Top 20 Hair Care Influencers on Social Media in 2025

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Here’s the list of the Top 20 Hair Care Influencers on Social Media in 2025:

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20. Olya Bryl

Olya Bryl is a hairstylist known for her engaging TikTok and Instagram content focused on hairstyle tutorials and tips. She shares creative ideas for long hair, including heatless curls and various ponytail styles, appealing to a wide audience interested in hair care and styling. Her posts often feature product recommendations and personal insights, showcasing her expertise in hairstyling. Olya has transitioned to a new Instagram account, indicating a fresh start in her social media journey.

Favikon Authority Score: 9 030 pts

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19. Hossam Abdullah

Hossam Abdullah is a popular TikTok creator known for engaging content focused on hair care and styling. His posts often feature experiments with hair products, humorous takes on haircuts, and interactions with his audience. With a significant following, he shares tips and tricks related to hair maintenance, showcasing a blend of entertainment and education in the beauty niche. His content resonates well with viewers interested in hair trends and personal grooming.

Favikon Authority Score: 9 045 pts

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18. Audrey Victoria

Audrey Victoria is a beauty enthusiast based in Boston, MA, specializing in hair care and styling. She shares tips, tutorials, and product reviews across platforms like TikTok and YouTube, where she has amassed millions of followers. Her content focuses on hair growth, care routines, and DIY hairstyles, often featuring popular brands like Dove and L'Oréal. Audrey also promotes her hair care app, Hair2Hair, which offers personalized product recommendations. She engages with her audience through relatable and informative posts.

Favikon Authority Score: 9 052 pts

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17. Kiana Davis

Kiana Davis is a beauty and lifestyle content creator known for her expertise in curly hair care, skincare, and makeup. She shares engaging tutorials and product recommendations across TikTok and Instagram, focusing on wavy and curly hairstyles. Kiana's content often features beauty products and personal experiences, appealing to a wide audience interested in beauty and self-care. Her vibrant personality and relatable approach make her a trusted source for beauty tips and lifestyle inspiration.

Favikon Authority Score: 9 073 pts

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16. Ester Lima

Ester Lima is a Brazilian beauty and lifestyle content creator focused on curly hair care. She shares tips, tutorials, and product recommendations for maintaining healthy curls, often collaborating with brands like L'Oréal and Apice. Her engaging TikTok and Instagram posts showcase various hairstyles and hair care routines, attracting a large audience interested in beauty and self-care.

Favikon Authority Score: 9 109 pts

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15. Evelyn Noda

Evelyn Noda is a Brazilian content creator focused on hair care, lifestyle, and humor. Her social media presence features tips on hair products, beauty, and relatable comedic content, often highlighting her long hair and personal experiences. She engages her audience with vibrant visuals and interactive posts, promoting hair care products and sharing humorous takes on everyday situations. Her content is popular on platforms like Instagram and TikTok, where she has garnered significant likes and engagement.

Favikon Authority Score: 9 132 pts

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14. Siiri Parks

Siiri Parks is a popular TikTok creator known for her humorous and relatable content centered around hairstyling and salon experiences. With over 5.5 million followers, she shares funny skits, hairstyling tips, and personal stories, often incorporating themes of sobriety and LGBTQIA+ representation. Her content resonates with a wide audience, blending humor with personal growth and advocacy for kindness and inclusivity.

Favikon Authority Score: 9 138 pts

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13. Zeph Sanders

Zeph Sanders focuses on self-improvement and hair transformation, sharing his personal journey through various social media platforms. His content often highlights hair care routines, updates on hair growth, and motivational messages related to personal development. With a significant following, he engages audiences through relatable experiences and tips, particularly in the realm of hair care and confidence building.

Favikon Authority Score: 9 139 pts

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12. Maria Aiello

Maria Aiello is a hairstylist and content creator based in New York, specializing in hair tutorials and beauty tips. She shares engaging content across Instagram, TikTok, and YouTube, focusing on easy hairstyles, makeup routines, and hair hacks. With a strong following, her posts often feature trending hair techniques and product recommendations, aiming to empower her audience to achieve salon-quality looks at home. Maria's content is characterized by vibrant visuals and practical advice, appealing to beauty enthusiasts and aspiring hairstylists.

Favikon Authority Score: 9 144 pts

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11. Kenza Bel Kenadil

Kenza Bel Kenadil is a prominent influencer focused on natural hair care, particularly for curly hair. She advocates against hair discrimination and promotes self-acceptance through her content across TikTok, Instagram, and YouTube. With a significant following, she shares tips, personal experiences, and engages in activism related to hair identity. Kenza's work emphasizes the cultural significance of hair and aims to empower individuals to embrace their natural textures.

