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Eli Monsiváis: Pioneering Fashion and LGBTQIA+ Representation through Creative Content

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Eli Monsiváis is a Mexican fashion designer and artistic makeup artist with a distinct focus on upcycled materials and theatrical costume work. She began her creative journey in Mexico City, where her interest in makeup and style evolved into full-scale fashion experimentation. Her early content featured DIY transformations that later became signature elements of her visual identity. Eli’s designs often highlight queer culture and fantasy-inspired fashion.

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She currently boasts over 2.6M TikTok followers, where her expressive content blends drag-inspired makeup, fashion tutorials, and emotional storytelling. Eli has gained visibility by sharing candid updates on her creative process and family life, often including her sister, Angélica Monsiváis. Her videos regularly feature time-lapse sequences of costume creation, captivating fans with behind-the-scenes insights. She is praised for maintaining authenticity across all visual narratives.

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Eli collaborates frequently with fashion-forward and inclusive brands, such as SHEGLAM, SHEIN, and Dossier Perfume. Her partnerships consistently reflect her aesthetic of affordable glam and LGBTQIA+ representation, with brand tags present in more than 12 posts across both major platforms. These collaborations amplify her appeal to niche markets looking for creators with bold, personal style. She prefers long-term engagements that allow creative freedom.

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Beyond her visuals, Eli uses her platform to promote LGBTQIA+ advocacy, often incorporating symbolic references in makeup and styling. She has an 80% relevance score tied to queer causes on Favikon, signaling deep alignment with identity-based content. Her community values her openness in discussing life as a queer Latina creator navigating both fashion and digital spaces. Eli stands as a figure of empowerment in the Spanish-speaking creator ecosystem.

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An Influencer Active on Social Media

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Eli Monsiváis ranks in the Top 2% on TikTok Mexico and Top 1% globally in fashion-related content, with a strong emphasis on LGBTQIA+ advocacy and creative expression.

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Eli’s Social Media Strategy Analysis

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TikTok: Bold Fashion Narratives with High Engagement

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Eli’s TikTok serves as her primary content platform, with a community of 2.6M followers built around artistic makeup, costume transformations, and LGBTQIA+ representation. She maintains a high posting frequency of 3.9 videos per week, uploading consistently around 9 PM EST, which keeps her audience actively engaged. Her content often features DIY fashion transitions and stitched challenges that emphasize visual skill. This consistency supports strong algorithmic performance and audience loyalty.

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Her engagement rate is 4.87%, with an average of 126.5K engagements and 722K views per video—showing sustained interest in her visual storytelling. Many of her top-performing videos include rapid transformations from bare face to full character, often referencing pop culture or queer iconography. These techniques highlight her dual talent as both a designer and a performer. Audience comments frequently request tutorials or express admiration for her detailed costume builds.

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Eli’s brand partnerships on TikTok include SHEGLAM, SHEIN, and other fashion-forward brands that align with her low-budget glamour ethos. She tags brands across multiple videos, especially during themed looks and collaborations, increasing her appeal to style-centric sponsors. Her content is consistently safe and cheerful, allowing her to maintain commercial viability while pushing creative boundaries. She is especially sought after for fashion and beauty campaigns targeting younger Latinx viewers.

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She ranks #567 on TikTok Mexico and #9926 globally, positioning her within the Top 2% and Top 1%, respectively. Her visibility among Mexican creators in fashion and makeup remains strong despite her growth rate stabilizing at 0% over the past 30 days. These rankings indicate long-term relevance rather than temporary virality. Her TikTok remains the core of her digital identity and brand influence.

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• ‍Username: @elimonsivaisg‍
• Influence Score: 90.4/100
• Followers: 2.6M
• Activity: 3.9 videos/week
• Engagement Rate: 4.87%
• Growth (30 days): 0%
• Average Engagement: 126.5K
• Posting Habits: Every day at 9 PM EST

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Instagram: Visual Depth and Audience Loyalty

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Eli’s Instagram account, with 735.4K followers, functions as a portfolio for her more polished visual work and collaborations. Her posting frequency is lower at 4 posts per month, and her activity is scheduled for 4 PM EST, often involving carousel posts and detailed captions. The platform complements her TikTok by offering a place for refined aesthetics and longer-form brand storytelling. Posts here often feature product shots, makeup closeups, and fashion breakdowns.

