Who is Hannah Parvaz?

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Hannah Parvaz: Growth Expert Fueling SaaS Success with Marketing Precision

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Hannah Parvaz is the Founder of Aperture, a growth consultancy focused on helping SaaS and app-based businesses scale to millions of users. She previously led marketing at Curio and played a key role in user acquisition strategies that crossed the seven-figure mark. Her work has earned her industry titles like App Marketer of the Year and Consultant of the Year. Hannah’s client portfolio includes Paddle, DICE, and other B2B tech startups.

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What makes Hannah stand out is her ability to combine marketing psychology with hard performance metrics. She doesn’t just talk about growth—she documents it with specific case studies, retention breakdowns, and channel performance analysis. Her daily posts often include campaign retrospectives or customer journey insights tied to real business outcomes. This clarity has helped her build authority in the UK’s SaaS startup ecosystem.

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She’s deeply embedded in the London tech scene, actively collaborating with C-suite peers from companies like RevenueCat, SYSTM, and Paddle. Her audience is made up mostly of startup founders, growth marketers, and operators looking for tactical advice—not high-level theory. She frequently tags and features her network, reinforcing her collaborative and peer-oriented brand. Her profile blends individual expertise with visible professional alliances.

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Hannah’s advocacy extends beyond business. She supports causes like female empowerment and educational access, which she integrates directly into her content. Her tone remains optimistic and candid, even when discussing campaign setbacks or industry burnout. Rather than curate a polished façade, she builds credibility through consistency and transparency. This makes her content both educational and trustworthy within her niche.

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An Influencer Active on Social Media

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Hannah Parvaz focuses her efforts on LinkedIn and X (Twitter), tailoring each platform for thought leadership and professional engagement. Her dominant platform is LinkedIn, where she has cultivated a highly engaged, niche following among startup founders and growth marketers.

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Hannah's Social Media Strategy Analysis

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LinkedIn: Daily Insights for Marketers and Founders

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Hannah Parvaz uses LinkedIn as her main content channel, posting nearly every day at 4 AM EST with a clear focus on growth experiments, product marketing, and campaign retrospectives. Each post offers bite-sized insights from her current work, including data from A/B tests, user psychology models, and app scaling strategies. She doesn’t post hypotheticals—her content reflects live campaign data and results from projects like Aperture Sessions or Paddle launches.

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Her posts often recap monthly highlights with event breakdowns, podcast features, and performance learnings from sessions she leads or attends. Audiences can expect direct takeaways like cost-per-acquisition benchmarks or onboarding tweaks that drove retention lifts. She integrates emojis and casual tone to make the information digestible without diluting the value for startup founders and SaaS marketers. This mix of transparency and personality keeps her audience engaged and loyal.

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She also uses LinkedIn to amplify her speaking gigs and collaborations, such as her MAU Vegas session or Web2App webinars. Rather than rely on promotion, she builds relevance by contextualizing her talks—sharing what worked, what flopped, and what she learned. This behind-the-scenes approach adds a trusted layer to her brand, positioning her not as a thought leader, but as an operator who shares real data.

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Her LinkedIn audience of 17.8K is growing at +4.56% monthly, showing her content continues to resonate. Despite a niche engagement rate of 0.87%, her posts average 32.1K views and 155 interactions, making her highly visible in her field. The channel is her strongest in both ranking and authority, placing her in the top 1% on LinkedIn UK and top 5% in the Growth & Lead Gen category.

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• ‍Username: @hnpvz‍
• Influence Score: 93.7/100‍
• Followers: 17.8K‍
• Activity: 23 posts/month‍
• Engagement Rate: 0.87%‍
• Growth (30 days): +4.56%‍
• Average Engagement: 155‍
• Posting Habits: Every day at 4 AM EST

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X (Twitter): Secondary Channel for Light Touch Updates

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Hannah’s presence on X (formerly Twitter) is limited but intentional, used mainly for light updates and cross-platform visibility. She tweets about twice per week—often in the early hours—with short reflections on industry news or commentary linked to her LinkedIn content. Unlike her dense LinkedIn posts, her tweets are brief, usually tied to events or tagged colleagues from her professional network.

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She rarely threads or engages in debates, instead focusing on shout-outs and retweets from industry peers. The platform acts more as a signal booster for her thought leadership elsewhere, occasionally pointing followers to her newsletter or live sessions. There’s little audience development happening here—growth is slow at +0.14%, and engagement is very low at 0.04%.

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Still, the account adds surface-level awareness, particularly among conference audiences and co-speakers who engage in real time. Her recent mentions around MAU Vegas or Martech Family interviews create a digital breadcrumb trail that helps audiences discover her deeper content. She doesn’t use the platform for education or depth, which makes sense given her style and priorities.

