Who is Jake Fleming?

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Jake Fleming: Curating Vintage Fashion with Storytelling and Style

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Jake Fleming is the founder of Lait New York, a vintage concept store that curates archival designer pieces from brands like Moschino, Helmut Lang, and Jean Paul Gaultier. His background in fashion curation and personal styling is evident in the way he combines historical context with everyday wearability. Unlike resale-focused pages, Jake uses storytelling to frame each item as part of a broader narrative. His brand speaks directly to collectors, stylists, and editorial fashion fans.

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Jake’s digital presence is defined by a calm, visually structured tone that avoids fast trends or recycled sounds. His TikTok content often includes detailed garment breakdowns, voiceovers explaining sourcing methods, or references to fashion history. Each piece he features is introduced with commentary on fabric, fit, and design lineage. His viewers return not for newness but for his ability to frame vintage items as culturally significant.

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On Instagram, Jake’s approach is editorial in nature, with minimal captions and a strong visual identity that reflects his own fashion philosophy. He frequently wears rare archival items, styled in deliberate contrast or tonal harmony with contemporary pieces. His background as a Ford Models talent influences how he presents on camera—each pose, crop, and angle is thought out. He doesn’t chase mass reach; instead, he speaks to a highly specific niche.

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Beyond content creation, Jake has developed strong brand relationships with Acne Studios, Coach, and eBay, often embedding these names into his storytelling rather than isolating them as ads. These partnerships appear naturally in his product showcases and fit within his established aesthetic. His content positions him more as a fashion educator and curator than a traditional influencer. That distinction has earned him a trusted spot in the fashion archive community.

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An Influencer Active on Social Media

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Jake Fleming is active on TikTok, Instagram, and YouTube, with TikTok leading in follower count and Instagram leading in growth.

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Jake's Social Media Strategy Analysis

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TikTok: Storytelling Through Fashion Archives

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Jake Fleming uses TikTok (@itsjakeflemm) to break down vintage fashion pieces with a distinct editorial tone. His videos often feature slow pans over garments while he narrates their origins, construction, and relevance to past runway collections. He avoids TikTok’s usual fast cuts and sounds, opting instead for quiet, composed voiceovers layered over ambient music. This rhythm makes his content feel closer to fashion film than typical social media posts.

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He posts about 1.5 times per week at 3 PM EST, aligning with an audience more interested in fashion study than entertainment. Each video typically garners around 83.7K views and 9K engagements, signaling a core viewership invested in the subject matter. Jake doesn’t rely on outfit-of-the-day formats or trend participation—instead, he lets the garments speak through close-up framing and focused storytelling. His account functions as an ongoing archive, not a performance space.

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What makes his TikTok unique is his consistent format: a single garment, a controlled voiceover, and a deep dive into the item's backstory. These posts resemble mini-documentaries more than creator skits, and they attract followers who care about sourcing and provenance. Whether discussing the fabric choice of a 1990s Helmut Lang blazer or a stitch detail on a Moschino suit, Jake brings historical specificity to each post.

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Brand integration is handled with restraint. When working with companies like Acne Studios or Coach, Jake doesn’t lead with logos or CTA language. Instead, he frames the piece within the larger narrative of fashion’s cyclical nature. This strategy maintains the viewer’s trust and keeps branded content aligned with the tone and pacing of his regular posts.

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• Username: @itsjakeflemm
• Influence Score: 85.7/100
• Followers: 683.8K
• Activity: 1.5 videos/week
• Engagement Rate: 1.32%
• Growth: +0.21%
• Average Engagement: 9K
• Posting Habits: Once a week at 3 PM EST

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Instagram: Fashion Editorials with a Personal Voice

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On Instagram (@jake.fleming), Jake posts around eight times a month, curating visuals that function more like lookbook pages than social updates. His feed alternates between static portraits, flat lays of vintage items, and editorial-style reels that showcase fit, silhouette, and design. Each post is planned, from color grading to composition, maintaining a muted, cohesive palette. His styling choices mix early-2000s minimalism with post-punk edge, aligning with the archival pieces he features.

