Who is Valeria Madrigal?

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Valeria Madrigal: Spreading Vibrance, Beauty & Humor from Guadalajara to the World

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Valeria Madrigal is a vibrant content creator from Guadalajara, Mexico, who has captivated audiences with her authentic charm, wit, and effortless beauty. Her rise to social media fame is rooted in her ability to create content that feels both fun and familiar. Through dance, humor, and fashion-forward looks, she brings her personality to life on screen. Her videos reflect the voice of a generation navigating identity, trends, and self-expression.

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Known primarily for her viral TikTok presence, Valeria effortlessly blends relatable comedy with sharp styling and trending sounds. Her content often pokes fun at everyday experiences, making her highly relatable to her Gen Z and Millennial audience. Whether it's reenacting awkward social moments or participating in challenges, she always delivers with charisma. This versatility has earned her a loyal following across multiple platforms.

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On Instagram, Valeria leans into visual storytelling—offering curated posts that showcase her beauty, fashion sense, and lifestyle. Her feed features everything from candid mirror selfies to brand collabs with fashion giants like SHEGLAM and SHEIN. She strikes the perfect balance between glam and down-to-earth, appealing to both fans and brands alike. Each post is infused with the same lighthearted vibe that defines her online presence.

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Beyond aesthetics and entertainment, Valeria connects with her audience on a deeper level by keeping things real. Her captions, expressions, and daily moments reflect someone who doesn’t take herself too seriously. This authenticity, coupled with her comedic rhythm and stylish flair, has made her one of the most refreshing influencers in the Latin American digital space. She's not just a content creator—she’s a storyteller for her generation.

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An Influencer Active on Social Media

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Valeria’s social media presence is defined by her high-performing TikTok account and complementary Instagram growth, where she blends lifestyle, beauty, and humor for a wide Gen Z and young Millennial audience.

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Valeria Madrigal's Social Media Strategy Analysis

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TikTok: Valeria’s Powerhouse Platform for Humor and Relatability

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TikTok is Valeria Madrigal’s strongest platform, where she boasts an impressive 9.7M followers and an influence score of 91.8/100. Her content focuses on humor, dance trends, and personality-driven skits that blend visual appeal with quick wit. These videos capture her authenticity, allowing her to connect with a youthful, predominantly Gen Z audience. It’s this balance of charm and relatability that keeps users coming back for more.

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Valeria's video frequency is one of the most impressive on the platform—averaging nearly 12 videos per week. This consistent activity fuels her visibility in the algorithm and builds a steady rapport with her fans. Her content rhythm keeps pace with TikTok trends while maintaining her own voice and comedic tone. Each upload delivers bite-sized entertainment that fits effortlessly into the scroll culture.

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Her engagement rate of 1.37%, combined with an average of 133.2K engagements per post and 842.1K views, indicates that her content isn’t just widely seen—it’s actively enjoyed. Even without noticeable follower growth this month (0%), her loyal audience ensures that every post gains significant traction. Her most viral videos rack up millions of views, reaffirming her magnetic presence on the app.

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Valeria’s TikTok is also a space where she integrates branded content subtly and effectively. Sponsored videos align with her energetic tone, making promotions feel like a natural extension of her typical humor and lifestyle moments. Collaborations with brands like SHEGLAM and SHEIN are woven seamlessly into her creative flow. This makes her a top pick for beauty, fashion, and Gen Z–focused campaigns.

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• Username: @valemadrigal.1
• Influence Score: 91.8 / 100
• Followers: 9.7M
• Activity: 11.8 videos/week
• Engagement Rate: 1.37%
• Growth (30 days): 0%
• Average Engagement: 133.2K
• Posting Habits: Twice a day at 10 PM EST

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Instagram: Aesthetic Storytelling Meets Brand Collaborations

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While TikTok is Valeria’s primary platform, her Instagram presence (714.5K followers) plays a vital role in her personal brand. Here, she leans into beauty, fashion, and lifestyle imagery—showcasing outfits, beach getaways, and personal moments. Her content is stylish but approachable, appealing to fans who love both glam and humor. The tone here is more curated but still retains her spontaneous essence.

