Who is Helena Coelho?

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Helena Coelho: Blending Beauty, Lifestyle, and Motherhood with Authenticity

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Helena Coelho is a leading beauty and lifestyle content creator from Lisbon, Portugal, known for her engaging and dynamic social media presence. She started her journey by sharing beauty tips and makeup tutorials, quickly gaining recognition for her expertise and relatable content. Over time, she expanded her niche to include fashion and lifestyle, creating a well-rounded digital identity that appeals to a diverse audience. Her ability to blend professional beauty knowledge with a personal touch has made her a trusted figure in the industry.

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Beyond beauty, Helena incorporates motherhood into her content, sharing candid moments from her daily life with her children. She provides insights into parenting while maintaining her signature style, making her platform a space where both beauty enthusiasts and parents feel connected. Her openness about balancing motherhood and work resonates deeply with her audience, fostering a strong sense of community. This personal approach has contributed significantly to her growing influence and loyal following.

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Her social media channels serve as a hub for inspiration, featuring makeup tutorials, skincare routines, and stylish outfit ideas. Helena frequently collaborates with top brands like L’Oréal, Dyson, and Stradivarius, showcasing products in an authentic and engaging way. Her collaborations extend beyond just sponsorships, as she ensures that her recommendations align with her personal style and expertise. This transparency has built trust among her followers, making her an effective voice in the beauty and fashion space.

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Helena’s influence extends beyond social media, as she actively engages with her audience through interactive content, Q&A sessions, and lifestyle vlogs. She maintains a cheerful and uplifting tone, making her platforms a source of positivity and motivation. Her ability to adapt and evolve with digital trends keeps her content fresh and relevant. With a strong brand presence, an engaged audience, and a passion for beauty and lifestyle, Helena Coelho continues to be a leading figure in the Portuguese influencer space.

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An Influencer Active on Social Media

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Helena’s social media footprint is impressive, with an active presence on Instagram, TikTok, and YouTube. Her ability to maintain consistent engagement and high-quality content has solidified her as a key influencer in Portugal’s beauty and lifestyle niche. With over 769.5K Instagram followers and 350.2K TikTok followers, she continues to grow her reach while maintaining a strong connection with her audience.

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Helena's Social Media Strategy Analysis

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Instagram: The Heart of Helena’s Influence

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Helena Coelho’s Instagram is her most powerful platform, with 769.5K followers engaging with her daily beauty, fashion, and lifestyle content. She maintains a visually cohesive feed, blending makeup tutorials, outfit inspirations, and personal family moments. Her content often includes interactive elements like Q&A sessions, polls, and behind-the-scenes clips to keep her audience engaged. Through this approach, she has built a highly loyal following that trusts her recommendations and insights.

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Brand collaborations play a significant role in her Instagram strategy, as she frequently partners with top beauty and fashion brands like L’Oréal and Stradivarius. She ensures these partnerships feel organic by integrating products naturally into her content, rather than making them appear overly promotional. This authenticity enhances her credibility, making her recommendations more effective. Helena’s ability to seamlessly incorporate sponsored content into her regular posts helps maintain high engagement levels.

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Her posting schedule is consistent, with daily uploads at 2 PM EST, ensuring a steady flow of fresh content for her followers. She shares a mix of curated posts and Instagram Stories, offering both polished visuals and spontaneous updates. Her engagement rate of 1.2% reflects an active audience that interacts with her posts, liking, commenting, and sharing her content regularly. The balance between high-quality visuals and real-life moments makes her Instagram both aspirational and relatable.

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Growth on Instagram remains steady, with a +0.15% increase in the last 30 days, adding 1.1K new followers. While this growth isn’t exponential, it shows the consistency of her influence and her ability to retain followers over time. By continuously engaging with her audience and adapting to trends, Helena ensures her Instagram remains her strongest digital asset. Her strategy focuses on maintaining relevance, deepening audience connections, and sustaining long-term partnerships with leading brands.

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• Username: @helenacoelhooo
• Influence Score: 88.3/100
• Followers: 769.5K
• Activity: 12 posts per month
• Engagement Rate: 1.2%
• Growth (30 days): +0.15% (+1.1K followers)
• Average Engagement: 9.2K
• Posting Habits: Daily at 2 PM EST

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TikTok: Engaging with Short-Form Video Content

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Helena Coelho has built an impressive presence on TikTok, with 350.2K followers actively engaging with her short-form beauty and lifestyle content. TikTok allows her to showcase a more unfiltered, playful side of her personality, making her content feel more relatable. Her videos often include quick beauty hacks, fashion styling tips, and fun moments from her daily life. This casual, spontaneous style resonates well with the TikTok audience, keeping her content fresh and engaging.

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One of the key strengths of Helena’s TikTok strategy is her high engagement rate of 3.1%, which translates to 10.9K average interactions per post. This level of interaction is significantly higher than on Instagram, showing that her TikTok audience is highly active. She leverages trending sounds, challenges, and viral formats to ensure her content remains relevant. By participating in TikTok trends, she maximizes her reach and visibility on the platform.

