Top 20 Beauty Influencers of 2025

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All real-time rankings of all platforms and countries are available here.

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Here's the list of the Top 20 Beauty Influencers of 2025: 

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20. Bella Dueñas

Bella Dueñas is a popular hair care influencer with over 36 million followers. Known as 'La Morra del Pelo Largo,' she shares tips for maintaining long and beautiful hair. Her Instagram account, @belladuenastips, features stories about her personal experiences, beauty tips, and much more. Bella is dedicated to providing her followers with valuable hair care advice and creating a supportive community.

Followers on social media: 29.8M

Favikon Authority Score : 9 566 pts

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19. Leah Halton

Leah Halton is a social media personality and influencer based in Docklands, Victoria. She has a significant following on various platforms, including Instagram, TikTok, and Snapchat. Leah often shares her daily life, fashion choices, and makeup routines with her followers. She has also collaborated with various brands to promote their products. Leah has a podcast called Sleepover Party, where she talks about friendship, relationships, and other topics related to young adults. She also has pets, including a cat and dogs, and frequently posts their pictures on Instagram.

Followers on social media: 18.5M

Favikon Authority Score : 9 595 pts

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18. Tabitha Swatosh

Tabitha Swatosh, also known as Tabs, is a social media influencer and content creator with a significant following on Instagram and TikTok. Her content ranges from daily life updates to fashion and beauty, and she has partnered with various brands for sponsored posts. Tabs is known for her bubbly personality and relatable content, which has earned her a loyal fan base. She also frequently interacts with her followers and responds to comments and direct messages. In addition to her influencer career, Tabs is the founder of a subscription-based coffee service.

Followers on social media: 19.3M

Favikon Authority Score :  9 599 pts

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17. Fernanda Giménez

Fernanda Giménez is an Instagram influencer, boasting a follower count of 270k. Her posts are primarily travel and lifestyle related, featuring photos and videos from her trips to places like Rome and Brazil. She also promotes various beauty products, including skincare, makeup, and hair care products, among others. Though she has not specified her profession, she is reportedly based in Miami. Her content also includes posts about her personal life, including pictures of her cat, her birthday celebrations, and her relationship with her partner.

Followers on social media: 10.5M

Favikon Authority Score : 9 626 pts

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16. Noor Stars

Noor Stars is a popular content creator and beauty influencer from the Middle East. With a strong following on social media platforms, she shares her life and passion for beauty and positivity with her audience. Known for her creative and engaging videos, Noor Stars has gained recognition as a leading YouTuber in the Middle East and North Africa. She is also a successful singer, with her songs trending in Iraq. Noor Stars is a proud Iraqi woman who represents strength, ambition, and authenticity.

Followers on social media: 48.2M

Favikon Authority Score : 9 636 pts

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15.  Jeffree Star

Jeffree Star is a self-made entrepreneur, makeup artist, singer, and fashion enthusiast. With over 16 million subscribers on YouTube, Jeffree is known for his makeup tutorials, product reviews, and vlogs. He is the CEO of Jeffree Star Cosmetics, a brand known for their colorful and innovative makeup products. Jeffree is also a Yak rancher and has released his own makeup palettes, Skin Frost palettes, and accessories. He shares his life updates, personal struggles, and mental health issues with his followers on YouTube.

Followers on social media: 42.9M

Favikon Authority Score : 9 641 pts

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14. Barbara Ramirez

Barbara Ramirez is an online beauty consultant who shares tips and recommendations for skincare and haircare products. She is known for her tutorials on how to achieve different hairstyles and for promoting various beauty brands. Barbara also occasionally shares personal updates and moments from her life as a mother. She offers discounts and giveaways to her followers, providing them with the opportunity to try out the products she recommends. With her expertise and engaging content, Barbara aims to help her audience enhance their beauty routines and feel confident in their own skin.

