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5 min de lectura

Cómo encontrar influencers en LinkedIn: 6 métodos comparados (2026)

Encontrar a los influencers adecuados en LinkedIn requiere más que una barra de búsqueda. Esta guía compara seis métodos reales que las marcas utilizan para descubrir creadores B2B —desde la búsqueda manual en LinkedIn y las consultas Google X-ray hasta los flujos de trabajo de Clay, el alcance de Lemlist, una habilidad personalizada de Claude Cowork y el motor de descubrimiento diseñado específicamente de Favikon— con una comparación completa, lado a lado, de los beneficios y desventajas de cada uno.

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5 min de lectura

Cómo enviar mensajes a influencers de LinkedIn (plantillas + datos)

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Cómo gestionar relaciones con influencers a gran escala sin perder el control

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Escucha social en LinkedIn: Cómo rastrear conversaciones más allá de la API de LinkedIn

5 min de lectura

Cómo marcas como Wix, Semrush y Notion usan el marketing de influencers en YouTube para impulsar el ROI

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Who is Elyssa Joy?

Elyssa Joy is a Nashville-based content creator and mom who shares raw, empowering stories about motherhood, hair loss, and mental health. Best known for her candid videos on trichotillomania and parenting, she has built a deeply loyal following through vulnerability, humor, and authenticity.

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Who is Laura Branquinho?

Laura Branquinho is a Brazilian makeup artist and lifestyle content creator known for blending bold beauty looks with personal, heartfelt storytelling. Through vibrant visuals and authentic self-expression, she has built a loyal following across TikTok and Instagram.

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Who is Clover Hogan?

Clover Hogan has risen as a leading UK climate voice by founding Force of Nature, a youth-driven activist network with a strong track record in eco-anxiety and justice work. Her background in climate-and-mind research fuels her science-and-emotion advocacy.

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Who is Dr. Louise Newson?

Dr. Louise Newson is one of the UK’s most prominent voices in women's health, known for her evidence-based advocacy and accessible education around menopause. With a growing influence score of 8,571 points, she ranks #1 in Women’s Health (UK) and holds a top 1% position on LinkedIn, establishing her as a key figure in the sector.

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Who is Sal Naseem?

Sal Naseem FRSA is a leadership advocate, best-selling author, and former Assistant Director at Birmingham City Council, known for his outspoken work on inclusive governance and systemic equity. With a background in police accountability and public sector reform, Sal brings a credible, experience-based voice to conversations around anti-racism, male allyship, and resilience.

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Who is Jeff Becker?

Venture capitalist, mentor, and startup ecosystem builder—Jeff Becker has carved out a niche as a trusted voice on LinkedIn, known for his candid, insightful posts and founder-first philosophy. His unique blend of transparency and tactical advice makes him a rising digital influence in early-stage venture capital circles.

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Who is Hayaatun Sillem?

Hayaatun Sillem is a respected leader in British engineering and a prominent advocate for inclusion and innovation. As CEO of the Royal Academy of Engineering and the Queen Elizabeth Prize for Engineering, she uses her platform to promote diversity and recognize the societal value of engineering.

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Who is Dylan Jones-Evans?

Dylan Jones-Evans OBE is a Welsh entrepreneurship advocate, academic, and co-founder of IDEAS, a platform driving initiatives like the UK Fast Growth Index and Startup Awards. Known for championing regional innovation, he uses his LinkedIn presence to address economic policy, higher education, and business development in Wales.

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Who is Dr Iretioluwa Akerele?

Dr. Iretioluwa Akerele is a cybersecurity expert, educator, and mentor known for her work in digital risk management, threat intelligence, and workforce inclusion. With over 11 years of experience, she leads initiatives like Cyblack and contributes to the CyberSafe Foundation to promote cybersecurity careers across Nigeria and the UK.

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Who is Shayna Harris?

Shayna Harris is a co-founder and managing partner at Supply Change Capital, driving investments in sustainable food systems with a sharp focus on equity and social impact. Her LinkedIn presence blends practical market insights with deep advocacy for women, founders of color, and the climate justice movement.

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Who is Cecília Almeida?

Cecília Almeida is a prominent voice in Brazil’s banking sector, known for her leadership at Santander and her commitment to developing people through mentorship and visibility. With over two decades of experience, she inspires professionals across LinkedIn by blending corporate expertise with an uplifting, human-centered approach to leadership.

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Who is Dave Kline?

Dave Kline is a leadership coach and founder of MGMT Accelerator, where he delivers practical frameworks for managers across digital platforms. With over 20 years of experience leading high-impact teams, Dave now helps others lead more effectively—focusing on accountability, feedback, and team culture.

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Who is Raul Junco?

Raul Junco is a leading voice in software engineering on LinkedIn and X, known for breaking down complex technical concepts into clear, engaging, and practical insights. With a combined following of over 120K and a steadily growing newsletter audience, Raul empowers engineers to make better decisions in system design, architecture, and tech leadership.

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Who is Steve Gatena?

Steve Gatena has built his digital presence around a mission-driven narrative that merges entrepreneurship, spirituality, and public service. As the CEO of PRAY.COM, his online persona reflects not just his business leadership but his commitment to values like faith, compassion, and emotional strength.

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Who is Ibram X. Kendi?

Dr. Ibram X. Kendi stands as one of the most recognized voices in antiracism and racial justice scholarship in the U.S. His influence stems not only from his bestselling books and academic leadership but also from a growing and deliberate presence on digital platforms. With over 1.2 million followers across Instagram and LinkedIn, Kendi utilizes his social media to extend the reach of antiracist thought beyond the academy.

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Who is Austin Belcak?

Austin Belcak has become one of LinkedIn’s most influential job search strategists by challenging the idea that traditional applications are the only way to land top jobs. Known for helping people break into competitive roles without submitting a single resume, he teaches alternative job-hunting techniques grounded in research and storytelling.

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Who is 이주호 (Philip Lee)?

Philip Lee leverages his CEO platform to champion employee wellbeing, mental health, and human-centered leadership. Through a high-frequency LinkedIn presence and newsletter, he shares personal and organizational reflections that blend progressive values with practical business lessons.

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Who is Soojung Shin (신수정)?

Soojung Shin blends strategic coaching and personal leadership insights through an influential LinkedIn presence. Her content reaches thousands of Korean-speaking professionals with authentic reflections on growth, mindset, and corporate transformation.

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Who is Chaerin Lee?

Chaerin Lee has carved out a unique space at the intersection of education and entrepreneurship. As the CEO and founder of CLASSUM, she leverages her LinkedIn presence to spotlight innovations in edtech, advocate for collaborative learning, and share insights that resonate with forward-thinking educators and HR professionals.

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Who is Seulki Kang?

Seulki Kang stands out as a rising figure in the Korean marketing analytics space, combining her background in data science with a creative approach to AI storytelling. With a strong LinkedIn presence, she is recognized for her insights into marketing strategy, CRM systems, and the intersection of AI and digital media.

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Who is Caren Bernardes?

Caren Bernardes is a Brazilian beauty and lifestyle creator who combines makeup expertise with meaningful social engagement. Known for her vibrant content and commitment to community support, Caren has built a multi-platform presence that blends fashion, personal care, and purpose-driven storytelling.

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