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Who is Latisha Clark?
Latisha Clark, a prominent content creator and podcaster, seamlessly blends personal moments, professional endeavors, and engaging narratives to captivate her audience. As the co-founder of Kalade and host of the Basically Besties podcast, Latisha leverages platforms like TikTok, Instagram, and YouTube to share content ranging from GRWM (Get Ready With Me) videos to podcast promotions.



Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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Latisha Clark: Redefining Content Creation with Authenticity and Connection
Latisha Clark’s journey as a content creator and podcaster is rooted in her authentic connection with her audience. Born and based in Australia, her relatable storytelling and vibrant personality allow her content to resonate with audiences globally. As the co-founder of Kalade, a wellness brand, Latisha effectively combines her creative expertise with entrepreneurial spirit to promote self-care and positivity. Her platform is a blend of personal expression and professional purpose, making her a standout in the digital landscape.
Her podcast, Basically Besties, co-hosted with her mother Kat, provides a unique exploration of family dynamics, relationships, and personal growth. Through humor and heartfelt conversations, Latisha creates a welcoming space for listeners to connect with her journey. Her openness about life’s ups and downs fosters a sense of trust and community, allowing her audience to feel personally invested in her stories. This ability to share with honesty and warmth has solidified her reputation as a relatable and trusted voice.

Latisha’s content is highly versatile, covering topics like lifestyle, self-improvement, and everyday moments. Her popular GRWM videos, event updates, and Kalade promotions are a testament to her ability to balance fun with professionalism. This diversity ensures she remains relevant to a broad audience, appealing to viewers from various walks of life. Her authenticity remains a cornerstone, ensuring that her expanding content portfolio feels true to her personality and values.
Through strategic collaborations with brands and fellow creators, Latisha has extended her influence while staying true to her core principles. Her partnerships are thoughtfully chosen, ensuring they align with her vision and resonate with her followers. Whether promoting products or collaborating on creative projects, Latisha skillfully integrates professional pursuits into her personal narrative, creating a unique and compelling digital presence.
An Influencer active on social media

Latisha Clark thrives as a multi-platform creator, combining authentic storytelling with professional ventures to captivate and connect with a global audience.
Latisha's Social Media Strategy Analysis
TikTok: The Core of Latisha's Content Creation

TikTok serves as Latisha Clark’s most prominent platform, with an impressive 3.2M followers and a consistent engagement rate of 1.95%. Her strategy focuses on creating short, engaging videos that reflect her personality, including popular series like GRWM (Get Ready With Me) and relatable lifestyle content. These videos allow her to connect with her audience on a personal level, showcasing moments that resonate with everyday life. Videos like "Opening My Housewarming Gifts" garnered 4.9M views, illustrating her ability to create content that combines authenticity and relatability.
Latisha’s TikTok strategy revolves around consistency and relevance, as she posts an average of 5.4 videos per week. This frequency ensures her audience remains engaged while attracting new followers. Her Favikon Influence Score of 92.7/100 highlights her exceptional performance on the platform, cementing her position as a key influencer. Her growth rate of 3.15% (+97.6K followers in 30 days) demonstrates her ability to sustain momentum in a competitive space, driven by her knack for staying current and engaging.

Latisha’s content thrives on its blend of humor, authenticity, and creativity, often incorporating brand collaborations that feel natural and unforced. By striking this balance, she maintains the trust and loyalty of her audience while appealing to potential sponsors. Her ability to transform simple ideas into highly relatable moments is key to her TikTok success, making it her most powerful platform for audience connection and brand visibility.
TikTok remains Latisha’s strongest tool for audience engagement and expansion, thanks to her ability to create content that feels both personal and universal. Her videos capture a mix of milestones and daily moments, reflecting her authentic self while delivering value to her audience. As her follower count and engagement rate continue to grow, TikTok will remain the cornerstone of Latisha’s social media strategy, showcasing her ability to connect with millions authentically.
- Username: @latishaclarkk
- Influence Score: 92.7/100
- Followers: 3.2M
- Activity: 5.4 videos/week
- Engagement Rate: 1.95%
- Growth: +3.15% (+97.6K followers in 30 days)
- Average Engagement: 62.3K
- Posting Habits: Every day at 3 AM EST
Instagram: A Platform for Visual Narratives

