Influencer Partnership Brief: One Complete, Send-Ready Document for a Creator Already Chosen (Free Claude Skill)

Once a creator is actually chosen, the brief becomes the single document that decides whether production goes smoothly or turns into three rounds of "that's not what we meant." One gap in it, and you're re-explaining usage rights over email at 11pm the night before a deadline.

What it does

Influencer Partnership Brief produces one complete, ten-section document, built for the moment a creator's already picked and you need the real thing to send:

1. Campaign overview: context, the single measurable goal, why this creator's audience fits
2. Creator selection rationale: follower count, engagement vs. tier norm, audience alignment, past partnerships, exclusivity conflicts, with self-reported numbers marked as unverified
3. Deliverables table: platform, format, specs, deadline, usage rights per item, posting windows, blackout dates
4. Key messages: must-say (3 max), must-NOT-say, and the exact disclosure tag per platform and market (FTC, ASA, ARPP), never left vague
5. Creative guidelines: tone in one line, storyline starting points labeled "inspiration, not a script," format recommendations grounded in what actually performs for B2B vs. B2C content, and the cross-niche exception (full creative control, no checklist) when the creator sits outside the product's usual category
6. Approval process: stages, owner, turnaround per stage, revision rounds included in the fee
7. Commercial terms: fee, payment schedule, usage rights scope and duration, exclusivity period, with practitioner defaults built in (delivery dates always specified, usage rights priced separately from the base fee, exclusivity narrow and paid for)
8. Tracking and measurement: a KPI table where only metrics the creator can actually influence count as their commitment, never algorithmic reach
9. Dates table: every deadline from brief sent through final payment
10. Assets and contact: one named person with an expected response time, not a generic inbox

Every deliverable row gets filled or flagged, never left silently blank. Anything still unknown when the brief is generated goes bracketed into the document and lands in a closing missing-information checklist ordered by risk, legal and usage-rights gaps first, so nothing gets quietly invented to fill a gap.

This is the single-document version built for a creator already locked in; if you're still deciding who to work with and need a separate internal brief alongside the creator-facing one, that's a different skill in this set.

How to install

1. Download the ZIP.
2. In Claude, go to Settings > Customize > Skills.
3. Click the + button, then Create skill.
4. Upload the ZIP (it needs the skill folder itself at the root, not just the files inside it).
5. Toggle it on.

Next time you need to write a partnership brief, brief a specific creator, or figure out what a brief document should even include, this skill runs automatically. No need to reference it by name.

Who it's for

Anyone about to send a real brief to a creator, talent manager, or agency and wants it complete on the first try rather than the fourth. If section 2's selection rationale is running on numbers you eyeballed from a profile, Favikon's creator profiles fill that table with verified engagement, authenticity, and brand-fit scores instead, and the free contract template is the natural next step once the brief's commercial terms need to become a binding agreement.