Who is Brett Adcock?

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Brett Adcock: Building the future with humanoid robots

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Brett Adcock is redefining what’s possible in robotics. As the founder of Figure, he’s at the center of a movement that brings humanoid robots from labs into everyday life. His posts are equal parts groundbreaking announcements and behind-the-scenes looks at machines learning to fold laundry or load the dishwasher. With his mix of authority and openness, Brett has become one of the most followed voices in deeptech.

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1. Who he is

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Brett Adcock is a serial founder with a track record of building in frontier industries. Before launching Figure, he founded Archer Aviation and Vettery, proving his ability to scale bold ideas into billion-dollar companies. Today, he leads Figure with a mission to develop general-purpose humanoid robots that can work safely alongside humans. His posts highlight major funding rounds, product milestones, and engineering breakthroughs, positioning him as both visionary and hands-on leader. By blending technical expertise with entrepreneurial success, Brett stands out as a pioneer in robotics and AI.

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2. A network of heavyweights

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Brett’s network features some of the most influential figures and companies in deeptech. From industry partners like Engineered Arts to robotics-focused media outlets such as Chartik and Tech newsletters, his reach connects him to engineers, investors, and thought leaders driving the robotics revolution. Appearances alongside figures like Jensen Huang of NVIDIA underscore his credibility at the intersection of AI and hardware. This network reinforces his role as a trusted builder in the U.S. tech ecosystem.

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3. Why people listen

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People tune in to Brett because his content is both futuristic and grounded. He doesn’t just post glossy announcements. He shows robots in action, sometimes clumsy, sometimes flawless, and always progressing. His communication style is direct, often humorous, and filled with visuals that make technical milestones easy to grasp. Followers see him as an insider offering unfiltered access to how humanoid robots evolve in real time.

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4. Authenticity that resonates

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With an Favikon Authenticity Score of 97.5/100, Brett’s content strikes the right balance between authority and relatability. His audience isn’t made up of passive followers but engaged professionals asking tough technical questions and offering feedback. He leans into humor when sharing lighter moments, like Apple autocorrecting his name, while maintaining credibility when announcing billion-dollar funding rounds. That combination keeps his content human, even when the subject is robots.

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5. Numbers that back it up

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Brett’s audience has grown rapidly from 104K to 140K followers in just three months, with steady gains of 400–600 per day. He ranks #51 on LinkedIn in the U.S. and sits in the top 1% in Robotics & Deeptech worldwide. His posts reach millions, with some updates surpassing 2.8M views on X and thousands of comments across platforms. Engagement quality is high, with meaningful technical discussions driving much of the conversation.

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6. Collaborations that matter

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Brett’s influence is amplified through partnerships with leading companies and figures in robotics. His collaborations with NVIDIA, Engineered Arts, and other AI hardware leaders show that Figure is deeply connected to the global robotics ecosystem. Media features and coverage of Figure’s funding milestones have placed him at the center of the conversation around AI and humanoid robotics.

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7. Why brands should partner with him

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Working with Brett means tapping into one of the most dynamic voices in robotics and AI. His content reaches engineers, investors, and tech enthusiasts who shape the future of automation. Possible collaborations include:

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• Thought leadership campaigns on AI and robotics innovation
• Speaking opportunities at global tech and deeptech events
• Co-created content showcasing robotics applications
• Validation campaigns for technologies intersecting with hardware, AI, or manufacturing

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8. What causes he defends

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Brett openly advocates for conservative values, which sets him apart in the tech landscape. While his content focuses heavily on robotics and entrepreneurship, his public stance signals a willingness to share personal convictions alongside professional milestones. This perspective adds another layer to his authenticity and fuels debate among his audience.

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9. Why he's relevant in 2025

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The year 2025 is pivotal for robotics, with humanoid development moving from prototypes to real-world applications. Brett is one of the few voices leading this transition while showing tangible progress. In an industry often clouded by hype, his posts provide proof points, from robots walking on sidewalks to machines folding laundry, making him indispensable in the broader AI and automation conversation.

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Conclusion: Driving the era of humanoids

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Brett Adcock isn’t just building robots; he’s building trust in a future where humans and machines work side by side. His ability to combine technical depth, entrepreneurial success, and authentic storytelling makes him a rare kind of leader. As robotics takes center stage in 2025, Brett’s voice and vision will continue to shape how society understands and embraces this technology.

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