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Valeria posts around 17 times per month, which keeps her audience consistently engaged with fresh content. Although her engagement rate is lower at 0.14%, she maintains steady visibility and a strong visual identity. Her Instagram acts as a highlight reel for partnerships, photo shoots, and behind-the-scenes glimpses into her life. The content here is more static, but it complements her TikTok personality with elevated polish.

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She uses Instagram to deepen her connection with her followers through aesthetic posts and vibrant reels. Her brand collaborations—especially with SHEIN and SHEGLAM—get prominent visibility on this platform. Product placements are well-integrated into natural lifestyle shots or trendy fashion edits. Instagram serves as her visual portfolio for brands and agencies scouting talent.

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While growth has dipped slightly (-1.01% in the past 30 days), Valeria’s feed remains consistent in quality, tone, and engagement. Her content rhythm and aesthetic cohesion ensure that every new post aligns with her broader brand narrative. For beauty and fashion brands, her Instagram offers an ideal space for visually driven campaigns.

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• Username: @valeriamadrigal30
• Influence Score: 76.9 / 100
• Followers: 714.5K
• Activity: 17 posts/month
• Engagement Rate: 0.14%
• Growth (30 days): -1.01%
• Average Engagement: 1K
• Posting Habits: Every day at 10 PM EST

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Recommended tools
‍TikTok Profile Analyzer‍Instagram Profile Analyzer‍Brand Deals for Influencers

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Valeria Madrigal's Social Media Strategy Analysis

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Valeria boasts a Favikon Influence Score of 9,238 points, placing her among the top creators in both the beauty and lifestyle niches. Her TikTok presence ranks her in the Top 1% in the United States and worldwide, while her content in the “Outfits & Styling” category ranks her #17 in the U.S. and #138 globally—a clear marker of her excellence in visual storytelling.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Beauty & Real Moments

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Valeria Madrigal’s content strategy hinges on three things: authentic humor, beauty-forward visuals, and relatable storytelling. She excels at taking everyday situations and adding a comedic twist, which resonates deeply with her largely Gen Z audience. Her TikTok skits showcase her versatility—whether she’s mocking daily struggles or recreating trends with flair.

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Reachability & Partnerships

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Valeria Madrigal is highly reachable and open to brand collaborations that align with her vibrant, youthful content style. Her consistent posting habits, especially on TikTok where she uploads nearly twice daily, make her a reliable choice for fast-paced campaigns. Brands can count on her to deliver content with quick turnaround and high engagement. Her platform consistency speaks to her professionalism and influencer credibility.

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Her content style is casual yet polished, which allows her to seamlessly incorporate branded content without it feeling forced or overly promotional. She excels at making products feel like part of her natural lifestyle—whether it’s beauty, fashion, or humor-led skits. This approach has already led to successful partnerships with major names like SHEIN and SHEGLAM. Her ability to blend product placement into storytelling gives brands maximum visibility without disrupting viewer experience.

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Valeria’s audience—Spanish-speaking teens and young adults across Mexico and Latin America—is an ideal demographic for lifestyle and beauty campaigns. With her strong presence on TikTok and Instagram, she offers brands a dual-channel approach to reach consumers through both short-form video and visual storytelling. Her Gen Z appeal and feminine aesthetic make her particularly well-suited for beauty, self-care, and trendy fashion products.

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From an influencer marketing perspective, Valeria is likely to accept partnerships that align with her playful, humorous, and feminine content tone. She prioritizes brand collaborations that match her personal vibe and audience interests. With a Favikon influence score of 9,238 points, she's well-positioned for both local Mexican and international partnerships. Brands looking for authenticity, reach, and relatability will find Valeria to be an ideal collaborator.

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Conclusion: Valeria Madrigal – A Creative Force of Humor, Beauty, and Consistency

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Valeria Madrigal embodies the energy, creativity, and authenticity that define the next generation of digital influencers. Her ability to connect with audiences through humor and relatability, while also delivering high-performing beauty and lifestyle content, makes her a standout in the Latin American influencer landscape.

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View the AI-powered profile

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