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Top 20 Influencers in Serbia in 2025

Serbia’s influencer scene is buzzing with fresh voices in fashion, lifestyle, humor, and more. This list highlights 20 creators shaping trends and capturing audiences in 2025.

August 25, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Influencers in Serbia in 2025:

20. Dušan Tadić

Dušan Tadić is a Serbian professional football player currently playing for Fenerbahçe. He is known for his leadership on the field and has a strong connection with fans, often expressing gratitude and appreciation for their support. His social media presence highlights his career milestones, team spirit, and personal reflections, showcasing a blend of professional achievements and personal moments.

Authority Score : 8 802 pts

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19. Sergej Milinković-Savić

Sergej Milinković-Savić is a professional football player for Al Hilal and the Serbian national team. His social media presence highlights his dedication to the sport, team spirit, and personal growth. He shares motivational content, celebrates team achievements, and engages with fans through interactive posts. His endorsements include brands like Gillette and Blue Laverne, showcasing his appeal in the sports and lifestyle sectors.

Authority Score : 8 823 pts

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18. Una Glišić

Una Glišić is a vibrant content creator known for her engaging TikTok videos that often reflect her relaxed and humorous personality. She shares snippets of her daily life, friendships, and relatable experiences, resonating with a youthful audience. Her content frequently garners high engagement, showcasing her ability to connect with viewers through lighthearted and entertaining themes.

Authority Score : 8 853 pts

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17. Mudja

Mudja is a Serbian content creator and founder of Drip Drink, focusing on gaming and lifestyle vlogs. His YouTube channel features a mix of gaming content, personal vlogs, and humorous commentary, appealing to a young audience. He actively engages with followers on Instagram, sharing personal experiences and adventures, often related to family and travel. His posts reflect a vibrant lifestyle, showcasing both gaming and real-life experiences, with a strong emphasis on community interaction.

Authority Score : 8 861 pts

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16. MC Stojan

MC Stojan is a prominent Serbian musician known for his engaging pop and folk music. His social media presence showcases a mix of personal insights, collaborations with other artists, and promotional content for his music. He frequently interacts with fans through relatable posts and humorous content, often featuring themes of love and friendship. His collaborations with artists like Sandra Afrika highlight his influence in the regional music scene.

Authority Score : 8 877 pts

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15. Lea Stankovic

Lea Stankovic is a 23-year-old content creator and founder of Wainhal, a brand focused on fashion and lifestyle. She shares engaging content across Instagram, TikTok, and YouTube, showcasing her experiences, fashion tips, and personal insights. Lea's posts often highlight her travels, daily life, and her entrepreneurial journey, appealing to a young audience interested in lifestyle and fashion. She actively promotes her brand and engages with her followers through relatable content.

Authority Score : 8 886 pts

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14. Bogdan Ilic

Bogdan Ilic, known as Baka Prase, is a prominent Serbian social media personality and aspiring politician. His content primarily revolves around humor, entertainment, and social commentary, often engaging with current events and societal issues. He has a significant following on platforms like Instagram and TikTok, where he shares comedic skits, giveaways, and personal anecdotes. His posts often reflect a playful and provocative style, appealing to a younger audience interested in relatable content and humor.

Authority Score : 8 920 pts

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13. Marija Šerifović

Marija Šerifović is a prominent Serbian singer known for her powerful vocals and emotional performances. She engages her audience through heartfelt posts about love, loss, and gratitude, often reflecting on her concerts and personal experiences. Her social media presence showcases her connection with fans, emphasizing themes of love and community. Marija actively promotes her music and upcoming events, creating a strong bond with her followers.

Authority Score : 8 930 pts

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12. Teodora Džehverović

TeodoRa is a vibrant TikTok creator known for her engaging content that resonates with a youthful audience. Her posts often celebrate female empowerment, music, and personal anecdotes, showcasing a strong connection with her followers. With a focus on positivity and encouragement, she promotes self-love and confidence among women. Her content includes playful interactions and heartfelt messages, making her a relatable figure in the social media landscape.

Authority Score : 8 935 pts

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11. Barbara Milenković

Barbara Milenković is a prominent Serbian TikToker and social media personality, known for her engaging travel content and beauty salon ownership. With over 130 million views on YouTube, she shares her adventures, often collaborating with travel agencies. Her posts reflect a vibrant lifestyle, showcasing her experiences in various locations, particularly in Turkey, and promoting her beauty brand. She actively engages her audience with relatable humor and travel tips, making her a notable figure in the influencer space.

