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Who is Julien Brown?
Julien Brown, a rising musician and social media personality, leverages platforms like TikTok, Instagram, and YouTube to connect with a broad audience. With an expanding fanbase and high engagement levels, he effectively combines his passion for music with creative content, securing his place as a leading voice in music and social entertainment.



Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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Julien Brown: A Harmonious Blend of Music and Digital Influence
Julien Brown is a talented musician and social media personality hailing from Germany. Known for his dynamic music releases and captivating social presence, Julien has made a mark in both the music industry and the online content world. His most recent release, ‘Runaway,’ showcases his creative artistry and growing talent, drawing listeners from across the globe. Julien’s ability to combine soulful music with engaging digital content has set him apart as a rising star.
In addition to his musical achievements, Julien has cultivated a strong social media presence, particularly on TikTok and Instagram, where he shares updates about his music career and personal style. With a unique sense of fashion and charisma, Julien connects with his audience on a personal level, fostering a loyal and growing fanbase. His content offers a mix of performance clips, music promotions, and glimpses into his daily life, showcasing his versatility as a creator.

(Source: @itsjulienbrown, Instagram, September 2024)
Julien’s association with Elevatorboys, a popular music group and content collective, has further expanded his influence. Together, they create memorable content that resonates with a wide demographic, particularly fans of music and lifestyle entertainment. This collaboration highlights Julien’s ability to work seamlessly with others while maintaining his individuality and artistic vision.
Beyond his online persona, Julien’s commitment to artistic expression and his passion for music fuel his journey toward greater success. Whether through live performances or digital content, he consistently captivates his audience with authenticity and energy. Julien Brown continues to grow his reach while establishing himself as a leading voice in music and a role model for aspiring content creators.
An Influencer Active on Social Media

Julien dominates TikTok’s music space, with Instagram and YouTube supporting his growing fanbase through engaging content and strong visual appeal.
Julien's Social Media Strategy Analysis
TikTok: Julien’s Musical Playground

Julien Brown’s TikTok strategy capitalizes on the platform’s short-form video appeal, allowing him to showcase his musical talent to a wide audience. With 4.7M followers and an impressive 88.8/100 influence score, his consistent content keeps fans engaged. By sharing music snippets, trending challenges, and engaging personal moments, Julien maximizes visibility among younger demographics, aligning with TikTok’s core user base.
Activity on TikTok remains strong, with 4.9 videos per week, highlighting Julien’s commitment to frequent posting. His videos often include behind-the-scenes looks into his music creation, which resonates well with fans craving authentic, raw content. This strategy not only builds hype for his releases but also strengthens the bond with his audience by providing exclusive insights.

Despite recent stagnant growth, Julien’s engagement rate of 0.91% and average engagement of 42.8K showcase a solid interaction level with his content. By incorporating viral trends and collaborating with other creators, Julien has the potential to boost follower growth. Leveraging TikTok’s powerful algorithm could help him achieve greater reach, especially with upcoming music projects.
Julien’s TikTok strategy thrives on its balance of music promotion and personality-driven content. Posting consistently every day at 10 AM EST allows him to maintain visibility and reach peak engagement times. With continued focus on creative, interactive, and trend-relevant content, TikTok remains Julien’s strongest platform for audience growth and brand building.
- Username: @its.julien.brown
- Influence Score: 88.8/100
- Followers: 4.7M
- Activity: 4.9 videos/week
- Engagement Rate: 0.91%
- Growth: Stable (0%)
- Average Engagement: 42.8K
- Posting Habits: Everyday at 10 AM EST
Instagram: A Visual Showcase for Music and Style

On Instagram, Julien Brown effectively blends music promotion with lifestyle and personal updates, creating a well-rounded strategy. With 663.1K followers and an 86.1/100 influence score, Instagram serves as a key platform for connecting with fans through polished visuals and real-time stories. His posts often highlight his latest music releases, live performances, and stylish aesthetics, reflecting his personality and artistry.
Activity on Instagram remains high, with 14 posts per month, signaling Julien’s active effort to stay visible. His engagement rate of 20.35% showcases the loyalty of his audience, who eagerly interact with his content. Regular use of Instagram Stories and Reels allows Julien to maintain engagement while sharing more casual and spontaneous moments with his followers.

