Who is napolli?

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Napolli: Turning Dance and Relatable Humor into Viral Content from São Paulo

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Napolli is a dynamic content creator from São Paulo, Brazil, who has gained prominence for her entertaining dance videos and vibrant personality. With over 1.8 million followers across platforms, she is best known for turning everyday moments into viral clips. Her expressive style and confident on-screen energy have made her a standout in the Brazilian creator landscape. She connects naturally with Gen Z audiences through humor, relatability, and dance challenges.

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Her digital journey began with short-form content on TikTok, where she quickly found her niche blending choreography with casual storytelling. Rather than curating a polished persona, Napolli embraces imperfection — often joking, reacting candidly, and embracing spontaneous moments. This raw approach to content creation has earned her loyal fans and set her apart from overly staged creators. Her videos are expressive, rhythmic, and unfiltered.

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As she expanded onto Instagram, Napolli brought a more visual and personal lens to her content, sharing lifestyle moments, friendships, and bold fashion choices. Whether she’s on a boat in swimwear or casually posing after a night out, her Instagram presence feels authentic and fun. Her aesthetic leans urban and edgy, often incorporating tattoos, minimalist captions, and late-night vibes that resonate with younger Brazilians.

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Beyond content, Napolli has built a strong brand presence through partnerships with labels like SHEIN and Quem. Her collaborations are integrated seamlessly into her style-driven videos, often using humor and movement to keep them engaging. As part of a growing network of Brazilian influencers, Napolli is not just a creator, but a rising figure in the new wave of dance-lifestyle content that merges authenticity with entertainment.

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An Influencer Active on Social Media

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Napolli maintains a high-impact presence across TikTok and Instagram, with a focus on dance trends, personal style, and humorous storytelling.

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Napolli's Social Media Strategy Analysis

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TikTok Strategy: Where Energy Meets Authenticity

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Napolli’s TikTok presence (@napolli) is her most powerful asset, with over 1.5 million followers and videos reaching millions of views. She consistently delivers casual dance content that taps into trending sounds and spontaneous expressions. Her strength lies in how unforced and natural her posts feel—even the choreography is filmed in a relaxed, home-style setting that feels accessible. This relatability drives her high viewership.

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She posts around 5.2 videos per week, usually in the morning, maintaining regular engagement without oversaturation. Her comedic timing, expressive gestures, and body confidence are integral to her visual identity. Her top-performing content often includes solo dance routines, candid reactions, and playful references to her own mistakes—creating a loop-worthy feel that boosts replays and shares.

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Napolli’s engagement rate on TikTok is modest at 1.02%, but this still translates into an average of 15.2K interactions per post due to her high reach. Her average view count is 167.8K, demonstrating that her content consistently lands in the For You Page rotation. She doesn’t rely on overly-produced visuals; instead, she leverages familiarity, repetition, and humor to maintain viral momentum.

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She also collaborates subtly on this platform. Even in brand-related content, like with SHEIN, she avoids overt ad formats and instead integrates the product naturally into her routines. This style appeals to brands targeting younger, skeptical audiences who value entertainment over obvious promotion. Her TikTok is not a storefront—it’s a dance floor with a dash of chaos.

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• ‍Username: @napolli‍
• Influence Score: 86.6/100‍
• Followers: 1.5M‍
• Activity: 5.2 videos/week‍
• Engagement Rate: 1.02%‍
• Growth: 0%‍
• Average Engagement: 15.2K‍
• Posting Habits: Every day at 4 PM EST

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Instagram Strategy: A Visual Diary of Style and Moments

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On Instagram (@_napolli), Napolli takes a more curated approach, balancing casual reels with bold selfies, nightlife snaps, and scenic lifestyle imagery. With 347.9K followers, she leverages Instagram to deepen her connection with fans and showcase personal highlights that don’t always make it to TikTok. The platform allows her audience to see more of her identity and fashion sense.

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She posts approximately 13 times a month, often around 4 PM, and mixes reels with still images. Reels often echo her TikTok choreography, but the photo content feels more introspective and visual—adding an aspirational edge. She often appears in edgy clubwear, swimwear, or soft-filtered casual fits that highlight her tattoos and urban vibe. Each post tells a visual story without relying heavily on captions.

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Though her growth on Instagram is currently at –1.63%, likely due to algorithmic changes, she still maintains a loyal core audience. Her average engagement per post sits at 6.6K, and her reach per post averages 95.8K views. While not explosive, her metrics reflect consistency and alignment with the Gen Z aesthetic. She remains relevant by maintaining her image as unpolished, fun, and unapologetic.

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Instagram is also where most of her brand work visibly plays out. Collaborations with SHEIN, Quem, and other fashion partners are integrated into reels or outfit showcase posts without breaking the tone of her feed. Napolli uses this platform to position herself as a style-forward personality, seamlessly combining influencer duties with carefree expression.

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• ‍Username: @_napolli‍
• Influence Score: 79.4/100‍
• Followers: 347.9K‍
• Activity: 13 posts/month‍‍
• ‍Engagement Rate: 1.9%‍
• Growth: -1.63%‍
• Average Engagement: 6.6K‍
• Posting Habits: 3 times a week at 4 PM EST

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Napolli's Social Media Influence Summary

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Napolli ranks in the Top 1% in Brazil for Dance & Choreography, showcasing her relevance in one of the most competitive niches on TikTok. She also ranks within the Top 3% of TikTok creators in Brazil and worldwide, indicating that her content is well-recognized on a global scale despite being heavily rooted in Brazilian culture.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Dance, Sass, and Street Style into a Scroll-Stopping Content Formula

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Napolli’s content style is playful and emotionally engaging. Her visual language favors bold yet casual aesthetics — visible in her tattoos, wardrobe choices, and lighting tones. She’s "safe" for brands, cheerful in tone, and uninvolved politically, making her suitable for lifestyle and fashion campaigns.

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Reachability and Partnerships

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Napolli is highly reachable and has already formed consistent partnerships with brands such as SHEIN, SHEIN Brasil, and Quem, integrating products into her videos without disrupting flow. With brand safety marked as “Safe” and activity at 18 posts/month, she is well-suited for promotional campaigns that need casual repetition.

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She operates within a strong influencer network, with creators like Yas Takada, Luane Guiné, and Lis Bella, opening collaborative pathways that can amplify campaigns organically. Her estimated cost per post ranges from $5K–$10K, making her attractive for mid-sized brands targeting young Brazilian consumers.

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Conclusion: From Viral Dancer to Cultural Voice for Brazil’s Gen Z

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Napolli has established herself as a key figure in Brazil’s dance and lifestyle influencer scene. Her content resonates with Gen Z audiences thanks to her balance of rhythm, authenticity, and expressive charm. Despite recent plateaus in growth, her influence remains strong — driven by reliable engagement, brand safety, and a clear voice.

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