Favikon Authority Score: 9 146 pts

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10. Wale Rivera

Wale Rivera is a prominent figure in the curly hair care community, boasting a significant following across TikTok, Instagram, and YouTube. He specializes in providing tips, routines, and tutorials for maintaining and defining curly hair. His content often promotes a 30-day challenge aimed at helping individuals recover and care for their curls, emphasizing personal experiences and techniques. Wale engages his audience with relatable content and practical advice, making him a trusted resource for curly hair enthusiasts.

Favikon Authority Score: 9 155 pts

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9. Erin Degan

Erin Degan is a popular content creator known for her engaging TikTok and Instagram posts that often explore creative hair dye techniques using unconventional methods like bath bombs and flowers. With a significant following, she shares fun and experimental beauty hacks, often accompanied by vibrant visuals and playful commentary. Erin also promotes her own brand, showcasing products related to her content, and has a strong presence on multiple platforms, including YouTube.

Favikon Authority Score: 9 161 pts

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8. Romain Bergamaschi

Romain Bergamaschi is a hair expert with a significant presence on TikTok and Instagram, focusing on curly hair tutorials, tips, and transformations. His content often features engaging hair hacks and product recommendations, attracting millions of likes. He collaborates with brands like Fenty Hair and L'Oréal Pro, showcasing his expertise in hair care. Romain's posts emphasize practical advice for maintaining and styling curly hair, making him a go-to resource for individuals seeking to enhance their hair care routines.

Favikon Authority Score: 9 163 pts

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7. Gue Ōliveira

Gue Ōliveira is a Brazilian best-selling author and CEO of Gue Art Concept and GAC Education. She connects with her audience through themes of transformation, empowerment, and self-discovery, often using her platform to inspire others to embrace their true selves. Her content includes motivational messages, personal stories, and reflections on beauty and identity, resonating particularly with the LGBTQIA+ community. Gue's posts frequently highlight the importance of self-worth and personal growth.

Favikon Authority Score: 9 205 pts

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6. Alice Mukendi

Alice is a beauty and lifestyle creator based in Dallas, TX, known for her engaging TikTok content that showcases hair braiding and beauty tips. With a strong focus on black girl magic and empowerment, she actively participates in discussions around discrimination and representation in the beauty industry. Her posts often feature collaborations with other influencers and highlight her experiences at events like the Cannes Film Festival.

Favikon Authority Score: 9 211 pts

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5. Chris Appleton

Chris Appleton is a prominent hair artist and global color ambassador known for his work with celebrities and contributions to Vogue. His social media presence showcases his expertise in hairstyling, transformations, and personal growth narratives. He emphasizes authenticity and creativity, often sharing insights into his journey from the UK to Hollywood. His posts reflect a blend of professional achievements and personal reflections, highlighting his commitment to empowering others, particularly in the beauty industry.

Favikon Authority Score: 9 264 pts

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4. Naoto Sohma

Naoto Sohma, known as Gockey Samurai, is a Japanese DJ and content creator specializing in ASMR and traditional samurai themes. His social media presence features a blend of shaving ASMR videos, poker content, and cultural references, showcasing a unique fusion of modern and traditional Japanese elements. He actively engages with his audience through various platforms, emphasizing his samurai identity and traditional style.

Favikon Authority Score: 9 277 pts

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3. Brad Mondo

Brad Mondo is a prominent hairdresser and social media personality known for his engaging content focused on hair transformations and reactions to hair dye fails. He operates brands XMONDO Hair and XMONDO Color, showcasing his expertise in hair care and styling. His TikTok and YouTube channels feature entertaining and educational videos, where he reacts to various hair disasters, providing tips and insights for viewers. His content resonates with a wide audience interested in hair trends and DIY hair care.

Favikon Authority Score: 9 282 pts

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2. Mariya Usan

Mariya Usan is a talented ASMR creator and hairstylist specializing in ballroom hairstyles and makeup. Based in the USA and Europe, she offers workshops and private lessons, showcasing her expertise through engaging ASMR videos. Her content features tutorials on various hairstyles, often incorporating elements of relaxation and creativity. With a strong following on TikTok and Instagram, she connects with her audience through interactive and visually appealing posts, celebrating hair transformations and beauty techniques.

Favikon Authority Score: 9 354 pts

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1. Destinee Rose

Destinee Rose is a prominent hairstylist based in Westland, MI, specializing in braiding and hair transformations. She actively engages her audience with relatable content about her experiences as a stylist, showcasing her work and sharing personal anecdotes. With a strong presence on TikTok and Instagram, she promotes her services, including mentorship and hair tutorials, while also celebrating milestones like reaching one million followers. Her content resonates with a youthful audience interested in hair care and styling.

Favikon Authority Score: 9 427 pts

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