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Who is Danny Donachie?
Danny Donachie has established a unique digital footprint rooted in leadership, self-awareness, and emotional wellbeing in elite sports. His social media activity emphasizes the importance of connection, reflection, and compassion in high-performance coaching environments.



Sarthak Ahuja est un passionné de marketing qui contribue actuellement aux stratégies de marketing numérique de Favikon. Ancien élève de l'ESCP Paris avec plus de 2 ans d'expérience professionnelle, il a occupé plusieurs postes marketing dans différents secteurs. Les travaux de Sarthak ont été publiés dans des revues et des sites Web. Il aime lire et écrire sur des sujets concernant la durabilité, les affaires et le marketing. Vous pouvez le retrouver sur LinkedIn et Instagram.
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Danny Donachie: Redefining Performance Coaching Through Emotional Leadership in Elite Sport
Danny Donachie is a performance coach based in the UK, known for his work with elite football clubs including Everton, Aston Villa, and Burnley. He is the founder of Embodyism, a coaching practice that integrates emotional intelligence with leadership development. His work focuses on helping athletes and coaches build deeper awareness, self-connection, and emotional resilience. Unlike traditional coaching methods, his approach centers on the human experience behind high performance.
His background includes years inside professional football environments, where he has supported both players and staff in managing stress, identity, and emotional challenges. Danny regularly works with leadership teams on how to bring compassion and presence into high-pressure roles. His methods include reflective practices, mindfulness, and practical tools for staying grounded. These tools are designed to help individuals perform without disconnecting from themselves or others.

Danny’s influence extends through his coaching program, Embodyism, and into his social media platforms, where he shares short reflections on coaching presence and personal growth. He avoids trends and instead uses his content to pose questions and offer insights drawn from real-life coaching experiences. His work has been recognized by major sports figures and organizations, including Adidas and Coerver Coaching. He also collaborates with thought leaders in wellness, mindfulness, and team dynamics.
What sets Danny apart is his direct communication style and consistent focus on emotional wellbeing in elite sport. He does not use performance metrics or tactical content; his expertise lies in supporting leaders to develop inner clarity and connection. His goal is to redefine success in sport by helping individuals become more grounded, present, and emotionally aware. Through his coaching, writing, and partnerships, Danny promotes a more sustainable and human-centered approach to leadership.
An Influencer Active on Social Media

Danny Donachie is active on LinkedIn (30.9K followers), X (8.7K followers), and Instagram (3.7K followers), with LinkedIn being his main platform by both reach and engagement.
Danny's Social Media Strategy Analysis
LinkedIn: Danny Donachie’s Anchor for Leadership and Coaching Insights

Danny Donachie’s LinkedIn presence is focused on performance, inner awareness, and emotional insight drawn from his work in elite sport. He posts three times a week, often at 2 AM EST, and uses each post to deliver short, reflective messages rooted in real coaching experiences. His writing avoids promotion and instead highlights human stories—lessons from athletes, reflections on pressure, and moments of vulnerability in leadership. These posts are carefully structured, usually in concise, clean paragraphs with one clear message.
He often shares personal memories connected to football, as seen in a recent post with Everton legend Peter Beardsley, where he used a childhood experience to highlight the value of intuition. Posts like this combine storytelling with subtle coaching themes, allowing him to connect with both sports professionals and emotionally aware leaders. His average of 282 engagements per post and 35.5K views confirm that his insights resonate beyond surface-level inspiration. He uses no images of drills or tactics, reinforcing his focus on emotional performance.

Danny ranks in the top 1% of UK LinkedIn creators, holding spot #181 nationally. His influence is rooted in tone and intention—his posts are calm, thoughtful, and often framed as open questions to the reader. He doesn’t rely on hashtags, trends, or mass engagement tactics. Instead, his posts invite stillness and reflection, fitting his identity as a coach concerned with the emotional challenges behind the public-facing roles in sport.
His LinkedIn feed also serves as an extension of his Embodyism philosophy, showcasing his belief in presence, compassion, and self-inquiry as leadership tools. Whether discussing stress, failure, or change, Danny always returns to the internal process behind performance. His audience includes coaches, players, and sports psychologists—many of whom follow him for content that balances credibility with emotional honesty.
- Username: @dannydonachie
- Influence Score: 92.3/100
- Followers: 30.9K
- Activity: 14 posts/month
- Engagement Rate: 0.91%
- Growth: +0.65%
- Average Engagement: 282
- Posting Habits: 3 times a week at 2 AM EST
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X (Twitter): A Minimal But High-Impact Channel for Personal Reflections

Danny Donachie uses X less frequently but with clear purpose. With just one tweet a week, he posts simple reflections—often a single paragraph or quote that captures an emotional insight about sport, leadership, or self-awareness. His tone mirrors his LinkedIn presence: calm, introspective, and free of marketing language. He does not engage in trending sports debates or repost highlight clips; instead, he writes directly to his niche audience.
Despite low activity, his engagement rate is high at 5.82%, averaging 506 interactions per tweet. His last post was 12 days ago, but the consistent emotional clarity in his past content continues to draw interaction. A key difference on this platform is that he writes in shorter bursts, but the depth remains—the posts invite readers to slow down rather than scroll past. He avoids hashtags and visuals, focusing purely on writing.

