Top 20 Brazil Influencers in 2026

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Here’s the list of the Top 20 Brazil Influencers in 2026:

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20. Ludmilla

Ludmilla is a Grammy-winning Brazilian artist known for her diverse music genres and significant impact in the Latin music scene. She has over 5 billion streams and is recognized as the sixth most listened-to Black woman globally on Spotify. Notably, she made history as the first Afro-Latin woman to perform at Coachella, introduced by Beyoncé. Her project 'Numanice' has garnered over 4 billion streams, showcasing her popularity and influence in the music industry.

Authority Score: 9 511 pts

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19. Chrys Dias

Chrys Dias is a Brazilian digital influencer and entrepreneur known for his engaging social media presence. He shares personal stories, family moments, and motivational content, often highlighting his faith and community involvement. His posts resonate with themes of love, support, and gratitude, showcasing his role as a family man and a mentor. With a significant following, he actively engages with his audience through heartfelt messages and relatable experiences.

Authority Score: 9 521 pts

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18. Anitta

Anitta, a Brazilian popstar, is a prominent figure in the music industry, known for her dynamic performances and hit songs like 'Envolver' and 'Girl From Rio'. She has a significant online presence with millions of followers across platforms, showcasing her music, collaborations, and cultural influence. Anitta is also the CEO of Grupo Rodamoinho and engages in social causes, notably supporting indigenous rights and environmental issues in Brazil. Her content often highlights her musical journey and cultural impact.

Authority Score: 9 639 pts

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17. Ronaldinho Gaúcho

Ronaldinho Gaúcho, a two-time FIFA World Player of the Year, is a legendary Brazilian footballer known for his exceptional skills and creativity on the pitch. His social media presence showcases his love for football, music, and culture, often engaging with fans through entertaining posts and promoting his projects like the 'Manual do Bruxo'. He actively participates in cryptocurrency ventures, particularly with his $STAR10 token, and emphasizes the importance of passion and joy in sports.

Authority Score: 9 641 pts

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16. Ana Castela

Ana Castela is a Brazilian singer, songwriter, and entrepreneur known for her vibrant presence in the music industry. She actively engages her audience through social media, sharing updates about her music, performances, and personal life. Her content often features themes of celebration, empowerment, and connection to her roots, particularly in the context of Brazilian culture and festivities. With a strong following, she promotes various brands and products, showcasing her influence in the entertainment and lifestyle sectors.

Authority Score: 9 641 pts

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15. Raphael Dias Belloli

Raphael Dias Belloli (Raphinha) is a Brazilian footballer, FC Barcelona winger and Brazil national team member. He shares match highlights, training, and family moments with partner Taia Belloli, plus sponsored content with Adidas and UFLgame across Instagram and TikTok. Content blends Portuguese and Spanish captions, fan engagement, behind-the-scenes, and lifestyle posts while promoting sport, brands, and football culture.

Authority Score: 9 644 pts

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14. Wueverton da Silva Pereira

Wueverton da Silva Pereira, known as Wue Silva, is a prominent Brazilian content creator with a massive following on TikTok, boasting over 19 million followers. His content is characterized by humorous and entertaining short videos that often feature relatable everyday scenarios and playful themes. Wue Silva's social media presence is marked by a consistent engagement with his audience, leveraging his comedic style to maintain a lively and interactive community.

Authority Score: 9 671 pts

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13. Matheus MoriMura Jordão

Matheus MoriMura Jordão, known as MoriMura, is a Brazilian content creator based in São Paulo. He is highly active on platforms like TikTok and YouTube, where he shares humorous and relatable videos, often engaging with popular trends and memes. His content frequently includes interactive elements, encouraging audience participation. MoriMura also collaborates with brands, integrating promotional content seamlessly into his posts. His social media presence is characterized by a casual and conversational style.

Authority Score: 9 688 pts

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12. Felipe Bressanim Pereira

Felipe Bressanim Pereira, known as Felca, is a prominent social media personality from Brazil, engaging audiences through humorous and relatable content across platforms like Instagram and TikTok. His posts often reflect personal experiences, including health challenges and celebrations, while also showcasing interactions with fans and notable figures. He has a significant following, particularly for his candid discussions about self-esteem and body image, making him a relatable figure for many young Brazilians.

Authority Score: 9 692 pts

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11. Nathalia Valente

Nathalia Valente is a Brazilian social media personality with a strong presence on TikTok and Instagram, where she shares lifestyle content, fashion, and personal experiences. She promotes her own brand, NAVA, and engages with her audience through relatable posts about her daily life, beauty tips, and fitness. Nathalia's content often features her interactions with followers and her personal milestones, showcasing a vibrant and engaging online persona.

