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Marcelo Gauto: fueling the energy transition with expertise

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Marcelo Gauto is a rising voice in Brazil’s energy sector, known for making complex topics like biofuels, refining, and carbon reduction accessible to wider audiences. As a manager at Petrobras, he focuses on low-carbon energy transition while also writing one of the most followed energy newsletters in Brazil. His blend of technical depth and approachable communication makes him a trusted source in a field that often feels distant from the public.

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1. Who he is

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Marcelo Gauto is a Petrobras manager with a career dedicated to energy innovation and sustainability. His expertise spans refining, biofuels, and carbon certification, positioning him as a thought leader in Brazil’s push toward a low-carbon future. Beyond his executive role, he runs the newsletter Coluna do Gauto, followed by more than 12K readers, where he unpacks industry developments with clarity and context. With over 15 years in the energy sector, Marcelo has become a reference point for professionals navigating the transition to cleaner and more efficient energy systems.

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2. A network of heavyweights

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Marcelo’s network includes Petrobras and key players in the Brazilian and global energy landscape. He connects with organizations such as Braskem, SBM Offshore, Vale, and IMO, as well as fellow experts and policymakers. This positions him at the intersection of industry, policy, and innovation, giving his voice credibility across multiple layers of the energy transition.

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3. Why people listen

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People listen to Marcelo because he combines deep technical knowledge with an ability to explain it simply. His posts often break down refinery processes, share behind-the-scenes experiences, or highlight news with personal insights. He doesn’t just broadcast; he creates dialogue, with comments sections filled with questions, corrections, and industry debate. This approachable, expert-driven style keeps professionals and general readers engaged.

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4. Authenticity that resonates

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With an Authenticity Score of 100/100, Marcelo’s presence is as credible as it gets. His content includes real-life photos, field visits, and technical breakdowns that demonstrate firsthand expertise. Comments are diverse and genuine, often challenging or expanding on his points, showing an active and thoughtful community. By mixing personal reflections with technical analysis, he balances authority and relatability seamlessly.

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5. Numbers that back it up

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Marcelo has grown his audience from 26K to 36.6K followers in just 18 months, with engagement rates that consistently outperform industry averages. He holds an Influence Score of 7,417 points, placing him in the top 1% of LinkedIn creators in Brazil and top 2% within the energy industry. His engagement quality is strong at 88/100, with highly technical and authentic discussions around every post. His newsletter adds another 12K dedicated followers to his reach.

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6. Collaborations that matter

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Marcelo engages with Petrobras projects while also collaborating indirectly through his content with industry leaders like Braskem and SBM Offshore. His insights are often cited in professional discussions across Brazil’s energy ecosystem. By bridging corporate expertise and accessible knowledge-sharing, Marcelo is shaping industry dialogue both within and beyond Petrobras.

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7. Why brands should partner with him

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For brands, Marcelo offers an informed and trusted voice in one of the most critical sectors of the decade. He can:

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• Co-create thought leadership content on energy transition and biofuels

• Speak at industry events or workshops to translate complex concepts into actionable insights

• Validate sustainability initiatives with credibility rooted in technical expertise

• Amplify corporate commitments to innovation and decarbonization through trusted storytelling

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8. What causes he defends

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Marcelo is a strong advocate for energy transition, particularly around low-carbon solutions, sustainable aviation fuel, and biofuels. His posts regularly highlight Petrobras projects that reduce emissions and improve efficiency, while his commentary explains the importance of long-term planning for climate goals. Through his newsletter and social content, he helps demystify the challenges and opportunities of moving toward a more sustainable energy system.

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9. Why he's relevant in 2025

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In 2025, as the global conversation on decarbonization intensifies, Marcelo’s relevance is higher than ever. His ability to link Brazil’s energy developments with broader climate and policy discussions makes him a crucial voice for industry professionals and the public alike. With AI, renewables, and new fuels disrupting the sector, leaders like Marcelo bridge the gap between innovation and understanding.

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Conclusion: Bridging knowledge and action

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Marcelo Gauto is not just an industry expert; he is a communicator who brings technical clarity to one of the world’s most pressing challenges. His mix of corporate insight, public outreach, and authenticity has earned him trust across sectors. For brands and institutions navigating the energy transition, Marcelo represents a partner who can both inform and inspire. In an industry built on complexity, his strength lies in making it human.

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