As per a Harvard article, Software as a Service (SaaS) was the fastest-growing business model for tech entrepreneurs and investors in 2021. In the fast-paced world of Software as a Service (SaaS), staying updated with the latest trends and strategies has been proven crucial for success. As a newcomer or mid-level professional in this field, it is needless to underscore the importance of learning from industry experts who offer valuable insights and expertise. However, amidst the abundance of information in the SaaS industry, pinpointing the top experts to follow can be challenging. That's why we've curated a list of leading SaaS experts who can guide early stage start-ups towards achieving their marketing goals and staying ahead of the competition. Dive into this comprehensive guide to discover everything you need to know about these top SaaS experts, including their specialties, backgrounds, and invaluable industry insights.
Explore the Top 2024 SAAS Experts:
10. TK Kader
In tenth position, TK Kader. He is an entrepreneur, business builder, and founder of the SaaS Go-To-Market Program. With a background in building and scaling startups, TK shares actionable strategies on his YouTube channel for SaaS business growth. He has a proven track record of raising capital and facilitating successful acquisitions in the SaaS industry. TK is the founder of Unstoppable, offering strategic advisory to high-growth B2B CEOs.
Favikon Authority Score : 186
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9. Brandon Fluharty
Penultimate on the list is, Brandon Fluharty. He is a successful SaaS sales professional who has generated over $50M in sales revenue in the past 4 years. He has created a unique holistic approach to SaaS selling, which he shares with his 58K+ LinkedIn followers and 10K email subscribers. Through his content, community, and connections, Brandon helps strategic SaaS sellers reach million-dollar earnings without sacrificing their well-being. He offers customizable personal operating systems, newsletters, and a product called "7 Steps to 7 Figures." Brandon Fluharty is also an advocate of taking an anti-hustle approach to strategic selling and overcoming imposter syndrome.
Favikon Authority Score : 186
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8. Jyoti Bansal
In eighth position, Jyoti Bansal. He is a multi-unicorn founder, serial technology entrepreneur, and a passionate mentor and investor in the tech space. He is currently the founder and CEO of two high-growth technology companies: Harness, a platform to automate software delivery processes valued at $3.7 billion as of 2022, and Traceable AI — a cybersecurity platform for securing software applications. Jyoti's belief in the transformative power of software is evident in the success of his first company, AppDynamics, which was acquired by Cisco for $3.7 billion in 2017. With a BS in Computer Science from the Indian Institute of Technology, Delhi, Jyoti is a prolific inventor with more than 25 US patents under his name. He is also involved in developing the next generation of technology companies through mentorship and investment, including the launch of BIG Labs, a startup accelerator, and co-founding VC firm Unusual Ventures.
Favikon Authority Score : 221
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7. Clara Shih
Coming in at seventh place is Clara Shih, she is a successful CEO and entrepreneur in the tech industry. As the CEO of Salesforce Service Cloud, she has led the company to become a leader in customer service software. She is also the founder and board chair of Hearsay Systems, an innovative software company. Additionally, she is an angel investor, author of The Facebook Era, and kindergarten room mom. Clara is interested in various aspects of technology, including B2B, B2C, developer platforms and ecosystems, social selling, customer experience, AI, automation, and the future of work, technology ethics, board governance, communications, brand design, and supply chains. She attended the Fortune Most Powerful Women Summit, where she reunited with colleagues and attended various talks, gaining insights into leadership and diversity.
Favikon Authority Score : 235
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6. Simon Høiberg
At sixth place, Simon Høiberg. He is a software developer and tech entrepreneur who has founded FeedHive and focuses on SaaS products, tech startups, and building a business online. He shares his insights on bootstrapping a SaaS business, choosing the right tech stack, scaling, and growing a successful tech startup. He also shares his learnings, predictions, strategies, and advice for entrepreneurs, startup founders, and anyone interested in tech startups and online business.
Favikon Authority Score : 251
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5. Andy Mewborn
Taking the fifth spot is Andy Mewborn, he is a tech founder. He shares insights on sales strategies and lead generation. He emphasizes practical approaches and offers valuable advice for salespeople. With a background in building successful ventures and scaling companies, Andy's posts provide useful tips and thought-provoking questions for professionals in the industry. He maintains an engaging presence on LinkedIn, focusing on relevant topics for B2B SaaS and business growth.
Favikon Authority Score : 255
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4. Jason Lemkin
Coming in at Fourth place is Jason Lemkin, he is a SaaS founder, enthusiast, and venture capitalist. He helps found, fund, and grow B2B start-ups, making it a positive-sum game for everyone involved. He shares his knowledge and experience on fundraising and building successful startups through his blog and SaaStr University. He also emphasizes the importance of having the right co-founders and preparing for every meeting to make the most of the opportunity. Jason also shares nine things that differentiate the best sales reps in the SaaS industry, including listening, adjusting the pitch, and creating urgency.
Favikon Authority Score : 298
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3. Marc Lou
Holding the third position is Marc Lou. He is a solopreneur with a strong focus on shipping startups. With a history of building over 20 startups, Marc has seen success with 7 profitable ventures, including ShipFast which generates $54,000 per month. He shares his journey and insights on Twitter, showcasing his projects such as LaunchViral and ByeDispute. Marc is also active on YouTube, exploring indie hacking and video content as his 2024 bet. His recent launch of ZenVoice received positive feedback and revenue, highlighting his entrepreneurial spirit.
Favikon Authority Score : 306
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2. Dan Martell
In second place, Dan Martell. He is a successful five-time founder and coach to ambitious SaaS founders. He has served over 1,000 founders and helped them achieve their Perfect Exit™. Dan's proven approach helps founders scale their businesses by attracting more prospects, converting them into customers, and expanding their network. He offers several programs such as The Rocket Demo Builder, The Growth Plan, and The SaaS Academy. Additionally, he shares insights on entrepreneurship and business on his social media channels and provides free 45-minute coaching sessions to SaaS Academy scale specialists.
Favikon Authority Score : 617
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1. Neil Patel
Leading the pack is Neil Patel. He is a renowned digital marketing expert and New York Times bestselling author. Recognized as a top 100 entrepreneur under 30 by President Obama and a top 10 marketer by Forbes, he is the co-founder of NP Digital. With a strong presence on Instagram, TikTok, YouTube, Twitter, and LinkedIn, Neil shares valuable insights and tips on digital marketing. His achievements include creating one of the 100 most brilliant companies and helping major corporations like Amazon, Microsoft, and Google grow through marketing strategies.
Favikon Authority Score : 823
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About the author
Justine Castany
Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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