"Favikon is the only one that I've used for LinkedIn."
- Max Nimmo, Founder, CreatorWorks
About Max
Meet Max Nimmo, founder of CreatorWorks, a specialist B2B influencer marketing agency. After spotting a gap in how B2B SaaS and AI companies were using creators, Max launched CreatorWorks to bring B2C influencer strategies into the B2B world - with LinkedIn at the center. His agency works with brands selling into marketing, sales, GTM, and tech, helping them find their voice through creator partnerships across LinkedIn, YouTube, newsletters, and podcasts.
About CreatorWorks
CreatorWorks is a B2B influencer marketing agency purpose-built for SaaS and AI companies. It bridges the gap between B2C influencer strategy and the unique demands of B2B growth - turning LinkedIn creators into measurable revenue drivers for clients in some of the most demanding and regulated sectors.
ICP & Persona:
Marketing Teams | Sales & GTM Leaders | SaaS Founders & Executives | Tech & AI Companies | Finance & Compliance-Sensitive Brands
Clients they've worked with:
GoMarble | Cheerful | Super Benji | Holo AI | Hopae | Aggero
Before Favikon
Before discovering Favikon, CreatorWorks faced a sourcing problem with no clean solution:
• No reliable search infrastructure: LinkedIn's native search is limited, hashtag tracking is unreliable, and there are zero built-in performance metrics — making discovery slow and inconsistent.
• Hours lost to manual research: Building a shortlist of 50 creators by hand took six to seven hours per campaign, with no guarantee of accuracy or completeness.
• Fragmented data across tools: Understanding a creator's full picture — performance, past brand work, niche authority — meant jumping between multiple platforms and piecing it together manually.
• No vetting framework for regulated industries: For clients in finance and compliance, there was no efficient way to confirm a creator's credibility or track record before bringing them onto a campaign.
After Favikon
Favikon is now central to how CreatorWorks runs every campaign, used by Max daily across four core workflows:
1/ AI Lookalike Search
Max identifies two or three North Star creator profiles and uses Favikon's lookalike feature to instantly surface a wider pool of similar, qualified talent — the starting point for almost every campaign.
2/ LinkedIn Creator Discovery
For LinkedIn specifically, Favikon is the only tool Max uses. Its database depth and insight quality have no equivalent for this channel.
3/ Brand Collaboration History
Favikon's ability to surface a creator's past partnerships helps Max quickly assess fit and avoid conflicts — previously a task that required a separate tool entirely.
4/ Influencer Vetting
For clients in high-stakes industries, Max uses Favikon to verify whether creators have spoken credibly about relevant topics before, ensuring campaigns are built on solid, regulation-aware foundations.
Results
Since integrating Favikon, CreatorWorks has:
• Saved 5–6 hours per campaign - a shortlist that used to take a full working day now takes under an hour
• Shortlisted 50 creators in 45–60 minutes - what manual LinkedIn research made painfully slow, Favikon makes routine
• Consolidated onto one tool instead of many - creator performance data, past brand collaborations, and niche authority all in a single platform
• Enabled safer campaigns in regulated sectors - pre-campaign vetting through Favikon has become a non-negotiable guardrail for clients in finance and compliance
• Built the foundation for an AI-native agency - Favikon's API and MCP capabilities align directly with Max's vision of embedding tools deeply into custom workflows, rather than using them off the shelf
Find the right creators to scale your influencer program.
AI-powered creator discovery to turn partnerships into measurable revenue.
