Price a creator in 30 seconds
How much should you pay this creator?
Describe the creator & the deal
Powered by Favikon first-party campaign data.
Your full pricing report
Every factor, its evidence, the assumptions: plus exactly what to say back.
🧾 Factor breakdown every multiplier, sourced
📚 Sources behind this estimate
🤝 Negotiation plan
💸 Campaign budget
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How is this calculated? (methodology & sources)
Estimates are calibrated on 141 transacted B2B collaborations managed through Favikon (July 2026), a 318-price creator survey across 64 countries, Favikon's 136-influencer LinkedIn rate dataset, and 2026 industry benchmarks (Limelight, Janney AI, ContentGrip, agency deal logs, practitioner-shared data). Prices are shown as a range because that is how the market works: first asks typically run 50–80% above what deals settle at.
Follower count explains less than 10% of real price variance in our transacted data (log-log correlation r=0.25 on LinkedIn). Who the creator is, the content format, the audience's niche and the deal terms explain far more. That is what this model weighs. The base curve steps up around 100K followers and flattens beyond 250–500K, because that is what transacted deals and independent deal logs show, not a smooth "per-follower" rate.
This is a benchmark estimate, not a quote. For creator-level fair pricing with verified engagement, audience and authenticity data, use the Favikon platform. For the full methodology and additional benchmarks, read the complete B2B influencer pricing guide.
Frequently asked questions
Practical answers before you discuss a creator rate.
What do Optimistic, Likely and Premium mean?
Optimistic is a strong negotiated rate. Likely is the expected market midpoint. Premium reflects a higher first quote or a creator with stronger demand.
Which input has the biggest impact?
Creator authority and audience fit can matter more than follower count alone. Content format, market and usage rights can also change the estimate significantly.
Why should I add average impressions?
Average impressions enable the CPM check. This helps you compare the proposed rate with the attention a sponsored post is likely to receive.
Should usage rights and exclusivity cost more?
Usually, yes. Usage rights let a brand reuse creator content. Exclusivity may limit the creator's future partnerships. Both should be discussed separately from the production fee.
Is this estimate a final quote?
No. It is a planning benchmark. Validate audience quality, average performance, deliverables and campaign terms before signing. Read the full pricing guide for more context.
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