Instagram serves as a key platform for Latisha Clark, allowing her to showcase her curated content, including Reels, promotional posts, and brand collaborations. With 508.5K followers and an impressive engagement rate of 5%, her posts consistently capture high levels of interaction, highlighting her ability to connect with her audience. By integrating personal milestones, brand partnerships, and lifestyle content, Latisha has positioned herself as both relatable and influential.
One of her standout posts celebrating 2 years of the Basically Besties podcast garnered an impressive 55.5K likes, showcasing her strong relationship with her followers. Such posts emphasize Latisha’s knack for blending professional achievements with authentic storytelling, ensuring her audience remains engaged. Her ability to align content with her personal brand fosters trust and loyalty among her followers, making her a sought-after collaborator for brands.

Latisha’s consistency is another defining feature of her Instagram strategy, posting an average of 8 times per month. This frequency ensures she remains visible while keeping her content fresh and relevant. Her blend of polished visuals and organic messaging strikes the perfect balance, reinforcing her reputation for authenticity. Her focus on maintaining a cohesive aesthetic while staying approachable resonates with her diverse audience.
Her Favikon Influence Score of 90.1/100 highlights her effectiveness on Instagram, underscoring her ability to balance authenticity and aesthetics. Instagram plays a central role in Latisha’s multi-platform strategy, connecting her professional ventures with her personal stories. Through engaging visuals and relatable content, Latisha has transformed her Instagram into a cornerstone of her digital presence.
- Username: @latishaclarkk
- Influence Score: 90.1/100
- Followers: 508.5K
- Activity: 8 posts/month
- Engagement Rate: 5%
- Growth: +0.54% (+2.7K followers in 30 days)
- Average Engagement: 25.4K
- Posting Habits: Twice a week at 5 AM EST
YouTube: A Space for Longevity and Depth

YouTube serves as a complementary platform for Latisha Clark, offering a space for more in-depth, longer-form content that complements her highly active presence on TikTok and Instagram. With 128K subscribers, Latisha’s focus on YouTube is less prominent compared to her other platforms, but she strategically uses it to showcase specific campaigns or provide additional value to her audience. This approach allows her to maintain a presence across diverse content formats, even with limited posting activity.
Despite posting only 0.2 videos per month, Latisha’s YouTube channel continues to hold relevance, particularly through the use of Shorts, which appeal to audiences looking for quick, digestible content. These Shorts allow her to repurpose high-performing content from TikTok and Instagram, extending their reach to a different audience demographic. Her ability to adapt and repurpose content ensures efficiency and keeps her YouTube presence active.

Latisha’s Favikon Influence Score of 23.7/100 reflects her limited focus on YouTube compared to her more robust activity on TikTok and Instagram. However, the score does not fully capture the value she derives from the platform. By strategically using YouTube for targeted content rather than frequent posting, Latisha ensures her efforts are impactful without overextending her resources. Her channel remains an asset for engaging audiences interested in long-form storytelling.
Latisha’s ability to integrate her YouTube strategy with her broader content creation approach ensures her presence remains impactful, even with lower activity levels. By maintaining consistency in her brand voice across all platforms, she continues to build trust and engagement with her audience. This strategic use of YouTube showcases her adaptability as a creator and her ability to leverage every platform effectively, regardless of posting frequency.
- Username: @latishaclark3153
- Influence Score: 23.7/100
- Followers: 128K
- Activity: 0.2 videos/month
- Engagement Rate: N/A
- Growth: +1.55% (+1.9K followers in 30 days)
- Average Engagement: N/A
- Posting Habits: Infrequent
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"Basically Besties": A Unique Mother-Daughter Podcast

The "Basically Besties" podcast is a heartfelt and entertaining collaboration between Latisha Clark and her mother, Kat. This unique mother-daughter duo offers a fresh and relatable perspective on life, love, and personal growth. Their close bond bridges generational gaps, creating a podcast that resonates with audiences of all ages. Each episode is filled with personal stories, humor, and reflective moments, ensuring it remains engaging and authentic for its listeners.
Launched in 2022, the podcast quickly gained popularity with its blend of lighthearted discussions and meaningful insights. Covering a range of topics from everyday challenges to deeper cultural reflections, "Basically Besties" offers something for everyone. Its 4.9-star rating from over 18,000 reviews speaks volumes about its impact and ability to connect with a broad audience. Listeners appreciate the combination of humor and authenticity that defines the podcast.

