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Here’s the list of the Top 20 Instagram Influencers in Brazil in 2026:
20. Mel Maia
Brazilian actress Mel Maia with a multi-platform presence (Instagram, TikTok, YouTube). Leads in Netflix's Os Donos do Jogo, shares premiere fashion, behind-the-scenes moments, and candid career insights; known for bold style, media features, and crossover between TV, film, and fashion.
Instagram Score: 98.4/100
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19. Tata Estaniecki Cocielo
Tata Estaniecki Cocielo is a Brazilian presenter, entrepreneur, and mother, known for her engaging content on family, humor, fashion, and lifestyle. She co-hosts the podcast 'PodDelas' and shares her experiences as a mother and businesswoman across various social media platforms. Her posts often highlight personal milestones, family moments, and collaborations with brands, showcasing her vibrant personality and connection with her audience.
Instagram Score: 98.7/100
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18. Nathalia Valente
Nathalia Valente is a Brazilian social media personality with a strong presence on TikTok and Instagram, where she shares lifestyle content, fashion, and personal experiences. She promotes her own brand, NAVA, and engages with her audience through relatable posts about her daily life, beauty tips, and fitness. Nathalia's content often features her interactions with followers and her personal milestones, showcasing a vibrant and engaging online persona.
Instagram Score: 98.9/100
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17. Gabriella Jacinto
Gabriella Jacinto is an engaging social media personality known for her motivational content and personal reflections. She shares insights on perseverance and self-belief, encouraging her audience to pursue their dreams. Her posts often highlight gratitude and personal growth, resonating with a wide audience. With a strong presence on Instagram and TikTok, she connects with followers through relatable experiences and uplifting messages.
Instagram Score: 98.9/100
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16. Bruna Lohaine
Bruna Lohaine is a Brazilian content creator with over 12.6 million followers across social media platforms. She shares her daily life, focusing on humor, ASMR cleaning, and lifestyle content. Her posts often highlight her experiences as a married woman, cooking, and home organization, resonating with a broad audience interested in relatable domestic themes. Bruna's engaging personality and creative approach to everyday tasks make her a prominent figure in the lifestyle niche.
Instagram Score: 98.9/100
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15. Lucas Rangel
Lucas Rangel is a Brazilian content creator known for his humorous and engaging social media presence. He creates a variety of content, including comedic skits, travel experiences, and lifestyle posts. Lucas is also an entrepreneur, promoting his skincare brand, Essential by Rangel. His content often features playful interactions with friends and family, and he frequently shares personal milestones and adventures. Lucas has a strong following on platforms like Instagram and TikTok.
Instagram Score: 99/100
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14. Alex Demuner
Alex Demuner is a content creator known for innovative DIY ideas that repurpose waste materials, particularly wood and other discarded items. His TikTok posts showcase practical solutions and clever tricks aimed at saving money and resources. With millions of likes across his videos, he engages a broad audience interested in creative, sustainable living, presenting his content in a casual, approachable style ideal for home improvement and recycling inspiration.
Instagram Score: 99.2/100
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13. Paolla Oliveira
Paolla Oliveira is a Brazilian actress known for her vibrant presence in the entertainment industry, particularly during Carnival celebrations. Her social media showcases her performances, emotional connections with fans, and partnerships with brands like Avon and Brahma. She actively promotes female empowerment and shares her experiences in the arts, often highlighting the importance of courage and resilience. With a strong following, her content resonates with themes of celebration, beauty, and personal growth.
Instagram Score: 98.2/100
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12. Victor Coringa
Victor, known as Coringa, is a co-owner of LOUD, a prominent gaming organization in Brazil. He shares a variety of content including vlogs, gameplay, and lifestyle videos across platforms like YouTube and Instagram. His posts often reflect personal moments, gratitude, and collaborations with brands. Coringa engages with his audience through interactive live streams and showcases his passion for gaming and technology, making him a notable figure in the gaming community.
Instagram Score: 99.3/100
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11. Nikolas Ferreira
Nikolas Ferreira is a prominent Brazilian politician, currently serving as a Federal Deputy. He is known for his conservative views, advocating for family values and biblical principles. Ferreira gained significant recognition as the most voted congressman in Brazil's history, with a strong social media presence where he addresses political issues and engages with his audience. His content often reflects his opposition to leftist ideologies and support for traditional values.