Followers on social media: 11.2M

Favikon Authority Score : 9 655 pts

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13. Parul Garg

Parul Garg is an Indian makeup artist, educator, and entrepreneur, known for her exceptional makeup skills and beauty brand. She offers makeup services for weddings, events, and photoshoots and also runs a makeup academy for aspiring makeup artists. Her beauty brand offers a range of makeup and skincare products, including lipsticks, eyeshadows, and face masks. Parul Garg is a former lawyer who pursued her passion for makeup and became one of India's top-rated makeup artists. She has won several awards for her work, including the Best Airbrush Makeup Artist in Delhi at the Ravishing Wedding Awards 2016.

Followers on social media: 14.5M

Favikon Authority Score : 9 671 pts

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12. James Charles

James Charles is a popular makeup artist and YouTuber known for his bold and creative makeup looks. He has a large social media following and has worked with major brands in the beauty industry. James frequently posts makeup tutorials, challenges, and vlogs on his YouTube channel, and also shares updates and behind-the-scenes glimpses of his life on social media. Despite some controversies, James remains a prominent figure in the beauty community and continues to inspire his followers with his creativity and passion for makeup.

Followers on social media: 90.3M

Favikon Authority Score : 9 680 pts

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11.  Sofia Santino

Sofia Santino is a popular social media influencer known for her fashion and beauty content. With a focus on makeup tutorials, product reviews, and styling tips, she has gained a large following on various platforms. Sofia often shares her personal experiences and recommendations, showcasing her favorite fashion trends and beauty products. Her posts are filled with vibrant photos and engaging captions, providing inspiration for her audience. She also collaborates with brands to promote their products, offering discount codes and special offers to her followers. Follow Sofia for all things fashion and beauty!

Followers on social media: 20M

Favikon Authority Score : 9 686 pts

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10. Andrea Brillantes

Andrea Brillantes is a young actress and social media personality from the Philippines. She gained popularity through her lead roles in various TV dramas and films, and has since amassed a large following on her social media accounts. In 2021, she launched her own makeup brand called Lucky Beauty, which emphasizes the use of makeup as a lucky charm. She has also collaborated with various brands, including H&M, and has appeared in several campaigns as a model. In her social media posts, she shares her daily life, fashion, beauty tips, and promotes her brand.

Followers on social media: 40.6M

Favikon Authority Score : 9 694 pts

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9. NikkieTutorials

Nikkie de Jager, popularly known as NikkieTutorials, is a Dutch makeup artist, beauty YouTuber, and social media influencer. With over 14 million subscribers on YouTube, she creates makeup tutorials, product reviews, and other beauty-related content. Nikkie has collaborated with several brands like Maybelline, Ofra Cosmetics, and Morphe. She was also named one of Forbes' 2020 30 under 30 in Europe. In 2020, she came out as transgender in a video that went viral, and she has been an advocate for the LGBTQ+ community ever since.

Followers on social media: 44.6M

Favikon Authority Score : 9 713 pts

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8. Franciny Ehlke

Franciny Ehlke is a renowned beauty influencer and content creator known for her expertise in makeup and beauty. With a strong presence on social media, she shares her passion for cosmetics and fashion, providing tips, tutorials, and reviews to her dedicated followers. As a recognized figure in the beauty industry, Franciny has collaborated with numerous brands and has been featured in publications such as Forbes Under 30. Her travels to countries like Japan and South Korea have allowed her to explore unique beauty trends and showcase them to her audience. With a focus on skincare and makeup, Franciny continues to inspire and empower her followers with her creative and innovative content.

Followers on social media: 39.3M

Favikon Authority Score : 9 749 pts

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7. Sherin Ammara

Sherin Ammara is a fashion and beauty influencer known for her stylish outfits and makeup looks. She shares her fashion inspiration and beauty tips on social media platforms such as Snapchat, Instagram, and Facebook. With a focus on natural and effortless style, Sherin provides her followers with the latest fashion trends and product recommendations. She collaborates with brands and promotes their products through sponsored posts. Sherin's content also includes lifestyle updates and glimpses into her personal life. Follow Sherin for fashion and beauty inspiration and stay updated on the latest trends.