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With 4K followers and an average of 137 views per tweet, X is clearly a secondary platform for Hannah. It doesn’t drive growth, but it does serve a utility role in syncing her name with industry events and public shout-outs. Her influence score here is 56.4/100—modest but reflective of the channel’s role in her broader ecosystem.

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• ‍Username: @hannahparvaz‍
• Influence Score: 56.4/100‍
• Followers: 4K‍
• Activity: 2.1 tweets/week‍
• Engagement Rate: 0.04%‍
• Growth (30 days): +0.14%‍
• Average Engagement: 2‍
• Posting Habits: Twice a week at 12 PM EST

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Newsletter: Aperture

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Hannah Parvaz’s newsletter, Aperture, mirrors her role as a practitioner-first marketer by offering detailed breakdowns of actual growth campaigns she’s worked on. Rather than repurpose LinkedIn content, she dives deeper into specific SaaS strategies—such as the onboarding flows she redesigned for Paddle or the metrics that led to a pricing model pivot. Each issue reads like a behind-the-scenes memo, with learnings from campaigns that have directly impacted user acquisition and retention.

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Her writing includes raw data points—like conversion drop-offs at a certain touchpoint or CAC reductions achieved via copy tweaks—that rarely surface on public platforms. One edition walked through a failed referral program and what she’d do differently, highlighting her preference for utility over polish. Hannah doesn’t generalize or abstract; she explains exactly what worked, when it worked, and what variables mattered. This makes Aperture unusually actionable in the growth space.

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The newsletter also doubles as a preview of how she works with clients—transparent, tactical, and psychology-informed. Her audience includes early-stage founders, growth leads, and app marketers who want specifics, not trends. She occasionally links sessions from her Vegas workshops or Web2App webinars, creating a cohesive flow from content to service. Importantly, she never hard-sells—she builds interest by documenting her thought process and outcomes.

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Aperture is also used to reinforce values she frequently champions, like accessibility in education and representation in tech leadership. She highlights the people she collaborates with, credits tools she uses in each strategy, and invites community feedback in follow-up issues. This ecosystem-building approach turns her newsletter into more than a one-way email—it becomes a low-friction entry point into Hannah’s world of growth consulting.

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Hannah Parvaz's Social Media Influence Summary

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Hannah holds an Favikon Influence Score of 6,774 pts, ranking her in the Top 1% of LinkedIn influencers in the United Kingdom (#130). In the Growth & Lead Gen category, she stands at #12 in the UK, placing her within the top 5% nationally. These rankings reflect both her niche expertise and her ability to engage an audience actively seeking growth guidance.

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Learn more about the Favikon Methodology here

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Content Strategy: Daily, Data-Driven, and Empowering

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Hannah’s content strategy is anchored in education. Whether through LinkedIn posts, newsletters, or Twitter updates, she focuses on breaking down growth tactics using actual results and case-based logic. This makes her content immediately useful to SaaS founders and early-stage marketers who want to apply insights—not just consume them. Her tone is optimistic but grounded, especially when discussing campaign failures, learning curves, or customer psychology. She avoids hype and buzzwords, instead showing her work and walking through the "why" behind her decisions. This is especially valuable in a field that often over-indexes on jargon.

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Reachability and Partnerships

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Hannah Parvaz is highly accessible to brands operating in SaaS, app marketing, and founder education, especially those aligned with values like female empowerment and user-first design. Her strongest response channel is LinkedIn, where she actively tags collaborators, replies to comments, and engages with her professional network. She also uses her newsletter, Aperture, to open doors for brand partnerships by embedding subtle calls to connect after sharing her case studies. Her preferred collaborations focus on actionable outcomes rather than one-off promotions.

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She is most likely to accept partnerships involving growth consulting, audience messaging, or experimental ad campaigns—areas she has documented success in with clients like Paddle and Curio. Her average rate per branded post ranges from $1K to $2K, making her both effective and affordable for mission-aligned startups. She’s shown a strong willingness to co-create with industry peers, such as roundtables or panel events that add learning value to her audience. Hannah favors long-term, strategy-led partnerships over short-term paid placements.

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Conclusion: Growth with Substance

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Hannah Parvaz isn’t just another voice in marketing—she’s a practitioner with a proven track record and a sharp eye for scalable, psychological, and inclusive growth. Through LinkedIn, her Aperture newsletter, and a strong SaaS network, she delivers useful, data-driven insights that earn trust rather than attention. Her content is clear, specific, and backed by action—not abstract ideas. Whether it’s breaking down metrics from a campaign or highlighting female founders in tech, she balances visibility with impact. For brands seeking meaningful partnerships in the SaaS and growth education space, Hannah is an authentic, effective collaborator.

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