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Top 20 Fashion Influencers in Serbia in 2025

Serbia’s fashion scene is thriving, led by trendsetters who inspire thousands daily. Here are the top 20 fashion influencers you should follow in 2025.

April 30, 2025
Justine Castany

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Here's the list of the Top 20 Fashion Influencers in Serbia in 2025:

‍20. Marina Ignjatovic

Marina Ignjatovic is a stylist and fashion designer known for her creative designs and styling work. She actively shares her fashion insights and styled looks on Instagram, showcasing collaborations with various artists and brands. Her posts often highlight her unique fashion sense and involvement in the fashion industry, particularly in the Balkans. Marina engages her audience with visually appealing content and personal experiences related to fashion and styling.

Favikon Authority Score : 8 364 pts

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19. Ružica Rupić

Ružica Rupić is a Serbian singer and founder of Trup Agency, known for her music and skincare collection. She shares personal experiences, including her love for animals and travel, particularly related to Formula 1 events. Her social media presence features a mix of lifestyle content, music promotion, and personal reflections, showcasing her connection with her audience through relatable storytelling and emotional moments.

Favikon Authority Score : 8 375 pts

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18. Vanja Komatina

Vanja Komatina is a PhD holder in Political Sciences and a beauty pageant titleholder, including Miss Balkan and Miss Fashion. She actively engages her audience on social media with a focus on fashion, lifestyle, and personal experiences. Her content often features vibrant visuals and interactive posts, encouraging followers to participate in discussions about her outfits and daily life. With a significant following, she blends academic insights with a glamorous lifestyle, appealing to a diverse audience interested in both beauty and intellect.

Favikon Authority Score : 8 384 pts

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17. Marija Ignjatović

Marija Ignjatović is a fashion and lifestyle influencer based in Moscow and Belgrade, known for her vibrant content that blends travel, beauty, and personal empowerment. As a L'Oréal Paris ambassador, she frequently showcases makeup and fashion products, emphasizing self-love and confidence. Her posts often feature collaborations with brands and highlight her experiences in urban settings, particularly in Moscow. Marija engages her audience with relatable messages about personal growth and style.

Favikon Authority Score : 8 394 pts

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16. Dijana DiLine Radonjic

Dijana DiLine Radonjic is a fashion entrepreneur and influencer based in Belgrade, Serbia. She promotes her clothing brand, DiLine, through engaging Instagram posts showcasing her collections, including hats, dresses, and activewear. Her content emphasizes self-empowerment, creativity, and the importance of saying 'no' to societal expectations. With a strong focus on women's fashion, she actively engages her audience with promotions, giveaways, and personal insights, fostering a community around her brand.

Favikon Authority Score : 8 438 pts

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15. Biljana Petrovic

Biljana Petrovic, known as BIKSSI, is an Instagram content creator who shares a mix of personal photography and promotional content. Her posts often feature vibrant imagery and engaging captions, attracting significant interaction from her audience. She promotes various brands, including HELL Energy, and engages her followers with contests and giveaways. Her content reflects a lifestyle focus, with an emphasis on beauty and travel.

Favikon Authority Score : 8 466 pts

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14. Dusan Petrovic

Dusan Petrovic is a 30-year-old fashion photographer and owner of Studio Dvadesetdva. He is also the founder of Pozitif Brand and actively shares his work and personal experiences on social media. His posts often reflect his passion for photography, fashion, and personal milestones, including heartfelt tributes to his late dog. Dusan engages with his audience through a mix of professional content and personal anecdotes, showcasing his creative projects and collaborations.

Favikon Authority Score : 8 477 pts

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13. Nataša Španović

Nataša Španović is a 26-year-old medical student from Serbia, sharing her experiences and lifestyle on Instagram. Her content features travel, beauty, and personal insights, often highlighting her adventures and product recommendations. She engages with her audience through relatable posts and collaborations with brands like Samsung and Bioderma, showcasing her interests in skincare and technology. Nataša's vibrant personality and aesthetic appeal resonate with a young audience, making her a notable figure in lifestyle and beauty circles.

Favikon Authority Score : 8 483 pts

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12. Maja Ćeranić Bučanin

Maja Ćeranić Bučanin is a vibrant social media personality known for her engaging TikTok and Instagram content. She shares lifestyle tips, beauty routines, and personal reflections, often highlighting her experiences as a stewardess. Maja promotes self-care, productivity, and culinary delights, with a focus on relatable and aspirational themes. Her posts resonate with a youthful audience, showcasing a blend of humor and authenticity.

Favikon Authority Score : 8 489 pts

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11. Olivera Kovačević

Olivera Kovačević, known as Lolita on TikTok, is a student sharing her experiences and humor through engaging content. Her posts often reflect her daily life, including school events and personal anecdotes, resonating with a youthful audience. With a significant following, she showcases relatable moments and lighthearted interactions, often using humor and trending topics to connect with viewers. Her content is vibrant and engaging, appealing to a diverse audience interested in lifestyle and student experiences.

