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Cómo encontrar influencers en LinkedIn: 6 métodos comparados (2026)

Encontrar a los influencers adecuados en LinkedIn requiere más que una barra de búsqueda. Esta guía compara seis métodos reales que las marcas utilizan para descubrir creadores B2B —desde la búsqueda manual en LinkedIn y las consultas Google X-ray hasta los flujos de trabajo de Clay, el alcance de Lemlist, una habilidad personalizada de Claude Cowork y el motor de descubrimiento diseñado específicamente de Favikon— con una comparación completa, lado a lado, de los beneficios y desventajas de cada uno.

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Who is Professor Shafi Ahmed?

Professor Shafi Ahmed is a UK-based surgeon, educator, and digital health leader known for combining medical expertise with technological innovation. He has performed live-streamed surgeries using AR and VR, founded the Digital Health Academy, and speaks globally on healthcare equity and transformation.

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Who is Roy E. Bahat?

Roy E. Bahat isn’t your typical venture capitalist. Leading Bloomberg Beta, his social media presence blends tech innovation, labor rights, and future-of-work discourse into an unmistakable voice.

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Who is Allen Taylor?

Allen Taylor is a standout figure in venture capital, known for backing high-impact entrepreneurs across emerging markets. As Managing Partner at Endeavor Catalyst, he blends global investment acumen with an authentic and consistent online presence.

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Who is Dave Farley?

Dave Farley is a leading voice in software engineering, best known for co-authoring the influential book Continuous Delivery and for his deep expertise in DevOps and system design. As the creator of the YouTube channel Modern Software Engineering, he educates developers worldwide through structured, visually guided tutorials that prioritize clarity and real-world application.

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Who is Dr. Avi Mehra?

Dr. Avi Mehra is a UK-based digital health leader and Associate Partner at IBM, recognized for his pioneering work at the intersection of healthcare, AI, and clinical safety. With experience spanning 20 countries, he brings a global perspective to innovation in health technology.

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Who is Irina Chuchkina?

Irina Chuchkina is a Fintech Marketing and Growth Executive known for combining strategic insight with direct execution. With a strong voice on LinkedIn, she champions gender equity, payment innovation, and SaaS marketing excellence.

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Who is Elizabeth Willetts?

Elizabeth Willetts is a UK-based career coach and founder of Investing in Women, a recruitment platform dedicated to helping women access flexible job opportunities. With 18 years of experience in HR and talent acquisition, she uses her platform to share practical advice on CV writing, interview prep, and LinkedIn optimization.

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Who is Ahana Banerjee?

Ahana Banerjee is a UK-based entrepreneur and the founder of Clear, a beauty tech startup using data and community to improve skincare. A Forbes 30 Under 30 honoree in Technology, she holds a physics degree from Imperial College London and stands out for bridging science with product innovation.

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Who is Maren Bannon?

Maren Bannon is not just a venture capitalist—she’s a movement leader in the world of inclusive startup investing. With over 15 years of experience in biotech and digital health, Bannon co-founded January Ventures to democratize access to capital for overlooked and underrepresented founders.

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Who is Mar Hershenson?

Mar Hershenson isn’t just a leader in venture capital—she’s a voice reshaping what leadership means in a male-dominated ecosystem. From boardrooms to online feeds, her influence is built on consistency, advocacy, and a strong presence on LinkedIn.

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Who is Tammi Thomas?

Tammi Thomas is the Chief Development & Marketing Officer at TEDCO, where she leads strategic initiatives supporting technology and life science startups across Maryland. A passionate advocate for women in leadership and a proud Navy mom, she uses her platform to champion economic empowerment and inclusive innovation.

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Who is Christopher Maguire?

Christopher Maguire is a UK-based business journalist and editor with over 30 years of experience, currently serving as Executive Editor at BusinessCloud and TechBlast. Known for his upbeat tone and commitment to highlighting positive business stories, he has hosted more than 2,000 events and built a reputation as a champion for gender equality in tech.

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Who is Jon Howell?

Jon Howell is the Founder and CEO of AviaDev Africa, a platform focused on improving air connectivity across the African continent. Based in the UK, Jon is widely recognized in the aviation sector for his work as a podcaster, conference host, and advocate for sustainable route development.

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Who is Charlie Beswick?

Charlie Beswick is a UK-based advocate for parent carers in the workplace, known for her daily LinkedIn content focused on HR inclusion and support for carers. Drawing from her own experience as a parent to a child with disabilities, she educates employers on flexible policies and workforce equity.

Who is Nick Tran?

With a distinctive voice in marketing and a portfolio that includes TikTok, Hulu, and now FARFETCH, Nick Tran stands out for turning brands into cultural movements. His digital presence mirrors the same philosophy—creative, timely, and people-centered.

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Who is Tyler Ramsbey?

Tyler Ramsbey has built a highly engaged online presence by sharing free cybersecurity resources, ethical hacking tutorials, and career guidance. With a growing audience on LinkedIn and a clear mission to “give away so much free content that I rob all of these ‘influencers’ of their business,” he stands out in the cybersecurity space for his community-first, education-heavy strategy.

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Who is Lisha Bell?

Lisha Bell is not just a name in venture capital—she’s a movement. As a fund manager at PayPal Ventures and a vocal advocate for economic justice, Lisha uses her online platforms to uplift women of color in tech, finance, and entrepreneurship.

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Who is Catherine Gray?

Catherine Gray stands at the intersection of media production and venture capital, with a distinct focus on empowering women entrepreneurs. As the founder of She Angel Investors and producer of Show Her The Money, she uses storytelling and social media as advocacy tools for gender equity in finance.

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Who is Alexander Niehenke?

Alexander Niehenke has steadily carved out a niche for himself as a venture capital voice with authority and clarity. As a Partner at Scale Venture Partners, his thought leadership focuses on vertical AI markets, fintech, and investment strategy.

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Who is Earnest Sweat?

Earnest Sweat is a venture capitalist and thought leader known for his strategic focus on early-stage investments in vertical SaaS and applied AI. Through platforms like LinkedIn and his podcast Swimming with Allocators, he offers deep insights into innovation, capital allocation, and founder dynamics.

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Who is Rob Snyder?

Rob Snyder stands out in the startup world not through flashy marketing but through actionable frameworks and hard-earned wisdom. As a B2B product-market fit expert and startup mentor, he brings clarity to the complex early stages of building scalable companies.