Articles & Resources

How AI and Machine Learning Are Transforming B2B Influencer Marketing

Discover how AI and Machine Learning are revolutionizing B2B Influencer Marketing. Learn why B2B influencers are game-changers, how AI finds your perfect match, and why tools like Favikon are making the journey easier and more effective.

Top 10 B2B Influencers You Should Follow in 2023

Discover the transformative power of B2B influencers in 2023! Learn why they're your business's secret weapon and how to find the best fits for your brand.

Niche vs. Celebrity Influencers: Who Gets Better Results?

Uncover the real impact of niche influencers in B2B marketing versus celebrity clout. Learn why specialized experts deliver not just visibility but also credibility and ROI.

Mastering B2B Influencer Marketing: A Step-by-Step Guide

Think influencer marketing is just for B2C? Think again! Dive into our comprehensive guide to understand how B2B influencer marketing is reshaping traditional strategies. Learn how to identify the right influencers, build brand authority, and foster lasting relationships. Your brand's future could depend on it. Don't miss this untapped goldmine!

The Fundamentals of B2B Marketing: A Comprehensive Guide

If you're getting started in B2B marketing and think you need to target just one person, this article is for you. We review all the basics so that you become the best B2B marketer.

How X (ex-Twitter) Influencers are Changing the Face of B2B Marketing

Forget LinkedIn and YouTube for your B2B influencer campaigns. It's all going to happen on Twitter in the next few years. Get ahead of your competitors and become the most recognized brand on the social media.

B2B SaaS Marketing Demystified: A Comprehensive Guide for the Modern Marketer

When the expression "B2B SaaS marketing" first hits your ears, it might come across as complex – but fear not, because it's actually way simpler than you might think! And not only is it simple, it's incredibly important. So, let's dive in!

B2B Branding: Building a Lasting Identity

Ready to dive into the world of B2B branding? Buckle up as we unveil strategies that bring your brand to life – from core identity to content creators

Elevate Your Marketing Strategy with Social Listening Tools

In the dynamic realm of marketing, riding trends is like mastering waves. Discover how social listening and creator insights become your compass in this unpredictable ocean.