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Who is Sabri Suby?
Sabri Suby, a renowned entrepreneur and author, has established himself as a significant figure in the marketing and sales industry. Founder of King Kong, a performance-driven digital marketing agency, Suby has successfully leveraged his expertise to build an audience that thrives on actionable insights, engaging content, and thought leadership.



Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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Sabri Suby, a renowned entrepreneur and author, has established himself as a significant figure in the marketing and sales industry. Founder of King Kong, a performance-driven digital marketing agency, Suby has successfully leveraged his expertise to build an audience that thrives on actionable insights, engaging content, and thought leadership. His influence spans multiple platforms, where he shares knowledge on entrepreneurship, sales, and marketing tactics. This analysis delves into his social media strategy, influence, and unique content style.
Sabri Suby: A Business Maverick and Social Media Strategist
Sabri Suby has carved a niche as a thought leader in the sales and marketing space, establishing himself as a prominent figure through his innovative strategies and impactful content. Known as the "Internet Daddy," Suby has built a legacy as the driving force behind King Kong, a performance-driven digital marketing agency with a remarkable track record of generating over $7.8 billion in client sales. His expertise and results-driven approach have propelled him to the forefront of the industry, earning him a reputation as a trailblazer in business growth and client acquisition. Suby’s relentless focus on delivering measurable results has not only set him apart from his peers but also solidified his status as a Shark on Shark Tank Australia and a best-selling author.
Suby’s online presence reflects his entrepreneurial journey, showcasing his ability to blend humor, storytelling, and business acumen to connect with audiences worldwide. His content spans a wide array of formats, from short-form videos designed to captivate casual viewers to in-depth insights tailored for serious professionals and entrepreneurs. By presenting his strategies in a relatable and digestible manner, Suby has created a unique connection with his audience, making him both accessible and authoritative. His posts consistently provide actionable advice, breaking down complex marketing concepts into practical steps that his followers can implement in their own businesses, further enhancing his influence in the marketing world.
Through his strategic use of social media, Suby positions himself as a relatable yet authoritative figure in the industry, inspiring his audience with both his achievements and his authenticity. His ability to merge entertainment with education has allowed him to resonate with a broad demographic, from aspiring entrepreneurs to seasoned professionals. Suby’s content strategy leverages his experiences, successes, and challenges to build a personal connection while delivering valuable insights. This combination of authenticity, expertise, and relatability has cemented his status as a thought leader who not only shares knowledge but empowers others to succeed.
A Leading Voice Across Social Platforms

Sabri Suby dominates Instagram, YouTube, X (formerly Twitter), and LinkedIn, with a focus on engaging and educating audiences. His platforms are tailored for specific purposes, showcasing his versatility and strategic approach to digital presence.
Sabri Suby's Social Media Strategy
Instagram: Sabri Suby's Hub for Business and Lifestyle

Instagram is Sabri Suby’s most active platform, where his mix of marketing hacks and lifestyle glimpses attracts a wide audience. Suby uses Instagram to connect with 231.4K followers, offering a curated look into his business ventures and personal life. His content includes Reels that uncover insights like Louis Vuitton’s marketing strategies, combined with behind-the-scenes glimpses of his lifestyle. The platform is a blend of polished professionalism and relatable moments, which humanize his brand. His Reels, such as “Investigating Louis Vuitton’s No Stock Strategy,” garner millions of views and spark high engagement, with an average of 4K interactions per post.
Suby’s consistent posting schedule ensures his content is visible to his audience daily. By focusing on relatable yet valuable insights, he has established himself as a trusted voice in marketing and entrepreneurship. He strategically uses captions and visuals to communicate his points effectively, keeping his audience entertained and informed.
- Username: @sabrisuby
- Influence Score: 87.2/100
- Followers: 231.4K
- Activity: 12 posts last month
- Engagement Rate: 1.72%
- Growth: +2.31% (+5.2K followers)
- Average Engagement: 4K
- Posting Habits: Daily at 1 PM
YouTube: A Platform for In-Depth Insights