Authority Score: 9 763 pts

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10. Adriana Lima

Global fashion icon and Brazilian supermodel known for two decades of runway excellence, Victoria's Secret campaigns, and editorial work with Vogue, Tiffany & Co., and luxury brands. Highly active across Instagram, TikTok, YouTube, and Twitter, she shares runway moments, behind-the-scenes content, and collaborations that shape luxury fashion for a worldwide audience.

Authority Score: 9 764 pts

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09. Emilly Victória Martins

Emilly Victória Martins, known as Emilly Vick, is a prominent Brazilian content creator and YouTuber. At 19, she has established herself as a leading figure in the entertainment sector, particularly through her engaging and dynamic videos on YouTube. Emilly is associated with the 'Grupo Dos Rosa,' producing content that includes challenges, lifestyle vlogs, and music clips. Her social media presence is marked by a youthful and vibrant style, appealing to a broad audience.

Authority Score: 9 795 pts

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08. Nikolas Ferreira

Nikolas Ferreira is a prominent Brazilian politician, currently serving as a Federal Deputy. He is known for his conservative views, advocating for family values and biblical principles. Ferreira gained significant recognition as the most voted congressman in Brazil's history, with a strong social media presence where he addresses political issues and engages with his audience. His content often reflects his opposition to leftist ideologies and support for traditional values.

Authority Score: 9 824 pts

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07. Rafael Santos

Rafael Santos is a prominent social media creator with over 30 million followers across platforms. He specializes in makeup tutorials and creative content, often showcasing elaborate makeup transformations and engaging with his audience through humor and relatable experiences. His TikTok and YouTube channels feature a mix of beauty, lifestyle, and personal anecdotes, making him a beloved figure in the beauty community.

Authority Score: 9 827 pts

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06. Lucas Rangel

Lucas Rangel is a Brazilian content creator known for his humorous and engaging social media presence. He creates a variety of content, including comedic skits, travel experiences, and lifestyle posts. Lucas is also an entrepreneur, promoting his skincare brand, Essential by Rangel. His content often features playful interactions with friends and family, and he frequently shares personal milestones and adventures. Lucas has a strong following on platforms like Instagram and TikTok.

Authority Score: 9 830 pts

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05. Franciny Ehlke

Franciny Ehlke is a Brazilian content creator known for her vibrant presence on social media, particularly in the beauty and lifestyle sectors. She shares makeup tutorials, product reviews, and personal life updates, often engaging her audience with giveaways and interactive content. Her posts frequently highlight her love for travel, personal growth, and her entrepreneurial ventures, such as her LipHoney product line. Franciny's content is characterized by a casual and approachable style.

Authority Score: 9 847 pts

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04. Neymar da Silva Santos Júnior

Neymar da Silva Santos Júnior is a prominent Brazilian footballer known for his dynamic playing style and significant contributions to Santos FC and the Brazilian national team. His social media presence showcases personal moments, family interactions, and reflections on his career, emphasizing his passion for football and connection with fans. He engages in promotional content, often collaborating with brands, and expresses his thoughts on sportsmanship and personal values.

Authority Score: 9 959 pts

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03. Zé Felipe

Zé Felipe is a Brazilian singer known for his vibrant and engaging social media presence. He frequently shares updates about his music, including hits like 'Oh Garota Quero Você Só Pra Mim' and 'Vida Rueira,' which have topped charts in Brazil and Portugal. His content often features family moments, showcasing his love for his children and wife. Zé Felipe's posts are infused with humor and positivity, reflecting his strong faith and gratitude towards God.

Authority Score: 9 971 pts

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02. Vinicius Jr.

Vinicius Jr., a prominent Brazilian footballer, is known for his dynamic presence on social media, where he shares his journey as a player for Real Madrid. His content often highlights his achievements, such as winning titles and personal accolades, and his collaborations with major brands like Nike and Pepsi. Vinicius is also an advocate for social causes, notably supporting the Black Lives Matter movement. His posts are a mix of personal insights, football highlights, and brand endorsements.

Authority Score: 9 998 pts

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01. Virginia Fonseca

Virginia Fonseca is a prominent Brazilian social media personality known for her engaging and humorous content across platforms like Instagram, TikTok, and YouTube. She frequently shares personal moments, family life, and collaborations with brands, often highlighting her faith and gratitude. Virginia is also involved in promotional activities, showcasing products and hosting live events. Her content is characterized by a strong connection with her audience, often using humor and relatable experiences.

Authority Score: 10 000 pts

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