UGC Brief Builder: Turn a Product Into a Creator-Ready UGC Brief With 5+ Hooks (Free Claude Skill)

A vague UGC brief produces exactly what you'd expect: reshoots, a creator who guessed wrong about tone, and a payment dispute over what counts as a revision. UGC also lives or dies in its first two seconds, so a brief that doesn't nail the hook has already failed before the shot list even matters.

What it does

UGC Brief Builder turns a product description into a platform-specific brief a creator can shoot in one take:

• Product in creator language: two lines the creator can actually say on camera, translated from feature-speak to outcome-speak if that's how the input came in
• Five or more hooks, written word for word, under 12 words each, covering at least four different mechanics (problem call-out, result-first, contrarian, POV, social proof), ranked with a recommendation on which to shoot first
• A script outline in beats, not lines: hook, problem agitation, product intro, demonstration, CTA, timed to platform norms, with mandatory beats marked separately from flexible ones
• A one-take-friendly shot list: framing, setting, product visibility requirements, lighting notes, b-roll worth grabbing while already set up
• A do/don't list grounded in what actually performs: native platform feel and natural speech on the do side; reading the brief verbatim and a studio-polished look on the don't side, since polish is what kills UGC's authenticity
• Claims to avoid, restated with category defaults (no unsubstantiated health claims, no income promises, no "best/#1" without a source) plus the correct disclosure rule depending on whether it's a straight ad or the creator posting to their own account
• Deliverable specs and review criteria: the exact checklist used to accept or return a video, with revisions capped at whatever's in the deal

If the deal covers three or more videos, it proposes the Triple Threat sequence (educational, then social proof, then FOMO) instead of three variants of the same ad. If the goal includes paid amplification, it flags immediately that usage rights for ads need to be priced separately from the content fee, and recommends the test-matrix approach: same body, three different hooks, two different CTAs, as separate deliverables, since hook variation is the cheapest lever in UGC performance.

Creator vetting logic for UGC runs in a different order than most influencer work: authenticity first (real audience, real comment quality), brand fit second (does their audience match your buyer), authority last, since for UGC-style content, fame matters far less than fit.

How to install

1. Download the ZIP.
2. In Claude, go to Settings > Customize > Skills.
3. Click the + button, then Create skill.
4. Upload the ZIP (it needs the skill folder itself at the root, not just the files inside it).
5. Toggle it on.

Next time you need hooks for a product video, a brief for a UGC creator, or TikTok ad creative from creators, this skill runs automatically. No need to reference it by name.

Who it's for

DTC brands and small teams preparing creator-made content for organic posts or paid ads. A great brief in the wrong creator's hands still fails; if creators haven't been chosen yet, Favikon's micro-influencer search filters by engagement, audience authenticity, and Brand Fit Score before you spend a minute writing a brief or waiting on a deliverable from someone whose audience was never the right match to begin with.