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Demystifying Influence: How the Favikon Scores Work

Get ready to dive into the captivating world of the Favikon scoring system! We're thrilled to unveil all our little secrets and give you an exclusive peek into how Favikon rankings work.

May 29, 2024
Sarthak Ahuja

If you're eager to dive into the world of social media content creation, Favikon is your go-to destination. We offer insights into industry trends, influential leaders, rising stars, and engaging content across various platforms. Our rankings highlight top creators in each niche and across social networks, powered by Favikon scores. These scores, based on influence and overall authority, reveal who's making waves in the social media landscape. Explore further as we delve into the specifics.

Favikon provides two essential metrics for evaluating influencer performance:

A. [Social Media] Influence Score

B. Favikon Authority Score

Let's get straight into what these metrics are and how they can provide insights into an influencer's performance and impact.

A. The [Social Media] Influence Scores

Many content creators choose to juggle multiple social social at once, and some platforms just click better for them than others. That's why it's important to assess their performance on each social media individually. And that's exactly what the Favikon influence score is all about. It's a rating on a scale of 0 to 100, giving you an idea of how much impact a creator can have on that particular social media.

When put that way, it might sound a tad vague, which is why we're all about giving you the scoop and unveiling all the details about this score and everything it encompasses.

Decoding an Influencer's Impact : The main KPIs

To accurately measure the impact of a content creator on a specific social network, it is essential to consider four key aspects: popularity, presence, progression, and engagement. These elements are the defining characteristics of a genuinely 'influential' influencer. Accordingly, we have developed algorithms designed to reward creators who demonstrate superior performance across these dimensions.

Favikon Scoring Schema

But here's more! We take into account a multitude of elements, and we've put together a handy infographic that provides an overview of the scoring system.

Diving into the Significance of Distinct Influence Scores

As mentioned earlier, a content creator's influence can vary greatly across different social media platforms. Just because they have a significant impact on one platform doesn't guarantee the same level of community-building on another. It's essential for creators to strategically position themselves based on their target audience and platform dynamics.

At our core, we prioritize delivering thorough and comprehensive analyses. That's why we've developed specific influence scores tailored to the unique characteristics of each social media platform. Our rating system takes into account the evolving algorithms of each platform and considers the overall landscape to provide a nuanced and accurate evaluation.

To illustrate, let's consider a content creator who exhibits distinct influence scores across multiple social media platforms.

Take a look at Justin Welsh. He has a dominant presence on LinkedIn, ranking among the most influential personalities on the platform where he truly shines. With a perfect score of 100/100, his outstanding performance speaks for itself: nearly 500K followers, an impressive average of 41 monthly posts, remarkable engagement levels, and consistent growth.

But when it comes to other social networks, Justin's results don't match up to his LinkedIn game. There are three main reasons for this gap: First, he doesn't put in as much elbow grease on the other platforms as he does on LinkedIn. Second, his target audience vibes more with LinkedIn compared to the other platforms. And third, Twitter and Instagram are massive platforms with fierce competition. For instance, having 500K followers on LinkedIn doesn't hold the same weight as 500K followers on Twitter, given the larger number of users with thousands of followers.

B. The Authority Score by Favikon

We didn't want to confine our evaluation of content creators' influence to individual social media platforms. That's why we came up with the global authority score, which takes into account their impact across the entire digital landscape, considering all the social platforms they're active on.

Unlike the influence scores, the global authority score has is limitless. It accumulates points that reflect the creator's true impact. But how does the points accumulation actually work in practice? Well, the concept is straightforward. Each content creator earns points based on their number of followers, level of engagement, growth rate, and various other metrics on every social network where they have a presence. So, the better a creator performs on a particular social media, the more points they rack up from that account. And all the social media platforms where they are active are taken into account, ensuring a comprehensive assessment of their overall performance. It also reflects fewer chances of their content being 'designed' and 'managed' to leverage the algorithms. We value and therefore reward originality, authenticity and relevance.

In addition to the cumulative points, we also highly value various qualitative criteria that contribute to a creator's overall assessment. These criteria include maintaining an active presence across multiple networks, having a newsletter or podcast, and other important factors that demonstrate their breadth and depth of engagement. We believe in considering the holistic aspects of a creator's presence to provide a well-rounded evaluation.

This score plays a vital role in ranking content creators in various industries and niches. It helps us identify the most influential personalities in fields such as Business, Marketing, Fashion, Travel, and countless other subjects. As an example, here is a preview of are the TOP Careers Influencers on Social Media, based on their authority score :

Making Sense of the Authority Score : The 10 Influencer-Tiers

You may have wondered how to interpret this global authority score, which has no real limits. Well, as we've explained, it's a result of accumulating points tied to multiple criteria. However, we've noticed a pattern and translated it into tiers of influential personalities. Each tier comprises individuals with comparable levels of influence. Here's your essential guide to interpreting it all.

In each influencer-tier, you'll come across a mix of different profiles, each with their own level of popularity. At the top, you've got the world-famous celebrities whose influence reaches far beyond social media. Then, as you move down the tiers, you'll find profiles that are known on a smaller scale. To give you a taste of the types of content creators in each tier, here's a quick overview with some cool examples!

And that's a wrap! We hope this article has provided you with a clear understanding of our scoring systems and the key performance indicators that are crucial in assessing the impact of a content creator on social media.

How to leverage these scores for Influencer Marketing?

In the realm of B2B & B2Cinfluencer marketing, leveraging metrics like the Social Media Influence Score and the Authority Score can offer invaluable insights into potential influencers' suitability for your campaigns. Understanding a content creator's performance across various social media platforms through the Favikon score allows for precise targeting and aligning with platforms where your target audience is most active. This knowledge aids in strategic partnership decisions, ensuring maximum impact and resonance with your intended audience. Moreover, the global perspective provided by the Influence Authority Score offers a comprehensive assessment of influencers' reach and impact across the digital landscape, transcending individual platforms. By utilizing these nuanced metrics, marketers can identify and collaborate with influencers who possess the right blend of reach, engagement, and authority within their respective industries, ultimately enhancing the effectiveness of their marketing efforts and driving meaningful business outcomes.

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Favikon scoring is generated using publicly available data and is subject to algorithmic processing. While we strive for accuracy, it's important to note that these scores are estimates and may not reflect exact figures. Variances in data sources, updates, and algorithmic calculations can lead to differences between the Favikon score and actual metrics.

Creators and influencers should interpret Favikon scores as indicative rather than definitive measures of influence. Factors beyond our control may influence the accuracy of these scores, and therefore, they should be regarded with a level of caution.

Should you have any concerns, discrepancies, or discontentment regarding your profile as a creator or influencer on Favikon, please do not hesitate to reach out to our support team. We value your feedback and are committed to addressing any issues promptly. You can contact us at admin@favikon.com with your inquiries or concerns. Your satisfaction and confidence in our platform are of utmost importance to us.

About the author

Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.