Followers on social media: 21M

Favikon Authority Score : 9 757 pts

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6. Narins Beauty

Narins Beauty is a popular beauty influencer and YouTuber known for providing tips and advice on fashion, challenges, makeup, and general beauty tips for girls. She has a YouTube channel where she shares her content and also maintains a presence on various social media platforms such as Instagram, Snapchat, and Facebook. Narins Beauty has collaborated with brands like NYX Professional Makeup and The Body Shop. She is also the face of Max Fashion and has her own collection with them. With a strong following, Narins Beauty continues to inspire and entertain her audience with her beauty expertise.

Followers on social media: 35.3M

Favikon Authority Score : 9 768 pts

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5. Doris Jocelyn

Doris Jocelyn is a makeup enthusiast who shares her love for makeup and passion for storytelling on social media. She creates engaging content on her channel, where she combines her interests in makeup and horror stories. With a fun and creative approach, Doris aims to entertain and inspire her audience. She also shares snippets of her personal life, including her adventures with her dog Luna and her experiences with entrepreneurship. Doris values her followers and expresses gratitude for their support and belief in her. Follow Doris for brilliant entrepreneurial ideas and captivating makeup tutorials.

Followers on social media: 43.3M

Favikon Authority Score : 9 792 pts

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4. Jennifer Coppen

Jennifer Coppen is a skincare entrepreneur and influencer known for her natural skincare line, Jennskin Naturals. Her products are formulated with plant-based ingredients, BPOM certification, and are free from parabens and alcohol. With a focus on promoting healthier skin, Jennifer encourages others to care about what goes into their skincare routine. She shares stunning photos of sunsets, travel destinations, and promotes her brand on social media. Jennifer's positive and empowering messages resonate with her followers, inspiring them to embrace their natural beauty.

Followers on social media: 19.8M

Favikon Authority Score : 9 837 pts

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3. Fujianti Utami Putri

Fujianti Utami Putri, also known as Fujiiian, is a content creator and beauty enthusiast. She shares her passion for skincare, body care, and fashion on social media platforms such as Instagram and YouTube. With a focus on empowering women and showcasing her independent spirit, Fujianti provides beauty tips, outfit inspiration, and product recommendations to her followers. She collaborates with various brands for endorsements and affiliates, offering her audience a diverse range of options. Fujianti is also known for her love of motorbike rides and her interest in travel. Her content reflects her positive outlook on life and her commitment to self-care and personal growth.

Followers on social media: 51.9M

Favikon Authority Score : 9 891 pts

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2. Katrina Kaif

Katrina Kaif is an Indian actor, model, and entrepreneur who has established her own beauty brand, Kay Beauty, in 2019. Her brand promotes cruelty-free and vegan products, and has garnered significant attention since its inception. Katrina is also known for her acting career and has won several awards for her performances. She has been recognized as a mogul, boss, and co-founder, and is the first Indian actor to launch her own beauty brand. In addition to her entrepreneurial pursuits, she is also a philanthropist and has supported various causes, including education and disaster relief.

Followers on social media: 81.6M

Favikon Authority Score : 9 896 pts

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1. Kylie Jenner

Kylie Jenner is a prominent figure in the beauty industry, known for her successful cosmetics brand, Kylie Cosmetics. She shares exclusive videos, behind-the-scenes content, and beauty tutorials on her social media platforms. Additionally, Kylie often promotes her products and collaborations, such as the Kris Collection and her tinted butter balms. She also gives glimpses into her personal life, including moments with her daughter. With a massive following, Kylie has established herself as a leading influencer and businesswoman in the beauty world.

Followers on social media: 503.6M

Favikon Authority Score : 9 982 pts

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How does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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