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Phoebe Hines: Energizing Dance Content Across Platforms with Personality and Precision

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Phoebe Hines is a choreographer, content creator, and dance instructor based between Los Angeles and Kansas City, celebrated for her energetic and precise choreography. With a powerful visual presence and a signature blend of humor and technical skill, Phoebe has cultivated a strong community around her relatable storytelling and captivating routines.

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She regularly collaborates with top brands like STEAZY Studio, Mastercard, and Red Bull BC One, spotlighting not just dance but the creative process behind it. Her content resonates deeply with a youth-driven audience, as she shares behind-the-scenes clips, choreography drafts, and rehearsal footage with personal narratives of growth, artistic identity, and gratitude.

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Phoebe is a standout in the U.S. dance community, maintaining strong ties with fellow choreographers and dance artists like Kara Leigh Cannella and Jennifer Mika Nelson. Her videos reflect a casual yet polished aesthetic that appeals to both passionate dancers and casual fans alike, building a loyal following on TikTok, YouTube Shorts, and Instagram Reels.

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With a growing reputation in both local and global dance circles, Phoebe continues to shape how dance is consumed online—merging precise movement with candid authenticity to build a platform rooted in youth culture, joy, and dedication.

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An Influencer Active on Social Media

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Phoebe Hines delivers consistent, choreography-driven content across TikTok, Instagram, and YouTube, with high brand safety and strong visual storytelling aimed at dance fans and Gen Z audiences.

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Phoebe Hines' Social Media Strategy Analysis

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TikTok Strategy: Draft-Driven Expression with Daily Visibility

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Phoebe’s TikTok feed (@oh.its.phoebe) is fueled by her daily posting habit, where she shares drafts, choreo breakdowns, and behind-the-scenes moments. This consistent rhythm helps her maintain visibility and connect with fans during early algorithmic peak hours. Most of her posts are captioned with humor or light commentary, making her videos feel personal and approachable.

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She focuses on documenting her process, not just the final product. This rawness—like “literally needed 24 hours for this choreo to settle in”—gives her a relatable edge among polished creators. Her openness about being in-progress invites fans into the real world of a working dancer. It's not about being perfect, but being real.

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Phoebe also embraces collaboration culture, often referencing fellow choreographers like Kelly Sweeney and Tracy Joseph. She amplifies their work while showing her interpretation, helping build community within the dance niche. Tagging other dancers also boosts cross-exposure and deepens audience trust.

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While her engagement rate is low, her posting volume and storytelling offer algorithmic strength. With over 1.1M followers, she maintains top 1% visibility in the U.S. TikTok dance space. Her early morning uploads (6PM) show clear understanding of habitual consumption patterns and content momentum.

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• ‍Username: @oh.its.phoebe‍
• Influence Score: 78.6/100‍
• Followers: 1.1M‍
• Activity: 5.9 videos/week‍
• Engagement Rate: 0.05%‍‍
• ‍Growth: 0%‍
• Average Engagement: 597‍
• Posting Habits: Daily at 6 PM EST'

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YouTube Shorts Strategy: Studio-Ready Content with Personality

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On YouTube Shorts, Phoebe (@oh.its.phoebe) expands her dance storytelling to a more mixed-format space. The content here leans toward studio sessions, high-energy routines, and partner clips—more structured and performative than her TikToks. With 31.6K followers, it functions as a growth channel and creative archive.

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Despite her relatively low engagement (0.02%), Phoebe posts nearly 15 videos per month, suggesting a volume-based strategy. She appears to treat Shorts as a way to build presence in YouTube’s recommendation engine, taking advantage of Shorts’ high-discovery potential. This works best when paired with sound trends.

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Her thumbnails are consistent—featuring mid-dance freezes or smiles—which signal rhythm and personality. The captions are brief and casual, reflecting TikTok influence but repurposed for YouTube’s broader audience. This strategy shows awareness of format fluidity across platforms.

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Though her Shorts metrics are still growing, this platform allows her to reach new dance-curious audiences who consume content through YouTube’s ecosystem. With time, pairing Shorts with future long-form choreography breakdowns could improve retention and brand potential on the platform.

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• ‍Username: @oh.its.phoebe‍
• Influence Score: 72.5/100‍
• Followers: 31.6K‍
• Activity: 14.4 videos/month‍
• Engagement Rate: 0.02%‍
• Growth: 0%‍
• Average Engagement: 6‍
• Posting Habits: 3 times/week at 8 PM EST

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Instagram Strategy: Curated Reels with Viral Spark

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On Instagram (@phoebe_ryonne), Phoebe takes a more curated approach, with fewer but higher-performing uploads. She posts about once a week, but her Reels regularly go viral, topping 250K views, signaling high replay value. Her visual style is more refined here, with strong lighting, fashion, and concept choreography.

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The platform serves as her highlight reel, where she showcases her most aesthetically polished content. From living room freestyles to stage performances, the content reflects versatility and stage-readiness. Her recent Mastercard Gaga contest post blended brand appeal with her energetic, confident style.

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Phoebe’s tone remains playful and expressive, using emojis and music trends to keep her posts engaging. She balances storytelling and visual impact by choosing trending audio and matching it with sharp, rhythm-based routines. The content aligns with Instagram’s algorithm preference for retention and visual punch.

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This is where her highest engagement rate (0.63%) exists, despite the smallest audience size (23K). It reflects an active, loyal fanbase that values quality over frequency. Her ability to go viral with minimal posts makes Instagram her strongest ROI platform in terms of engagement vs. effort.

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• ‍Username: @phoebe_ryonne‍
• Influence Score: 64.8/100‍
• Followers: 23K‍
• Activity: 4 posts/month‍
• Engagement Rate: 0.63%‍
• Growth: +0.36%‍
• Average Engagement: 145‍
• Posting Habits: Weekly at 6 PM EST

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Phoebe Hines' Social Media Influence Summary

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Phoebe Hines ranks in the top 1% of TikTok creators in the U.S. and the top 7% worldwide for Dance & Choreography, reflecting her strong influence in the digital dance community.

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Learn more about the Favikon Methodology here

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Content Strategy: Dance Drafts Meet Community-Led Trends

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Phoebe’s content thrives on relatability and accessibility—she shares rough drafts, rehearsal snippets, and moments of artistic growth. Her “POP MUSIK!”, “STEPPRS CLOCK INNN,” and “rough draft” choreos show that even unfinished routines resonate when delivered with authenticity.

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Reachability and Partnerships

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Phoebe has worked with brands like STEAZY Studio (tagged 5x), Mastercard (tagged 3x), and Red Bull BC One (tagged 2x). Her audience—a mix of dance fans, young creators, and music lovers—makes her a great fit for lifestyle, performance, and entertainment sectors.

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She is likely to accept partnerships that match her creative ethos, especially for branded dance challenges or initiatives that tap into cultural movements or music trends. Given her regular presence and upbeat tone, she is highly reachable via Instagram and TikTok for collaborations and shoutouts.

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Conclusion: Phoebe Hines Is Elevating Choreography With Consistency and Connection

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Phoebe Hines stands out as a dedicated dance creator who merges technical skill with authenticity. With consistent uploads, visible brand collaborations, and an expanding global ranking, she’s poised to grow further in the choreography content space. Brands looking to connect with Gen Z dance fans should keep Phoebe on their radar for her engaged audience, safe content, and genuine creator voice.

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