Who is Mario Roberto Opice Leao?

Mario Roberto Opice Leao, CEO of Santander Brasil, has successfully leveraged social media to showcase his leadership in finance and digital transformation. With a strong focus on engaging professional and business audiences, he has maintained a consistent online presence, sharing insights on corporate strategy and innovation.

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Mario Roberto Opice Leao: A Strategic Leader in Finance and Digital Transformation

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Mario Roberto Opice Leao is a seasoned executive with a career spanning over two decades in the finance sector. Born on July 21, 1975, in Brazil, he graduated in Production Engineering from the Polytechnic School of the University of São Paulo. He began his career at Citibank Brasil and worked at leading institutions like Goldman Sachs and Morgan Stanley, gaining a wealth of experience in capital markets and investment banking.

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In 2015, Mario joined Santander Brasil as Executive Director for Corporate & Investment Banking, where he played a key role in strengthening the bank’s market presence. By 2017, he was appointed Executive Vice President of Corporate and SMEs and later ascended to the CEO position in January 2022. Under his leadership, the bank has embraced digital transformation and innovation, aligning with global trends in financial services.

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Beyond his professional achievements, Mario has become a thought leader on social media, regularly engaging with his followers on topics like corporate governance, digitalization, and sustainable business practices.

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An influencer active on social media

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Mario Roberto Opice Leao has a prominent social media presence across LinkedIn and Instagram, where he actively connects with an audience of professionals, business leaders, and industry enthusiasts.

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Mario Leao’s Social Media Strategy and Performance Analysis

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LinkedIn: A Platform for Professional Insights

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LinkedIn serves as Mario’s primary platform for professional communication, enabling him to showcase his leadership in finance and digital transformation. Through this platform, Mario shares insightful posts about key achievements at Santander Brasil, such as financial results, innovative partnerships, and employee engagement milestones. His content highlights not only his leadership acumen but also the bank’s commitment to growth and transformation, particularly in the areas of digital banking and sustainability. By presenting data-driven updates alongside thoughtful commentary, Mario positions himself as an industry authority while promoting transparency and trust.

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Mario’s strategic posting habits, with consistent updates twice a week, have been instrumental in growing his following to 99K professionals, making him one of the most influential figures on LinkedIn within the financial sector in Brazil. His posts, which regularly garner an average engagement of 2.4K interactions, resonate strongly with his audience, reflecting both his authority and the relevance of his content. This consistent activity, combined with a 91.1/100 influence score, underscores his ability to maintain meaningful connections with industry peers and stakeholders. His content is tailored to provide value, whether through in-depth analyses of financial results or highlights of Santander Brasil’s strategic direction.

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A distinctive feature of Mario’s LinkedIn strategy is his ability to humanize leadership through storytelling. While he often shares corporate milestones, he also uses the platform to promote employee achievements, diversity initiatives, and community engagement programs at Santander Brasil. These posts demonstrate his commitment to fostering an inclusive and progressive work culture, which resonates deeply with his audience. By featuring employees and their contributions, Mario presents himself as a leader who values collaboration and team success, adding a personal and relatable element to his professional presence.

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Mario’s LinkedIn presence is further enhanced by his focus on building professional conversations around critical topics such as innovation in banking, leadership in times of economic uncertainty, and the role of financial institutions in driving sustainability. His ability to merge high-level corporate insights with approachable narratives ensures that his content is both inspiring and actionable for his followers. This thoughtful approach not only solidifies Mario’s standing as a thought leader but also helps to amplify the reach and impact of Santander Brasil’s brand, positioning it as a forward-thinking organization in a competitive industry.

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• Username: @marioroleao
• Influence Score: 91.1/100
• Followers: 99K
• Activity: 8 posts in the last month
• Engagement Rate: 2.4%
• Growth: +3.62% (+3.5K followers in the last 30 days)
• Average Engagement: 2.4K per post
• Posting Habits: Twice a week at 6 AM

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Instagram: A Personal and Professional Blend

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Mario’s Instagram is a unique platform where he merges professional milestones with personal narratives, allowing his audience to connect with him on a deeper level. By sharing photos and videos from corporate events, such as his partnerships with Scuderia Ferrari or updates from Santander Brasil's initiatives, Mario offers a behind-the-scenes look at the company’s operations and achievements. Posts like these, paired with his leadership messages, underscore his commitment to innovation and strategic growth. Additionally, Mario’s "Giro do Mario" series, where he documents his visits to different corporate locations, highlights his hands-on leadership style, emphasizing his engagement with employees and local communities.

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The platform is also where Mario humanizes his role as CEO. Posts showcasing team celebrations, awards, or collaborations with colleagues reflect his approachable nature. Through thoughtful captions, Mario often shares lessons or reflections on leadership, fostering a relatable connection with his followers. This mix of personal and professional content not only reinforces his image as an innovative leader but also showcases his ability to inspire his audience beyond the boardroom.

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With a steadily growing follower base of 13.5K and an 11.43% engagement rate, Mario’s Instagram has emerged as a powerful tool for connecting with a diverse audience, from employees to industry professionals. His twice-weekly posts at 5 AM, strategically timed to capture morning attention, ensure that his content remains top of mind for his followers. Mario’s ability to maintain high engagement, averaging 1.5K interactions per post, speaks to the relevance and authenticity of his messaging, which resonates strongly with his audience.

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Mario’s Instagram strategy bridges the gap between leadership and relatability, showcasing a holistic view of his professional journey. By offering insights into his achievements and values, he fosters trust and loyalty among his audience. In an era where CEOs are increasingly expected to have a digital presence, Mario’s Instagram stands as an example of how leaders can effectively use social media to inspire and connect while simultaneously advancing their organizational goals.

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• Username: @girodomario
• Influence Score: 78/100
• Followers: 13.5K
• Activity: 7 posts in the last month
• Engagement Rate: 11.43%
• Growth: +1.22% (+164 followers in the last 30 days)
• Average Engagement: 1.5K per post
• Posting Habits: Twice a week at 5 AM

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Mario Roberto Leao's Social Media Influence Summary

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Mario’s Favikon Authority Score stands at 8,269 points, reflecting his significant impact in the Brazilian business and startup niche. Ranked #39 in LinkedIn's professional space within Brazil and #178 among Business & Startups leaders, he consistently positions himself as a top-tier voice in the financial sector. His engagement metrics and follower growth further highlight his relevance and trustworthiness as a social media personality.

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Mario’s Content Strategy: Leading Through Knowledge and Authenticity

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Mario’s content strategy revolves around educating, inspiring, and connecting. On LinkedIn, he uses data-driven posts to inform his professional network about corporate milestones, while Instagram adds a human touch to his brand. His posts often include visuals, such as infographics and event highlights, ensuring his content is both informative and visually engaging.

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By aligning his content with Santander Brasil’s mission and emphasizing innovation and digital transformation, Mario has successfully built an online persona that resonates with professionals and aspiring leaders.

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Reachability and Partnerships

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Mario’s reachability is classified as normal, with an estimated sponsored post cost of $3.8K. His partnerships with organizations like Scuderia Ferrari showcase his ability to blend corporate affiliations with personal branding. This dual focus enhances his appeal to brands and institutions looking to collaborate with a leader in finance and digital innovation.

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Mario Roberto Opice Leao exemplifies the modern executive who seamlessly merges professional achievements with a compelling social media presence. Through consistent, value-driven content, he has carved a niche as a thought leader in finance, leadership, and innovation, inspiring his audience and shaping industry conversations.

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