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Who is Revant Himatsingka aka Food Pharmer?

Learn about the influencer who's taking on the biggest brands and educating masses on nutrition in India.

May 29, 2024
Sarthak Ahuja

Who is Revant Himatsingka aka FoodPharmer?

Introduction

India has lately witnessed a remarkable rise in influencers across various domains, from fashion to education. While the term "influencer" often brings to mind superficial endorsements, a notable group of Indian influencers is changing this perception by driving positive social impact and meaningful change.

These influencers go beyond amassing followers and focus on addressing critical issues such as environmental sustainability, gender equality, mental health awareness, and social justice. They use their platforms not for self-promotion but to spark awareness, advocacy, and action.

Influence has traditionally had negative connotations, associated with commercialism and vanity. However, these socially conscious influencers are redefining the narrative. They engage in meaningful dialogue and mobilize their followers to support campaigns, charitable causes, and healthier lifestyles, demonstrating that social media can be a powerful force for good.

One such influencer who’s making waves recently is Revant Himatsingka or as he would like to call himself: Food Pharmer. His credentials are nothing less than impressive: A seasoned professional with a diverse background, including roles as a Management Consultant at McKinsey & Company, a Summer Senior Associate at Strategy&, and a Director at INITO. Additionally, authored a book with Bloomsbury, worked as a Corporate Program Analyst at Nomura, and holds an MBA from The Wharton School and a Bachelor’s degree from NYU Stern School of Business. Certified Health Coach and experienced public speaker, including a TED Conference appearance.

Impact of Food Pharmer

Revant has started an activism-movement all by himself: #LabelPadhegaIndia. The movement aims to educate and spread awareness among Indians on nutrition and health. Not just that, he has also decided to take head-on-head with FMCG behemoths on their sugar content and misleading advertising regarding health claims.

“In the last eight months, he has created a nutrition movement, pushing a popular health drinks brand and instant noodles brand to reduce sugar in their products. He has also received five lawsuits from four brands. Throughout the process, he has been informing his 1.4M-strong follower base on Instagram how to make clean eating choices, all with a healthy dose of humour.” Reports Telegraph India.

It all started when he went viral in April this year after reviewing the sugar content in Cadbury’s Bournvita. He said that the company should consider changing the tagline from ‘taiyari jeet ki’ to ‘taiyari diabetes ki’. As a result, the company sent a legal notice to Himatsingka and issued a statement addressing the controversy. The company asserted that each serving of Bournvita contains ‘7.5 grams of added sugar,’ which is ‘much less than the daily recommended intake limits of sugar for children’. However, on December 23, the influencer took to Instagram to share that the company has reduced added sugar by 15 percent and called it a ‘big win’.

The movement has took interest of many other influential personas. Namita Thapar, Ankur Warikoo and other influential sports and media personalities took to social media to further the cause.

Revant has climbed to #1 spot in not just Health and Nutrition space in India but also the most influential LinkedIn creator in India as per Favikon.

Across his social media following he’s growing at an exceptional rate and able to engage sizable audiences.

The exemplary growth of Revant is testimony to the fact that with the right motives, influencers can make a sizable positive impact. With a touch of humor and scientific rigor, his videos are educational and awakening, resonating with large audiences. His journey highlights the potential for influencers to drive meaningful change, proving that authentic, purpose-driven content can inspire and uplift society. 

À propos de l'auteur

Sarthak Ahuja

Sarthak Ahuja est un passionné de marketing qui contribue actuellement aux stratégies de marketing numérique de Favikon. Ancien élève de l'ESCP Paris avec plus de 2 ans d'expérience professionnelle, il a occupé plusieurs postes marketing dans différents secteurs. Les travaux de Sarthak ont été publiés dans des revues et des sites Web. Il aime lire et écrire sur des sujets concernant la durabilité, les affaires et le marketing. Vous pouvez le retrouver sur LinkedIn et Instagram.