Authority Score : 8 937 pts

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10. Vuk Ivanović

Vuk Ivanović is a popular content creator on TikTok and YouTube, known for his engaging and humorous videos. With a combined following of over 1.8 million across platforms, he often collaborates with his partner Aleksandra, creating entertaining content that resonates with a young audience. His posts frequently include lighthearted challenges, lifestyle themes, and interactive questions, fostering a strong community engagement. Vuk also promotes various brands, showcasing products in a fun and relatable manner.

Authority Score : 8 991 pts

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09. Dex Rock

Dex Rock is a prominent YouTuber and founder of Rock Snacks, known for engaging content that appeals to a family audience. His YouTube channel, RockFam, features entertaining challenges, quizzes, and interactive videos, often showcasing his vibrant personality. With a significant following across platforms, he promotes his brand through various social media channels, including Instagram and TikTok, where he shares updates and engages with fans. His content often includes humor and playful challenges, making him a relatable figure in the digital space.

Authority Score : 8 993 pts

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08. Luka Aleric

Luka Aleric is a Serbian content creator known for his engaging TikTok and YouTube videos that often highlight local culture, food, and social issues. He promotes community support by encouraging followers to buy from local producers and engage with street vendors. His content frequently features humor and light-hearted challenges, while also addressing important topics like menstrual stigma and humanitarian efforts. Luka's vibrant personality and relatable content resonate with a young audience in Serbia and the Balkans.

Authority Score : 9 022 pts

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07. Nikola Stojakovic

Nikola Stojakovic is a prominent content creator known for his engaging TikTok and YouTube videos, where he combines humor with pranks and challenges. With over 950k followers on TikTok and 500k on YouTube, he showcases a playful personality through relatable content, often involving comedic scenarios and interactions. His posts frequently invite audience participation, enhancing engagement. He also promotes merchandise through his platforms, indicating a business aspect to his online presence.

Authority Score : 9 030 pts

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06. Danilo Coda Badnjar

Danilo Coda Badnjar, known as Choda, is a Serbian content creator with a significant presence on YouTube and TikTok, where he engages audiences with humorous pranks, social experiments, and lifestyle content. He has amassed over 1 million subscribers on YouTube, showcasing a mix of entertainment and cultural commentary. His posts often reflect a playful approach to everyday situations, appealing to a young audience interested in relatable humor and Balkan culture.

Authority Score : 9 042 pts

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05. Anna Lazarevic

Anna Lazarevic is a Music Booking Manager with a vibrant social media presence, primarily on TikTok and Instagram. She shares engaging content that includes personal experiences, travel adventures, and pet care, often featuring her dogs. Her posts reflect a mix of humor, lifestyle, and relatable moments, appealing to a broad audience. Anna actively promotes brands related to skincare and pet products, showcasing her influence in the beauty and pet care industries.

Authority Score : 9 048 pts

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04. Bojan Simonovic

Bojan Simonovic, known as Simi, is a prominent YouTuber and social media personality from Serbia, boasting 1.3 million subscribers on YouTube. His content primarily revolves around adventurous challenges, travel experiences, and engaging interactions with his audience. Simi actively promotes his brand through various platforms, including TikTok and Instagram, where he shares personal insights and updates. His posts often highlight his dynamic lifestyle and collaborations, making him a relatable figure for young audiences.

Authority Score : 9 092 pts

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03. Dejana Backo

Dejana, known as 'Girl With Wings', is a Serbian artist and para-taekwondo champion born without upper limbs. She shares her journey of motherhood, art, and sports on YouTube, inspiring others to overcome challenges. Her content includes daily vlogs, parenting tips, and creative art demonstrations using her feet. Dejana emphasizes positivity and resilience, aiming to motivate her audience to pursue their dreams regardless of obstacles.

Authority Score : 9 223 pts

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02. Stefan Janković

Stefan Janković, known as Janko, is a prominent content creator with a strong presence on YouTube and TikTok, focusing on entertaining and engaging videos. He has amassed significant followings, with 1.5 million subscribers on YouTube and 1.2 million on TikTok. His content often features challenges, personal experiences, and humorous interactions, appealing to a young audience. Janko actively engages with his followers, encouraging likes and comments, and promotes his business contact for collaborations.

Authority Score : 9 251 pts

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01. Novak Djokovic

Novak Djokovic is a Serbian professional tennis player and a prominent figure in the sports world. He is known for his exceptional skills on the court, having won numerous Grand Slam titles. His social media presence highlights his dedication to tennis, personal growth, and wellness initiatives through his foundation and brand. He actively engages with fans and promotes a healthy lifestyle, emphasizing discipline and performance. Djokovic also shares insights into his life off the court, including his interests in wellness and education.

Authority Score : 9 589 pts

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