Favikon Authority Score : 8 548 pts

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10. Marija Žeželj

Marija Žeželj is a beauty and lifestyle influencer based in Los Angeles, known for her collaborations with major brands like Fenty Beauty and Lancôme. She shares her passion for makeup through product launches, tutorials, and personal insights, engaging her audience with vibrant visuals and relatable content. Her posts often highlight her beauty routines and collaborations, showcasing her expertise in the beauty industry.

Favikon Authority Score : 8 578 pts

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09. Danijela Dimitrovska

Danijela Dimitrovska is a TV host and founder of a modeling agency in Serbia. She shares content focused on fashion, beauty, and lifestyle, engaging her audience with personal stories and community-building initiatives. Her social media presence emphasizes gratitude, self-care, and style tips, often featuring collaborations with brands like H&M and Nike. Danijela aims to create a supportive online community where followers can share their thoughts and experiences.

Favikon Authority Score : 8 624 pts

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08. Stanoje Budimkic

Stanoje Budimkic, known as STONE, is a Serbian singer and model. He actively engages with his audience through entertaining TikTok videos and Instagram posts, showcasing his performances and personal moments. His content often features humor, music, and interactions with fans, highlighting his vibrant personality. He promotes events and collaborations, reflecting a strong presence in the music scene. His posts resonate with themes of love, celebration, and community engagement.

Favikon Authority Score : 8 625 pts

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07. Nadja Stanojevic

Nadja Stanojevic is a fashion, beauty, and travel content creator based in Europe. She shares her experiences through engaging vlogs and social media posts, focusing on lifestyle, personal growth, and wellness. Her content often includes product reviews, travel adventures, and insights into her daily life, appealing to a diverse audience interested in fashion and self-improvement.

Favikon Authority Score : 8 676 pts

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06. Tamara Popovska

Tamara Popovska is a prominent social media personality and ambassador for FashionNova, known for her engaging content on TikTok and Instagram. She shares a mix of lifestyle, fashion, and personal moments, often featuring beauty and skincare products. Her posts resonate with a youthful audience, showcasing her vibrant personality and style. With a significant following, she actively engages with her fans through relatable content and promotional collaborations.

Favikon Authority Score : 8 703 pts

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05. Anja Todorovic

Anja Todorovic is a Serbian social media personality known for her vibrant lifestyle content, including fashion, beauty, and travel. She actively engages her audience with posts showcasing luxury experiences, personal reflections, and promotional collaborations. Anja also shares her music career updates, highlighting her recent song releases. Her content often features hashtags related to self-love and good vibes, appealing to a youthful demographic interested in lifestyle and entertainment.

Favikon Authority Score : 8 731 pts

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04. Chloe Luuv

Chloe is an engaging content creator known for her lively TikTok streams and Instagram posts. Her content often features personal reflections, interactions with followers, and playful commentary. She has a strong presence in the beauty and lifestyle niche, showcasing her interests through vibrant visuals and relatable captions. Chloe's posts reflect a casual and approachable style, resonating well with her audience, particularly in the beauty and lifestyle sectors.

Favikon Authority Score : 8 744 pts

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03. Ema Radujko

Ema Radujko is a Serbian social media personality and owner of the brand @topbyema. She shares vibrant content on TikTok and Instagram, focusing on lifestyle, music, and personal empowerment. Her posts often feature playful and engaging themes, showcasing her personality and connection with her audience. Ema promotes her music, including new singles, and engages with her followers through relatable content and updates about her life and career.

Favikon Authority Score : 8 871 pts

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02. Una Kablar

Una Kablar, known as Uki Q, is a prominent social media personality and owner of the brand @budi.qll. She engages her audience with humorous and relatable content, often reflecting on personal experiences and lifestyle. Her posts frequently highlight her vibrant personality, interests in beauty and self-care, and interactions with her followers. With a significant presence on TikTok and Instagram, she connects with a young audience through entertaining videos and engaging captions.

Favikon Authority Score : 8 899 pts

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01. Anja Blagojević

Anja Blagojević is a fitness enthusiast and ambassador for brands like GymBeam and FashionNova. Her social media presence focuses on fitness, lifestyle, and personal development, often sharing motivational content and workout tips. She engages her audience with relatable posts about self-acceptance and beauty routines, while also promoting her collaborations. Anja's content is visually appealing and encourages a positive mindset, making her a relatable figure in the fitness and lifestyle community.

Favikon Authority Score : 9 068 pts

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Also See 👀

🏆 TOP 200 FASHION INFLUENCERS IN SERBIA

FAVIKON TOOL TO FIND 5M+ TIKTOK INFLUENCERS

HOW DOES FAVIKON RANK INFLUENCERS?

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.

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