The Challenge: Managing Authentic LinkedIn Influence at Scale

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Marc Richard, founder of OBVIOUS, faced a critical challenge in the LinkedIn influencer marketing space. As a specialized agency serving SaaS companies across France, Europe, and the US, OBSIUS needed to manage relationships with hundreds of LinkedIn creators while ensuring authentic engagement for their clients' $10,000 monthly budgets.

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"If I don't have Favikon, it's gonna be tough to run my business,"​ Marc explains. ​"There's not a lot of platforms that are good for LinkedIn. A lot of stuff are for Instagram, TikTok, YouTube, but not LinkedIn. I believe Favikon is the only one that is a good fit."

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The agency's primary pain points included:

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•   Time-consuming creator discovery across LinkedIn's vast network

•   Manual fee negotiation processes requiring screenshot verification

•   Fake engagement pods wasting client budgets

•   Difficulty identifying authentic vs. manipulated creator metrics

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The Solution: Favikon's Comprehensive LinkedIn Creator Platform

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​1. Efficient Creator Discovery & Database Management

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Marc leverages Favikon's search functionality extensively to identify hundreds of potential creators based on specific client requirements. ​"We try as much as possible to not source creators especially for one customer. What we do is that we have ongoing outreach to creators to see who's open to be a campaign."

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The platform's 10M+ creator database allows OBVIOUS to:

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•   Target specific professional demographics (marketers, salespeople, founders)

•   Build curated lists for client review before contract signing

•   Maintain an active network of 800+ LinkedIn creators

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2. Automated Fee Estimation & Time Savings

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Previously, OBSIUS spent considerable time requesting impression screenshots from creators to calculate fair compensation rates. Favikon's AI-powered fee estimation feature eliminated this bottleneck entirely.

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"It was time consuming for me... we were asking creators to share a screenshot of their impressions in the past thirty days to calculate an average impressions per post and say, okay, we are aiming for 30 to $50. So far it saves us time to use the estimation."

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3. Authenticity Scoring to Combat Fake Engagement

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The most critical feature for OBSIUS is Favikon's authenticity scoring system, particularly the engagement quality metrics that detect fake engagement pods.

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"For me, really important to have the score here... Under 75, seventy, eighty engagement score, it's a no go because I know that it won't convert into clicks and leads for customers.

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Marc shared a specific example: ​"We pay the creators $500, and we get 10k impressions. It's like $40 CPM. We are aiming 30 to $40... but actually, really, really few clicks, meaning the CPM is really bad because he's using engagement pod."

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‍Results: Measurable Impact on Agency Operations​

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Operational Efficiency Gains:

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•   ​Creator Management:​ Successfully managing 800+ LinkedIn creator relationships

•   ​Time Reduction:​ Eliminated manual fee calculation processes

•   ​Quality Control:​ Proactive identification of fake engagement before campaign launch

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​Client Performance Metrics:

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•   ​Target CPM Achievement:​ Consistently hitting $30-40 CPM targets

•   ​Lead Generation Focus:​ Optimized for lead conversion rather than brand awareness

•  ​Budget Protection:​ Prevented client budget waste on manipulated engagement

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​Business Growth:

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•   ​Client Retention:​ Serving repeat SaaS clients with $10k monthly budgets

•   ​Geographic Expansion:​ Successfully operating across France, Europe, and US markets

•  ​Platform Dependency:​ Favikon became essential infrastructure for business operations

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​Key Success Factors

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1. LinkedIn Specialization:​ Favikon's focus on LinkedIn creators filled a critical market gap

2. AI-Powered Insights:​ Authenticity scoring provided competitive advantage in quality assurance\

3. Scalable Operations:​ Platform enabled management of 800+ creator relationships

4. Data-Driven Decisions:​ Fee estimation and performance metrics improved client outcomes

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Looking Forward

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OBVIOUS ontinues to leverage Favikon's evolving feature set, with particular interest in enhanced CRM functionality and improved authenticity scoring across all social platforms. The agency's success demonstrates how specialized tools can transform niche marketing operations into scalable, data-driven businesses.

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"The main thing we are doing is generate leads, not brand awareness for our customers,"​ Marc concludes, highlighting how Favikon's precise targeting and authenticity verification directly support their clients' business objectives.

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Ready to scale your influencer marketing operations? Discover how Favikon's AI-powered platform can transform your creator relationships and campaign performance.

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