Top 20 Instagram Influencers in Brazil in 2025

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Here's the list of the Top 20 Instagram Influencers in Brazil in 2025: 

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20. ocastrin

oCastrin is a Brazilian content creator known for engaging posts across TikTok, Instagram, and YouTube. His content often revolves around lifestyle, fashion, and personal experiences, showcasing a vibrant personality. He collaborates with brands like Adidas and Mentos, indicating a strong presence in the influencer marketing space. His posts frequently highlight themes of self-expression and creativity, resonating with a youthful audience. He actively engages with followers through relatable content and humor.

Instagram Score : 98.5/100 pts

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19. Endrick Felipe

Endrick Felipe is a young Brazilian footballer known for his impressive skills on the pitch. He plays for Real Madrid and is associated with brands like New Balance and EA Sports. His social media presence showcases his journey in football, personal reflections, and gratitude towards his supporters and faith. He often shares motivational messages and highlights from his career, including significant matches and achievements.

Instagram Score : 98.5/100 pts

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18. Kleyton Junior

Kleyton Junior is a prominent artist from Recife, Brazil, known for his engaging performances and vibrant social media presence. His posts often feature personal reflections, humor, and heartfelt messages, particularly celebrating family and relationships. He actively promotes his shows and connects with fans through relatable content, showcasing a blend of entertainment and personal storytelling. His popularity is evident from the high engagement on his posts, indicating a strong connection with his audience.

Instagram Score : 98.5/100 pts

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17. Ronaldinho Gaúcho

Ronaldinho Gaúcho, a two-time FIFA World Player of the Year, is a legendary Brazilian footballer known for his exceptional skills and creativity on the pitch. His social media presence showcases his love for football, music, and culture, often engaging with fans through entertaining posts and promoting his projects like the 'Manual do Bruxo'. He actively participates in cryptocurrency ventures, particularly with his $STAR10 token, and emphasizes the importance of passion and joy in sports.

Instagram Score : 98.6/100 pts

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16. MC Luuky

MC Luuky is a Brazilian singer and composer known for his engaging social media presence, particularly on Instagram and TikTok. His content often features themes of love, personal experiences, and humor, resonating with a young audience. He shares moments from his life, including interactions with fans and reflections on his journey in music. His posts frequently celebrate relationships and express gratitude towards his supporters, showcasing a blend of personal storytelling and entertainment.

Instagram Score : 98.7/100 pts

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15. alvxaro

Alvaro, known as ALVXARO on social media, is a Brazilian content creator based in Orlando. He shares a mix of humorous and relatable content, often engaging with popular culture and trends. His posts frequently include travel experiences, personal anecdotes, and collaborations with brands like Serasa and Havaianas. Alvaro's content is characterized by its casual and conversational style, appealing to a broad audience with its lighthearted and entertaining nature.

Instagram Score : 98.8/100 pts

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14. Vitória Moraes

Viih Tube, also known as Vitória, is a prominent Brazilian social media personality, actress, and YouTuber. She is widely recognized for her engaging content on platforms like Instagram and TikTok, where she shares personal moments, family life, and collaborations with major brands such as Natura, Pampers, and L'Oréal. Her content often revolves around motherhood, lifestyle, and beauty, showcasing her as a relatable and influential figure in the Brazilian digital space.

Instagram Score : 98.9/100 pts

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13. Nathalia Valente

Nathalia Valente is a Brazilian social media personality with a strong presence on TikTok and Instagram, where she shares lifestyle content, fashion, and personal experiences. She promotes her own brand, NAVA, and engages with her audience through relatable posts about her daily life, beauty tips, and fitness. Nathalia's content often features her interactions with followers and her personal milestones, showcasing a vibrant and engaging online persona.

Instagram Score : 99/100 pts

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12. Débora Paixão

Débora Paixão is a Brazilian social media personality and mother of four, sharing her family life and personal experiences. Her posts often highlight her journey through motherhood, including challenges and joys, and she actively engages her audience with calls for support and community involvement. She expresses gratitude for her family and emphasizes the importance of love and support in her life. Her content resonates with themes of family, motherhood, and community assistance.

Instagram Score : 99/100 pts

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11. Nikolas Ferreira

Nikolas Ferreira is a prominent Brazilian politician, currently serving as a Federal Deputy. He is known for his conservative views, advocating for family values and biblical principles. Ferreira gained significant recognition as the most voted congressman in Brazil's history, with a strong social media presence where he addresses political issues and engages with his audience. His content often reflects his opposition to leftist ideologies and support for traditional values.