Instagram Score: 99.4/100
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10. Virginia Fonseca
Virginia Fonseca is a prominent Brazilian social media personality known for her engaging and humorous content across platforms like Instagram, TikTok, and YouTube. She frequently shares personal moments, family life, and collaborations with brands, often highlighting her faith and gratitude. Virginia is also involved in promotional activities, showcasing products and hosting live events. Her content is characterized by a strong connection with her audience, often using humor and relatable experiences.
Instagram Score: 99.4/100
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09. Anderson Neiff
Brazilian entertainer and Brega Funk artist known as Anderson Neiff, a humorist with over 8 billion views across platforms. Builds a playful, family-forward persona as both musician and influencer; ambassador for zeroum.bet; content centers on funk music releases, life events, and celebratory party vibes, with a strong emphasis on branding around Os Neiffs and the Brega Funk scene.
Instagram Score: 99.4/100
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08. Débora Paixão
Débora Paixão is a Brazilian social media personality and mother of four, sharing her family life and personal experiences. Her posts often highlight her journey through motherhood, including challenges and joys, and she actively engages her audience with calls for support and community involvement. She expresses gratitude for her family and emphasizes the importance of love and support in her life. Her content resonates with themes of family, motherhood, and community assistance.
Instagram Score: 99.4/100
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07. Rayssa Buq
Rayssa Buq is a Brazilian content creator and mother, sharing her experiences of motherhood and family life on platforms like Instagram and TikTok. Her posts often highlight her children, personal milestones, and moments of joy, resonating with a family-oriented audience. She also promotes her business ventures, including Buq Care, showcasing a blend of personal and professional content. Rayssa engages her followers with relatable humor and heartfelt messages, making her a prominent figure in the parenting and lifestyle niche.
Instagram Score: 99.6/100
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06. Alvaro | Alvxaro
Alvaro, known as ALVXARO on social media, is a Brazilian content creator based in Orlando. He shares a mix of humorous and relatable content, often engaging with popular culture and trends. His posts frequently include travel experiences, personal anecdotes, and collaborations with brands like Serasa and Havaianas. Alvaro's content is characterized by its casual and conversational style, appealing to a broad audience with its lighthearted and entertaining nature.
Instagram Score: 99.6/100
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05. Vinicius Jr.
Vinicius Jr., a prominent Brazilian footballer, is known for his dynamic presence on social media, where he shares his journey as a player for Real Madrid. His content often highlights his achievements, such as winning titles and personal accolades, and his collaborations with major brands like Nike and Pepsi. Vinicius is also an advocate for social causes, notably supporting the Black Lives Matter movement. His posts are a mix of personal insights, football highlights, and brand endorsements.
Instagram Score: 99.6/100
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04. Raphael Dias Belloli
Raphael Dias Belloli (Raphinha) is a Brazilian footballer, FC Barcelona winger and Brazil national team member. He shares match highlights, training, and family moments with partner Taia Belloli, plus sponsored content with Adidas and UFLgame across Instagram and TikTok. Content blends Portuguese and Spanish captions, fan engagement, behind-the-scenes, and lifestyle posts while promoting sport, brands, and football culture.
Instagram Score: 99.7/100
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03. Tainá Costa
Tainá Costa is a Brazilian singer and entrepreneur known for her vibrant presence on social media. She engages her audience with music, fashion, and personal insights, often promoting her brand and e-commerce platform. Her posts reflect a mix of personal moments and promotional content, showcasing her music releases and collaborations. Tainá actively interacts with her followers, creating a sense of community around her brand and music. She emphasizes strategy in her business approach, highlighting her entrepreneurial spirit.
Instagram Score: 99.7/100
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02. Neymar da Silva Santos Júnior
Neymar da Silva Santos Júnior is a prominent Brazilian footballer known for his dynamic playing style and significant contributions to Santos FC and the Brazilian national team. His social media presence showcases personal moments, family interactions, and reflections on his career, emphasizing his passion for football and connection with fans. He engages in promotional content, often collaborating with brands, and expresses his thoughts on sportsmanship and personal values.
Instagram Score: 99.9/100
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01. Carlinhos Maia
Carlinhos Maia is a Brazilian social media personality known for sharing humorous and relatable content about his life, family, and travels. He captivates his audience with engaging stories and experiences, often highlighting his adventures in various locations like Paris and Marrakech. Carlinhos is recognized for his ability to connect with his followers through personal anecdotes and a vibrant online presence, making him a prominent figure in the Brazilian digital landscape.
Instagram Score: 100/100
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