The debut episode, "My Daughter Threw a House Party Without Telling Me," perfectly set the tone for the podcast's compelling narrative style. Latisha and Kat candidly share their experiences with humor and sincerity, creating an intimate and relatable listening experience. This blend of heartfelt storytelling and lighthearted humor is a defining characteristic of the podcast, fostering a strong connection with its audience.
Hosted on platforms like Spotify and powered by Amplify, the podcast continues to grow in reach and influence. The duo leverages social media to amplify their content, expanding their audience and strengthening their brand. By combining authentic storytelling with a genuine mother-daughter dynamic, "Basically Besties" has become a standout in the podcasting world, offering listeners a unique blend of entertainment and personal connection.
Latisha Clark's Social Media Influence Using Favikon Authority Score Summary

Latisha Clark’s Favikon Authority Score of 9,083 points places her among the top content creators in Australia’s video entertainment niche. Ranked #38 on TikTok and #19 in video entertainment, she leverages her multi-platform strategy to reach diverse audiences. Her focus on authenticity, combined with her ability to foster deep connections, ensures her continued growth and influence.
Content Strategy: Relatability Meets Professionalism
Latisha’s content strategy seamlessly blends personal narratives with professional promotion, creating a cohesive brand experience. From GRWM videos to podcast episodes, her ability to adapt her content to each platform ensures she maintains relevance and relatability. By prioritizing audience connection, Latisha remains a trusted and engaging figure across her platforms.
Reachability and Partnerships: Bridging Authenticity and Opportunity

Latisha Clark’s estimated sponsored post cost of $7.5K highlights her growing influence and value as a collaborator in the digital content space. This figure reflects her ability to drive meaningful engagement with her audience, making her an attractive partner for brands. Despite being categorized as “difficult” to reach, Latisha’s partnerships with leading brands like Kalade and White Fox underscore her credibility and expertise in lifestyle and wellness campaigns. These collaborations showcase her capacity to align brand values with authentic storytelling.
Her partnerships with Kalade and White Fox not only expand her reach but also reinforce her reputation as a credible voice in lifestyle and wellness. By associating with brands that align with her personal brand, Latisha ensures that her sponsored content remains relevant and impactful. These campaigns often reflect her authentic approach, resonating strongly with her audience and maintaining trust. Her ability to select partnerships thoughtfully enhances her status as an effective influencer in her niche.

Latisha’s collaborations extend beyond brands, as seen in her work with fellow creators Kat Zoe Clark and Sofia Ligeros. These partnerships amplify her reach while fostering a sense of community and connection. By collaborating with creators who share similar values, Latisha enhances her audience's engagement and diversifies her content. This strategy not only strengthens her brand but also ensures her content remains fresh, relatable, and widely appreciated.
Authenticity remains at the core of Latisha’s collaborations, ensuring her audience continues to trust her recommendations. Every partnership is curated to align with her personal values and resonate with her audience’s interests. This commitment to maintaining authenticity solidifies Latisha as a reliable and appealing collaborator for brands and fellow creators alike. Through thoughtful partnerships, she continues to build her influence while staying true to her identity.
Conclusion: Latisha Clark – An Authentic Voice in Digital Storytelling
Latisha Clark exemplifies how authenticity, consistency, and relatability can redefine success in content creation. By combining personal stories, professional ventures, and strong community engagement, she has carved a unique space for herself in the digital landscape. As she continues to expand her reach, Latisha is a testament to the power of genuine connection in building a lasting online presence.
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