YouTube is where Suby dives deep into actionable business advice and analysis. With 260K followers, Suby’s YouTube channel is a treasure trove of value-driven content. His most popular video, “Trying to Buy Off Rolex’s Hidden Menu,” amassed 3 million views, reflecting his knack for blending curiosity with expertise. Suby uses YouTube to share detailed breakdowns of strategies, including how to scale businesses or analyze billion-dollar companies’ marketing tactics. The diversity in his content—ranging from Shorts to long-form videos—caters to both casual viewers and dedicated followers seeking in-depth learning.
His growth rate of 4.66% in the past 30 days highlights his ability to consistently attract new subscribers. With an engagement rate of 1.38%, his videos foster meaningful interactions. Suby’s YouTube strategy prioritizes quality over quantity, ensuring each post delivers significant value.
- Username: SabriSubyOfficial
- Influence Score: 83.7/100
- Followers: 260K
- Activity: 2.8 videos/month
- Engagement Rate: 1.38%
- Growth: +4.66% (+11.5K followers)
- Average Engagement: 3.6K
- Posting Habits: Monthly at 8 AM
X: A Platform for Concise Thought Leadership

On X, Suby shares bite-sized nuggets of wisdom with his 8.8K followers. Suby’s content on X reflects his sharp business acumen, often delivered through concise, thought-provoking tweets. Posts such as “One winning ad is worth more than a thousand hours of theory” encapsulate his philosophy and spark engagement among his audience. Despite having a smaller following compared to his other platforms, his influence here is steady, with an engagement rate of 0.46%.
His activity level is lower on this platform, with an average of two tweets per month. However, the high value of his posts ensures they resonate with his followers, reinforcing his reputation as a thought leader.
- Username: @sabrisuby
- Influence Score: 71.3/100
- Followers: 8.8K
- Activity: 0.5 tweets/week
- Engagement Rate: 0.46%
- Growth: +1.47% (+127 followers)
- Average Engagement: 41
- Posting Habits: Twice monthly at 7 AM
LinkedIn: A Professional Presence

Suby’s LinkedIn profile represents an underutilized platform with untapped potential to engage a professional audience. With 35.9K followers, his presence on this platform showcases his ability to attract an audience interested in marketing and sales strategies. However, his LinkedIn activity has been dormant for over three months, resulting in a stagnation of growth and engagement. Despite the inactivity, his audience on this platform is well-positioned to benefit from his professional insights, especially considering the platform’s focus on business-oriented networking and content. This gap presents an opportunity for Suby to reestablish himself as a leading voice among LinkedIn’s professional community.
A strategic return to LinkedIn with consistent, value-driven posts could unlock significant growth and engagement opportunities. Suby could share case studies, detailed marketing tips, and personal anecdotes about entrepreneurship, appealing to professionals seeking actionable knowledge. By tailoring his content to LinkedIn’s professional tone and leveraging features like articles and thought leadership posts, Suby could further expand his influence in the marketing and sales space. This renewed focus on LinkedIn would not only enhance his digital presence but also connect him with a wider audience of decision-makers and industry leaders, boosting his credibility and authority across the professional landscape.
- Username: @ssuby
- Influence Score: 41.5/100
- Followers: 35.9K
- Activity: Inactive
- Engagement Rate: 0%
- Growth: +0.8% (+285 followers)
- Average Engagement: 0
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Sabri Suby's Social Media Influence Summary

Sabri Suby’s authority score of 8,528 and rankings in the top 1% within Australia underscore his strong influence. He dominates the marketing and sales niche, leveraging his platforms to provide actionable insights. His high influence scores on Instagram and YouTube highlight his effectiveness as a content creator, though his LinkedIn activity presents an area for improvement.
Content Strategy Analysis
Suby’s content strategy thrives on value creation and relatability. He blends educational content with entertainment, ensuring his audience remains engaged. By tapping into his expertise, he demystifies complex marketing concepts, presenting them in accessible formats like Reels, Shorts, and videos. His focus on consistency and quality positions him as an authority while fostering trust with his audience.
Reachability and Partnerships

Suby’s reachability is classified as “Normal,” with an estimated sponsored post cost of $2.6K. He is an ideal partner for brands in the marketing, sales, and business spaces, as his content aligns with audiences seeking actionable insights and solutions. Suby’s collaborations could extend his reach, adding another dimension to his already impactful content strategy.
Sabri Suby exemplifies how authenticity and expertise can drive social media influence. By balancing thought leadership with relatability, he has cultivated a strong presence that resonates across platforms. While his LinkedIn presence could be revitalized, his dominance on Instagram and YouTube ensures his position as a leading voice in marketing and entrepreneurship. Suby’s focus on delivering value continues to inspire his audience, making him a powerhouse in the digital landscape.
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