While his growth on Instagram has declined slightly (-0.23%, approximately -1.5K followers), Julien’s content retains quality and relatability. Strategic collaborations with influencers, musicians, and lifestyle brands could reinvigorate his growth. Highlighting user-generated content or fan art can also foster community engagement, further solidifying his fanbase.
Julien’s Instagram strategy capitalizes on consistent posting habits and high visual appeal to align with his branding as a musician and style influencer. Posting daily at 11 AM EST ensures a consistent rhythm for audience engagement. By leveraging Instagram’s tools like Reels, Stories, and IGTV, Julien can continue building an immersive fan experience while increasing his reach.
- Username: @itsjulienbrown
- Influence Score: 86.1/100
- Followers: 663.1K
- Activity: 14 posts last month
- Engagement Rate: 20.35%
- Growth: -0.23%
- Average Engagement: 134.9K
- Posting Habits: Everyday at 11 AM EST
YouTube: A Dormant Opportunity

While YouTube currently stands as Julien Brown’s least active platform, it holds significant potential for his music career. With 8.7K followers and an influence score of 14.6/100, Julien’s limited presence reflects missed opportunities. However, YouTube’s long-form format provides him with a space to share full-length music videos, live performances, and behind-the-scenes content, enhancing his storytelling.
At present, Julien has not posted new content in over a year, resulting in zero engagement and stagnant growth. Reviving his YouTube channel with regular uploads, such as music releases, Q&A sessions, and vlogs, could attract his loyal TikTok and Instagram followers to the platform. Creating engaging video content allows him to showcase his creative depth and unique artistry.

Given YouTube’s global reach, it is a powerful tool for building brand partnerships and monetizing his audience through ads and memberships. Music-focused content can drive SEO visibility, especially when paired with collaborations with other artists and creators. Julien can leverage trending music video styles or fan-driven challenges to increase engagement.
By adopting a consistent posting schedule and repurposing content from other platforms, Julien can breathe new life into his YouTube presence. Sharing exclusive content, like acoustic versions or studio sessions, would differentiate his channel. YouTube can become a long-term hub for his most dedicated fans to connect with his music.
- Username: @itsjulienbrown
- Influence Score: 14.6/100
- Followers: 8.7K
- Activity: 0 videos/month
- Engagement Rate: 0%
- Growth: Stable (0%)
- Average Engagement: 0
- Posting Habits: Inactive
Reachability and Partnerships

Julien Brown’s reachability is fueled by his diverse presence across multiple platforms, allowing him to engage a wide audience base. With over 4.7M followers on TikTok and 663.1K on Instagram, Julien connects with fans through engaging short-form videos, music promotion, and personal updates. His ability to maintain consistent content creation has solidified his reputation as a rising music star in the digital world.
Despite his success, Julien’s reachability faces challenges, particularly on platforms like YouTube, where his activity remains stagnant. With only 8.7K followers, his YouTube presence does not match his performance elsewhere. This gap highlights untapped potential where he could showcase full-length music videos and exclusive content, which would diversify his reach and attract fans across multiple platforms.

Collaborations play a vital role in extending Julien’s audience reach. Partnerships with fellow musicians, influencers, and lifestyle brands help him break into new demographics. For example, collaborations with Elevator Boys and other prominent figures amplify his visibility, strengthening his presence within the music and entertainment industries. Leveraging these relationships expands his fan base while driving engagement across platforms.
Julien’s estimated sponsored post cost of $10.5K underscores his value as a content creator for brand partnerships. Despite the "Very Difficult" reachability status, his impressive engagement rates on platforms like Instagram and TikTok make him a desirable partner for brands looking to target younger, music-loving audiences. By aligning his strategy with consistent collaborations and platform optimization, Julien can further elevate his overall reach.
Conclusion: A Rising Star in Music and Digital Creativity
Julien Brown stands out as a dynamic musician and digital creator, leveraging TikTok and Instagram to share his passion for music. While growth opportunities exist on YouTube, Julien’s impressive engagement and consistent efforts position him as a key influencer in the music industry.
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