Most of his audience here comes from sports leadership, performance coaches, and mindfulness communities. While some posts link back to LinkedIn, most are written directly for Twitter, often summarizing coaching principles or experiences in just a few lines. One example includes posts about managing ego in leadership, or how stillness improves decision-making. The content is simple, but crafted to leave an impression.
Danny’s Twitter strategy is built on quality over quantity. He uses the platform to maintain presence but avoids the noise that characterizes most sports profiles. This makes his feed a trusted space for those seeking grounded insights on how emotional presence and awareness translate into better performance and leadership.
- Username: @donachie_dan
- Influence Score: 81.4/100
- Followers: 8.7K
- Activity: 1 tweet/week
- Engagement Rate: 5.82%
- Growth: +0.35%
- Average Engagement: 506
- Posting Habits: Once a week at 12 PM EST
Instagram: Visual Touchpoints for Mindful Coaching

Danny’s Instagram account (@embodyism) functions as a visual expression of his coaching method. He posts twice a week around 2 PM EST, typically using soft-colored backgrounds, short quotes, and subtle visuals. His feed is not built for entertainment—it is designed for calm consumption, offering users a moment of reflection. With 3.7K followers and a 3.7% engagement rate, his content connects with a small but deeply aligned audience.
He avoids personal photos or lifestyle content, instead focusing on key messages from Embodyism. Many posts are single-slide reflections or carousel quotes that explore topics like inner clarity, pressure, presence, and the emotional impact of leadership. His captions are minimal and the design is consistent, making the content easily recognizable. This gives the feed a sense of rhythm and continuity that matches his coaching identity.

With an average of 139 engagements and 4K views per post, Instagram gives Danny space to reinforce ideas he explores more deeply on LinkedIn. He does not use Instagram Stories, reels, or audio—his focus remains on written reflection paired with minimal visuals. The platform serves as a quiet companion to his more dialogue-driven channels.
Instagram helps Danny reach coaches and leaders who value calm, visual clarity, and emotional alignment. It is not used for lead generation or sales but instead acts as a gentle, always-on presence for his message. The consistency and care in presentation make it an effective support tool for those already engaged in his coaching work or philosophy.
- Username: @embodyism
- Influence Score: 63.2/100
- Followers: 3.7K
- Activity: 7 posts/month
- Engagement Rate: 3.7%
- Growth: +2.19%
- Average Engagement: 139
- Posting Habits: Twice a week at 2 PM EST
Danny Donachie's Social Media Influence Summary

Danny Donachie holds a global Favikon Influence Score of 4 (7,535 points), ranking in the Top 1% of LinkedIn creators in the UK (#181) and Top 1% worldwide (#2445). He also ranks #61 in Productivity & Personal Growth UK, and Top 9% globally in the same category (#2708). His strong LinkedIn rankings reflect how well his content performs among coaches and professionals looking to rethink leadership from the inside out.
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Content Strategy: Consistent, Reflective, and Emotionally Focused
Danny’s content is focused entirely on emotional leadership, coaching presence, and internal growth. He doesn’t post for entertainment or attention—his writing and visuals are simple, intentional, and connected to the core values of his work. He rarely uses video or audio; instead, his platforms function as a written journal of coaching ideas that apply to both personal and professional contexts.
Reachability and Partnerships

Danny Donachie is highly reachable for partnerships focused on performance coaching, emotional wellbeing, and leadership development in elite sports. He has previously tagged and collaborated with brands like Adidas and Coerver Coaching, showing alignment with organizations invested in athlete support and growth. His estimated sponsored post rate ranges from $500 to $1K, suitable for education-focused partnerships and coaching-related initiatives. His collaborations are most effective in formats such as workshops, podcast-style content, or sponsored reflections tied to athlete wellbeing.

His content is marked “very safe,” “cheerful,” and “minimal” in political tone, making him a fit for brands that require trusted and calm messaging in sensitive environments. Danny does not engage in direct promotion or product placement—instead, he integrates brand relevance through authentic storytelling and leadership content. His audience includes high-performance coaches, current and former players, and wellbeing practitioners in sport. This niche focus ensures that partnerships are seen by professionals actively involved in team development and leadership transformation.
Conclusion: Danny Donachie’s Influence Through Compassionate Coaching
Danny Donachie brings something rare to the sports and coaching space: a clear focus on emotional leadership and the human side of performance. His content is steady, thoughtful, and grounded in years of experience working inside elite football environments. Through his writing and coaching philosophy, he challenges conventional ideas of success and invites athletes and leaders to grow from within. His audience may be focused, but his impact is deep—especially among those who lead under pressure and want to lead differently.
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