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Despite the lower volume, she holds a 5.47% engagement rate, with 40.2K average engagements and surprisingly high average views of 1.2M. This suggests that each post is carefully crafted for impact, often leading to high retention and resharing. Her audience responds well to behind-the-scenes content and family involvement, especially in campaign rollouts or LGBTQIA+ milestones. Even with minimal recent growth at -0.11%, engagement remains strong.

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Her Instagram brand work includes sponsored posts with SHEIN Mexico, Dossier Perfume, and Bubbaloo México. These partnerships are typically showcased through stylized flat-lays, costume reveals, or coordinated story takeovers. Eli frequently uses IG Stories to maintain contact with followers between main feed posts, sharing Q&As and tagging brand partners. She also occasionally teases upcoming TikTok projects, bridging both audiences.

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She is ranked within the Top 1% globally and Top 1% in Outfits & Styling in Mexico, with position #27 nationally and #263 worldwide. This ranking highlights her authority within the fashion niche, even with moderate post frequency. Instagram plays a secondary but essential role in securing sponsorships and reinforcing her fashion credibility. While not her most active channel, it remains key to her personal brand ecosystem.

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• ‍Username: @eli.monsivaisg‍
• Influence Score: 82.6/100
• Followers: 735.4K
• Activity: 4 posts/month
• Engagement Rate: 5.47%
• Growth (30 days): -0.11%
• Average Engagement: 40.2K
• Posting Habits: Once a week at 4 PM EST

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Eli Monsiváis’ Social Media Influence Summary

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Eli holds a Favikon Influence Score of 9,141 points, placing her in the Top 2% of creators in Mexico and Top 1% worldwide for outfits and styling content. On TikTok, she ranks #567 in Mexico and #9926 globally, while in fashion content she ranks #27 in Mexico and #263 globally. These rankings confirm her elite performance in fashion niches and sustained relevance within the LGBTQIA+ digital community. Her influence score reflects strong performance across both reach and engagement, especially in Spanish-speaking regions.

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Learn more about the Favikon Methodology here

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Content Strategy: Creative Tutorials and Queer Visibility

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Eli’s content stands out due to its focus on artistic costume creation, upcycling, and bold makeup aesthetics. Her tutorials often double as advocacy, merging fashion with messages of empowerment and identity celebration. Her tone remains accessible, often blending humor, family references, and cultural pride. She frequently reuses trending sounds while staying true to her unique style, making her content both algorithm-friendly and creatively distinct. A significant part of her strategy involves audience interaction through comments and shout-outs, further solidifying her connection with followers. She maintains high brand safety and positivity, making her attractive for long-term partnerships. Content is non-political, with a high relevance to beauty and youth fashion markets.

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Reachability and Partnerships

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Eli Monsiváis maintains strong reachability through her daily TikTok activity and high-performing Instagram Stories. She publishes around 3.9 videos per week on TikTok, consistently posting at 9 PM EST, which aligns with audience peak hours in Mexico and Latin America. Her direct interaction in comments and regular use of duets or stitches enhances her two-way communication. Brands can expect timely responses and visible integration within sponsored posts.

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On Instagram, Eli’s reachability is concentrated in her weekly feed posts and frequent Story updates. She shares Q&As, makeup previews, and brand tags through IG Stories, often driving traffic to her main feed or external links. Despite a posting frequency of only 4 posts per month, she reaches up to 1.2M views per post, indicating deep content penetration. Her communication style is personable and consistent, making her a reliable partner for active campaigns.

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Conclusion: A Leading Voice in Fashion with Inclusive Influence

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Eli Monsiváis is a high-ranking creator with a defined niche in fashion creativity and LGBTQIA+ advocacy. Her success lies in her ability to merge visual storytelling with inclusive messaging, appealing to both Gen Z viewers and conscious brands. With an active audience, strong metrics, and strategic collaborations, Eli is well-positioned to continue growing as a top creator in the fashion and makeup content space.

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