Case Study - Reglo
The company needed to boost their sales and wanted to give a go at influencer marketing.
The goal of this first campaign was to partner with dog friendly influencers to raise awareness about their products.
Send targeted dog friendly influencers a 2.5kg bag and free samples as well as a welcome kit including a transition guide, a welcome card and a presentation flyer. In return, ask for a publication, a story or even an IGTV.
- Gain visibility on social networks (increase in the number of subscribers, awareness of Reglo...)
- Trigger new sales
- Create long-term links with influencers and to identify potential brand ambassadors
Using keywords, they were able to check whether these influencers had already collaborated with competitors;
New filter: between 5K and 10K subscribers (to widen the research panel)
➡️ Creation of a list of 83 influencers.
83 profiles contacted 👉 22 positive responses thanks to the Matcher Feature
Total search time: 3 days
The beginning of a long-term relationship with lots of influencers
A comment from the Partnership Manager
I found the platform very easy to use and it came in very handy for our needs. Without Favikon, it would have taken me forever to find relevant and quality profiles. The CSV export is really useful, I for sure intend to keep using the tool for our next campaigns!