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Jake’s engagement on Instagram is built less on community interaction and more on visual loyalty—his followers return for aesthetic consistency. With an engagement rate of 0.97% and growth of over 10K followers last month, he’s steadily pulling in a niche fashion audience. Captions are often minimal, letting the visuals carry the message. His most engaged posts are usually those that tie a garment to a specific era or collection.

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His use of reels differs from TikTok in tempo and composition—he often includes behind-the-scenes glances from fashion events or unboxings of archival deliveries. These reels are quiet, visually sharp, and never overloaded with editing effects. Viewers scroll through his grid not for lifestyle updates, but to study composition, layering, and garment movement. Each frame reflects intention, not improvisation.

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When collaborating with brands like Ford Models or eBay, Jake maintains his visual language without diluting his tone. He incorporates these partnerships through tagging and light mentions—never graphic overlays or promo text. His ability to feature brands without shifting his identity makes him a rare, high-trust partner in the vintage and fashion resale space.

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• Username: @jake.fleming
• Influence Score: 86.1/100
• Followers: 331.1K
• Activity: 8 posts/month
• Engagement Rate: 0.97%
• Growth: +3.35%
• Average Engagement: 3.2K
• Posting Habits: Twice a week at 1 PM EST

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YouTube: Currently Inactive Platform

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Jake’s YouTube channel (@itsjakeflem) currently holds 6.9K subscribers but has seen no activity in four months. The platform shows zero engagement or video output, signaling it’s not part of his active content ecosystem. However, given his storytelling skills and visual discipline, the channel is well-positioned for potential long-form expansion. If activated, it could house in-depth sourcing stories or collection-based breakdowns not suited for TikTok or Instagram.

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The absence of recent uploads means the audience is inactive, and current metrics show a decline in followers and no engagement. Still, the channel holds relevance as a placeholder for future high-concept fashion content. Jake could use it for format experimentation—such as documentary-style breakdowns of designer history or walkthroughs of his sourcing process.

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• Username: @itsjakeflem
• Influence Score: 13.3/100
• Followers: 6.9K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.12%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Jake Fleming's Social Media Influence Summary

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Jake Fleming holds a Favikon Influence Score of 8,529, placing him in the Top 3% globally. He ranks #10278 on Instagram U.S. and #2017 in Video Entertainment U.S., reflecting strong traction in fashion commentary and archival content. His growing U.S. audience is driven by consistent Instagram engagement and a dedicated niche following on TikTok.

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Learn more about the Favikon Methodology here

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Content Strategy: Archival Focus with Editorial Precision

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Jake’s content strategy revolves around showcasing fashion with context—rarely are his posts simple fit checks or mirror selfies. Instead, he builds a mini-narrative around each post, whether by describing a garment’s provenance or tying it to fashion history. His tone stays editorial but personal, giving viewers a reason to stay beyond the visuals. He avoids overused visual tropes in favor of sharp lighting, tailored outfits, and minimal editing. His strongest content is garment-focused, whether it’s a breakdown of a Moschino blazer or a side-by-side of Coach vintage bags. This analytical lens makes him a reliable source for fashion insight, not just inspiration.

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Reachability and Partnerships

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Jake Fleming is most reachable through Instagram and TikTok, where he maintains consistent posting habits and engages directly through tags and mentions. His estimated collaboration rate ranges from $5K–$10K per post, aligning with niche fashion and archival campaigns. He integrates partnerships organically—tagging Acne Studios in product-focused reels or featuring eBay items in fit breakdowns. These integrations are designed to blend seamlessly into his content flow without disrupting tone or visual direction.

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Jake tends to work with fashion brands that value historical context and visual storytelling. His past collaborations include Coach, eBay, and Ford Models, often featured as part of styled shoots or sourcing spotlights. He avoids scripted product shoutouts or discount code promos, focusing instead on brand alignment with his curatorial voice. This makes him especially appealing for partnerships centered around editorial placement, luxury resale, or high-concept fashion storytelling.

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Conclusion: Redefining Fashion Influence with Curated Intent

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Jake Fleming is a standout figure in digital fashion content, balancing archival passion with strong personal taste. With a growing presence on Instagram and loyal TikTok base, he offers rare insight into the style space beyond fast trends. His collaborations and fashion narratives make him a valuable partner for brands seeking lasting cultural relevance, not just short-term reach.

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