Neveo, a photo memory book company, created a massive influencer marketing strategy and planned three campaigns with more than 300 mom influencers on Instagram. With a total of 234 posts and almost 1530 stories, we can say the brand gained massive visibility by reaching around 914 000 users! Neveo also achieved great engagement results in the French market. And there’s more! The company gave it a try and entered the German and the United States market as a test. A great strategy to define which communities worldwide are most receptive to their campaigns.
Influencer Marketing can be a good leverage for any type of brand. Proof being that Reglo, a brand that sells dog food decided to launch an influencer campaign. Even with no budget they were able to work with multiple dog influencers. Their goal was to gain visibility and boost their sales. By targeting niche content creators such as influencers with dogs, or instagram dog influencers, they were able to reach their objectives.