct-to-camera narration. The simplicity of the setup enhances authenticity, making the audience feel like they’re listening to a close friend rather than watching a scripted performance. Her use of everyday Portuguese and colloquial expressions strengthens this illusion of realism. Comments often speculate on the plot, showing deep viewer immersion and engagement.

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Tamile doesn’t rely on trends, transitions, or sounds typical of most TikTok creators. Instead, her content is static, dialogue-driven, and anchored in character development. This sets her apart from creators who prioritize aesthetics or quick entertainment. Her audience tunes in not for viral challenges but to follow ongoing fictional arcs—an unusual strategy in the TikTok ecosystem.

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Despite a relatively modest engagement rate (0.27%), her videos regularly reach hundreds of thousands to millions of views, proving her strategy centers more on narrative reach than interaction per post. She posts approximately 11.4 videos per week, usually twice a day at 5PM, maintaining consistency that matches her audience's viewing habits. Her content is purposefully serialized, making TikTok her main stage for long-form fictional storytelling in short video format.

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• Username: @mydomingos91
• Influence Score: 86.2/100
• Followers: 3M
• Activity: 11.4 videos/week
• Engagement Rate: 0.27%
• Growth: 0%
• Average Engagement: 8.1K
• Posting Habits: Twice a day at 5 PM EST

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Instagram Strategy: Visual Continuity and Character Familiarity

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On Instagram, Tamile mirrors her TikTok storytelling style while elevating visual quality slightly to match the platform's more polished aesthetic. Her Reels often feature the same characters and scenarios from TikTok, but she adapts them to fit Instagram’s viewing experience—shorter intros, cleaner visuals, and subtitles formatted for vertical mobile consumption. Despite being the same series, the presentation is tailored for a different rhythm of scrolling.

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Instagram is where Tamile sees her highest engagement rate at 1.66%, with posts averaging 9.6K interactions and 136.9K views. Her audience here leans into the emotional elements of her storytelling, often commenting with shared sentiments or personal reflections. For example, reels like “História real (irmã)” trigger a flood of sibling-related anecdotes in the comments, showing deeper emotional connection compared to TikTok.

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She posts around 12 times per month, typically twice a day at 10AM, aligning with her audience’s nighttime browsing habits. Her visual consistency—same lighting, outfits, and tone—helps reinforce character continuity between platforms. This creates a seamless transition for her fans who follow her on both TikTok and Instagram, enhancing loyalty and binge-watching behavior.

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Tamile uses Instagram Stories less frequently for off-the-cuff content, keeping her main feed focused on her fiction series. This selective approach allows her profile to remain clean, curated, and tightly aligned with her narrative format. Branded content, especially for SHEIN, appears naturally in-character within the storyline, avoiding the disruptive tone that often accompanies sponsored posts.

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• Username: @mydomingos91
• Influence Score: 88.8/100
• Followers: 578.7K
• Activity: 12 posts/month
• Engagement Rate: 1.66%
• Growth: +1.66%
• Average Engagement: 9.6K
• Posting Habits: Twice a day at 10 AM EST

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YouTube Strategy: Occasional Shorts with Minimal Investment

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Tamile’s YouTube channel serves more as a content archive than a strategic platform. She posts sporadically—about 0.2 videos per month, indicating it’s not a primary focus. The few Shorts she does upload follow a different tone from her narrative series, often light GRWM (get ready with me) content or quick tutorials like “Bolo mais caro x mais barato.” These videos are disconnected from her core TikTok/Instagram narrative universe.

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Unlike her other platforms, YouTube lacks a strong storytelling identity. There’s no visible character continuity or ongoing storylines, and engagement here is near zero, with no visible comments, likes, or views on her most recent uploads. It seems Tamile experiments lightly on YouTube, possibly repurposing content to test format performance, but without dedicated strategy or audience building.

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The channel’s engagement rate is 0%, and her influence score is significantly lower at 47.1/100. Despite having 86.2K subscribers, there's been no recent growth, and posting frequency suggests she may only return occasionally. Her posting habit is listed as once a year at 8 PM, further proving that YouTube isn’t central to her digital ecosystem.

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Tamile may benefit from integrating her storytelling format into YouTube Shorts more actively, but her current approach shows no indication of scaling content here. For now, YouTube remains a placeholder—visible, but passive—likely maintained for completeness rather than community. It's the one platform where her storytelling superpower is not fully activated.

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• Username: @mydomingos91
• Influence Score: 47.1/100
• Followers: 86.2K
• Activity: 0.2 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Tamilly Santana's Social Media Influence Summary

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Tamile scores an Influence Score of 3 on Favikon, totaling 8,815 points. While her score may not place her among macro influencers globally, she ranks within the Top 1% for Instagram and Outfits & Styling in Brazil, and globally within the Top 1% in the same categories.

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Learn more about the Favikon Methodology here

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Content Strategy: Storytelling That Sells

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Tamile’s content strategy is centered on relatable, episodic storytelling, particularly through her “História real” series. This narrative format builds emotional connection and encourages return viewership. She balances humor, everyday life, and subtle product placements, making her content feel authentic rather than overly commercial.

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Reachability and Partnerships

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Tamile is highly reachable and open to collaborations, particularly in fashion, lifestyle, and beauty. She has tagged SHEIN over 42 times, SHEIN Brasil 41 times, and SHEGLAM twice—clear evidence of ongoing partnerships. Her content is very safe, highly engaging, and cheerful, making her a top pick for sponsored posts and product placements aimed at young, Brazilian audiences.

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Her estimated collaboration cost is $5K per post, reflecting her niche dominance and content value. She has been highlighted as best suited for fashion, beauty, and lifestyle brands targeting youth.

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Conclusion: A Storyteller with Commercial Power

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Tamile Oliveira has built more than a following—she has nurtured a community through storytelling. Her blend of humor, personal tales, and aesthetic presentation gives her content both virality and staying power. While her TikTok numbers dominate, Instagram offers her strongest engagement, and both platforms feed into a highly monetizable presence.

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