Who is Dan Sherrard-Smith?

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Dan Sherrard-Smith: Transforming LinkedIn Into a Platform for Climate-Driven Business Innovation

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Dan Sherrard-Smith is a UK-based CEO, founder, and sustainable business strategist who uses LinkedIn as a platform to drive environmental change through entrepreneurial action. Known for founding MotherTree and contributing to initiatives like The Ocean Cleanup, he is focused on leveraging business tools to support planet-positive innovation. Dan’s work is grounded in real data, corporate accountability, and measurable environmental outcomes.

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What sets Dan apart is how he communicates complex sustainability concepts through engaging, bite-sized stories. From showcasing eco-friendly technologies to visualizing climate impact in urban environments, his content turns abstract ideas into concrete, relatable posts. He doesn’t preach—he proves. Every post reflects an evidence-based commitment to real change.

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Dan also brings a distinct political and social awareness to his platform. Positioned as a progressive liberal voice, he uses his authority to challenge corporate norms, promote ESG benchmarks, and highlight underreported innovations. Whether discussing green finance or dissolvable plastic alternatives, he frames every topic around impact—not just profit.

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Through his partnerships and content collaborations with brands like MotherTree, The Ocean Cleanup, and Activista, Dan has earned credibility across both sustainability and startup ecosystems. His feed is more than professional—it’s a curated journal of ethical business evolution.

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An Influencer Active on LinkedIn

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Dan Sherrard-Smith maintains a focused and high-performing presence on LinkedIn, where his 50.1K followers engage daily with his sustainability-driven business insights.

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Dan Sherrard-Smith's Social Media Strategy Analysis

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LinkedIn: Where Sustainability and Strategy Align

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Dan Sherrard-Smith’s entire social media strategy is concentrated on LinkedIn—and he’s mastered it. With over 50.1K followers, Dan leads by example, creating authoritative yet conversational content around sustainable entrepreneurship. His posts often include urban visuals, scientific stats, or product demos—like biodegradable bags or nature-based flood solutions. The tone is firm but optimistic, and it never loses sight of practical business outcomes.

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He publishes an impressive 31 posts per month, achieving an engagement rate of 1.78%, far above platform averages for thought leaders in the B2B sector. His growth is robust—+7.06% over 30 days—and driven by his ability to translate green tech into clear, actionable takeaways. Each post feels more like a case study or visual explainer than a personal update, which resonates with his audience of entrepreneurs, executives, and ESG advocates.

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Dan’s content rhythm is strategically consistent—every day at 4PM, a high-visibility time slot on LinkedIn. He frequently blends visual storytelling with stats or historic comparisons, making his climate arguments difficult to ignore. Posts like “40,000m² of gardens are floating above 20 cities” or “Floods battered Sheffield in 2007—here’s how we protect it in 2025” are both informative and visually memorable.

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Dan’s authority stems not just from volume but value. His audience knows they’ll get insights with real-world application—whether it’s carbon finance, circular economies, or green urban planning. He’s earned his role not just as a creator, but as a guide for sustainable growth.
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• Username: @dan-sherrard-smith
• Influence Score: 99.3/100
• Followers: 50.1K
• Activity: 31 posts/month
• Engagement Rate: 1.78%
• Growth: +7.06%
• Average Engagement: 894
• Posting Habits: Everyday at 4AM EST

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Dan Sherrard-Smith's Social Media Influence Summary

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Dan’s Favikon Influence Score stands at 3 (8,632 pts), placing him in the Top 1% of LinkedIn creators both in the UK (#12) and globally (#177). In the ESG & Green Tech category, he ranks #1 in the UK and #6 globally—a testament to both the consistency and influence of his advocacy.

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Learn more about the Favikon Methodology here

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Content Strategy: Visual Advocacy with Purpose

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Dan’s posts combine eco-driven messaging with business logic. Whether showing dissolvable plastic bags or before-and-after city visuals, he consistently uses content as a visual argument for environmental innovation. This makes sustainability not just compelling, but credible.

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Reachability and Partnerships

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Dan is clearly open to collaboration with mission-aligned brands and nonprofits, especially in climate, sustainability, and education sectors. His tagged partnerships with MotherTree (6x), The Ocean Cleanup (4x), and Activista (2x) reflect long-term, values-based engagement—not one-off deals.

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His content naturally lends itself to B2B partnerships, speaking directly to impact investors, ESG leads, and environmental entrepreneurs. He’s not simply a creator for hire—he’s a strategic voice for sustainable growth, offering alignment, visibility, and credibility in every collaboration.

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Conclusion: A LinkedIn Leader for Climate-Centric Business

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Dan Sherrard-Smith has successfully transformed LinkedIn into a platform for driving impact, not just influence. With a perfect balance of storytelling, data, and visual clarity, he’s built a digital presence that speaks to founders, executives, and policy-minded professionals. His content doesn’t just inform—it mobilizes.

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