Instagram Score : 99.1/100 pts

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10. Bruna Biancardi

Bruna Biancardi is a Brazilian digital influencer known for sharing personal and family moments, often highlighting her experiences and collaborations with various brands. Her content frequently features lifestyle themes, including family life, travel, and fashion. She engages her audience with a mix of personal anecdotes and promotional content, often collaborating with well-known brands. Her posts reflect a positive and family-oriented lifestyle.

Instagram Score : 99.2/100 pts

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9. Jair M. Bolsonaro

Jair M. Bolsonaro, the 38th President of Brazil, actively engages in political discourse through social media, emphasizing themes of freedom, family values, and national sovereignty. His posts often express support for Donald Trump and critique leftist policies, particularly those of his political rival, Lula. Bolsonaro's content reflects a strong conservative stance, advocating for economic freedom and traditional values while opposing authoritarianism and state intervention.

Instagram Score : 99.2/100 pts

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8. Larih Boas

Larih Boas is a Brazilian digital influencer and content creator focused on lifestyle themes. As the CEO of her fashion brand, she engages her audience with vibrant posts showcasing her personal style, experiences, and interactions. Her content often features aesthetic visuals and relatable moments, resonating with a broad audience. With a significant following, she actively participates in community engagement and brand collaborations, reflecting her influence in the fashion and lifestyle sectors.

Instagram Score : 99.3/100 pts

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7. Eduarda Gutierrez

Eduarda Gutierrez is a Brazilian entrepreneur and influencer based in Recife. Her social media presence focuses on family, beauty, and lifestyle content, often sharing personal moments with her daughter and engaging in beauty-related discussions. She promotes her various projects and collaborations, showcasing a vibrant and relatable lifestyle. Her posts frequently receive high engagement, indicating a strong connection with her audience.

Instagram Score : 99.3/100 pts

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6. Franciny Ehlke

Franciny Ehlke is a Brazilian content creator known for her vibrant presence on social media, particularly in the beauty and lifestyle sectors. She shares makeup tutorials, product reviews, and personal life updates, often engaging her audience with giveaways and interactive content. Her posts frequently highlight her love for travel, personal growth, and her entrepreneurial ventures, such as her LipHoney product line. Franciny's content is characterized by a casual and approachable style.

Instagram Score : 99.3/100 pts

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5. Hytalo Santos

Hytalo Santos is a Brazilian content creator known for sharing his life and routines as a dreamer from Paraíba. He engages his audience with personal stories, family moments, and community support initiatives. His content often features family dynamics, celebrations, and motivational messages, emphasizing the importance of perseverance and helping others. Hytalo's social media presence is marked by a strong connection to his roots and a commitment to uplifting his community.

Instagram Score : 99.4/100 pts

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4. Chrys Dias

Chrys Dias is a Brazilian digital influencer and content creator known for his engaging presence on social media. He shares personal stories, family moments, and life achievements, often highlighting themes of gratitude, resilience, and community support. His content frequently features emotional tributes to family members and celebrations of personal milestones. Chrys is also involved in showcasing luxury experiences and vehicles, reflecting a lifestyle of aspiration and success.

Instagram Score : 99.5/100 pts

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3. Virginia Fonseca Serrão Costa

Virginia Fonseca is a prominent Brazilian social media personality known for her engaging and humorous content across platforms like Instagram, TikTok, and YouTube. She frequently shares personal moments, family life, and collaborations with brands, often highlighting her faith and gratitude. Virginia is also involved in promotional activities, showcasing products and hosting live events. Her content is characterized by a strong connection with her audience, often using humor and relatable experiences.

Instagram Score : 99.6/100 pts

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2. Ingrid Ohara

Ingrid Ohara is a Brazilian actress and content creator with a significant following on platforms like TikTok and YouTube. Her content primarily revolves around beauty, fashion, and lifestyle, often featuring 'Get Ready With Me' (GRWM) videos, shopping hauls, and personal vlogs. She engages her audience with relatable content and showcases her vibrant personality through various themes, including travel and daily life experiences.

Instagram Score : 99.7/100 pts

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1. Neymar da Silva Santos Júnior

Neymar Jr is a prominent Brazilian footballer known for his dynamic playing style and significant social media presence. His content often revolves around football, personal milestones, and interactions with fans. He shares moments from his career, including his time with Santos FC and the Brazilian national team, and engages in promotional activities for brands. His posts reflect a blend of personal and professional life, showcasing his achievements and connections within the sports community.

Instagram Score : 99.9/100 pts

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