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Her posting frequency on TikTok is much higher than on other platforms, averaging 18.2 posts per month, with content uploaded three times a day at 2 PM EST. This frequency aligns with TikTok’s algorithm, which rewards consistent creators with increased visibility. The +5.41% growth rate in the last 30 days, adding 18K new followers, indicates that her strategy is highly effective. Regular posting, combined with an engaging and relatable content style, ensures continuous growth.

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TikTok has become a crucial part of Helena’s social media ecosystem, allowing her to reach a younger demographic and experiment with new content formats. Unlike Instagram, where visuals are highly curated, TikTok provides a space for raw, behind-the-scenes moments. This versatility helps her maintain a dynamic and engaging presence across multiple platforms. As TikTok continues to dominate social media trends, Helena is well-positioned to expand her influence further.

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• Username: @helenacoelhooo
• Influence Score: 89.1/100
• Followers: 350.2K
• Activity: 18.2 posts per month
• Engagement Rate: 3.1%
• Growth (30 days): +5.41% (+18K followers)
• Average Engagement: 10.9K
• Posting Habits: 3 times a day at 2 PM EST

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YouTube: An Inactive Channel

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Despite having 227K subscribers, Helena Coelho’s YouTube channel has been inactive for the past two years. This platform previously served as a space for in-depth beauty tutorials, product reviews, and vlogs. Given her expertise in beauty and lifestyle, YouTube had the potential to be a strong extension of her brand. However, with no new content, her engagement rate has dropped to 0%, and her follower growth has stagnated.

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One of the key reasons behind her YouTube inactivity may be the shift in content consumption trends. Short-form video content on TikTok and Instagram Reels has taken precedence, offering quicker engagement compared to long-form YouTube videos. Additionally, maintaining a YouTube channel requires more time and effort in production and editing. While her other platforms have thrived with shorter, more spontaneous content, YouTube demands a different strategy.

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• Username: @HelenaCoelhooo
• Influence Score: 19.5/100
• Followers: 227K
• Activity: No posts in two years
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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‍TikTok Profile Analyzer‍Instagram Profile Analyzer‍YouTube Channel Analyzer ‍Brand Deals for Influencers

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Helena Coelho's Social Media Influence Summary

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Helena has positioned herself as a top influencer in the Portuguese beauty and lifestyle niche. Her Favikon influence score of 8,753 points places her at #1 in Beauty - Portugal and within the top 2% of beauty bloggers worldwide. Her TikTok ranking in Portugal is #16, and her worldwide TikTok ranking stands at #22,463.

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Learn more about the Favikon Methodology here

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Content Strategy: Balancing Beauty, Fashion, and Motherhood

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Helena Coelho’s content strategy blends beauty expertise, fashion inspiration, and personal storytelling. She shares makeup tutorials with product recommendations, fashion content featuring outfit inspirations and collaborations, and motherhood insights, offering glimpses into her life as a parent. Her brand partnerships with beauty and fashion companies further enhance her credibility. By seamlessly integrating personal moments with beauty and style content, she remains relatable to her audience. Her cheerful, positive approach keeps her content uplifting and engaging, making her a trusted voice in the industry.

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Reachability & Partnerships

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Helena Coelho is a highly accessible influencer for brands looking to tap into the beauty, fashion, and lifestyle markets in Portugal. With a strong presence on Instagram and TikTok, she offers a direct connection to an engaged audience that values authenticity. Her ability to seamlessly integrate sponsored content into her daily posts makes her an ideal collaborator for brands seeking organic promotion. Whether through makeup tutorials, fashion try-ons, or personal storytelling, Helena ensures that brand messaging aligns with her content style.

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She has already established partnerships with major brands like L’Oréal, Dyson, Huawei Mobile PT, Stradivarius, and STRELITZIA, showcasing her credibility in the industry. These collaborations highlight her ability to work with both global and local companies, amplifying their reach within the Portuguese market. She frequently tags brands in her posts, increasing visibility and engagement for sponsored content. Her positive and professional approach makes her a desirable partner for long-term brand relationships.

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One of Helena’s key strengths is her high engagement rate on TikTok and Instagram, ensuring that brands get significant interaction on sponsored posts. Unlike influencers who simply post advertisements, she takes the time to create meaningful and interactive content that resonates with her audience. Whether it’s a makeup transformation featuring a new beauty product or a casual vlog showcasing a brand collaboration, she maintains an authentic voice. This balance between promotion and storytelling keeps her followers engaged and receptive to brand messages.

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For brands looking to work with her, Helena’s consistent content creation and audience trust make her a valuable partner. She is particularly effective in launching new products, increasing brand awareness, and driving direct engagement. Given her steady growth and strong follower loyalty, collaborations with Helena are likely to yield long-term brand recognition. With a reputation for professionalism and authenticity, she remains one of the top choices for beauty and lifestyle partnerships in Portugal.

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Conclusion: A Leading Beauty & Lifestyle Influencer in Portugal

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Helena Coelho has successfully built a strong personal brand that merges beauty expertise with lifestyle content. Her dominance on Instagram and TikTok highlights her relevance in the industry, while her inactive YouTube presence suggests untapped potential. With a strong engagement rate, consistent content creation, and valuable brand partnerships, Helena remains one of the top beauty influencers in Portugal. Brands seeking collaborations in beauty, fashion, and lifestyle will find her audience highly engaged and receptive.

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