Instagram mom influencers boost this photo book brand’s engagement
Type of Influencer
Social Network
Favikon Minimum Score
Budget
Reach
Publications
Stories
Influencers
To plan its launch, DooDoo It Yourself sought out many influencers to promote their concept. The idea? An educational kit for children from 6 to 12 years old made 100% in France. The campaign lasted for 1 months and it was a real success with almost 10 influencers participating and very committed. Thanks to the Favikon tool and in particular to the qualification of the influencers' profiles, Doo Doo It Yourself managed to mobilize more than 600k people around their project but also to collect precious opinions of real consumers on their proposal even though there was no product on sale yet.
Read the case studyInfluencer Marketing can be a good leverage for any type of brand. Proof being that Reglo, a brand that sells dog food decided to launch an influencer campaign. Even with no budget they were able to work with multiple dog influencers. Their goal was to gain visibility and boost their sales. By targeting niche content creators such as influencers with dogs, or instagram dog influencers, they were able to reach their objectives.
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