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Top 20 Instagram Influencers in Azerbaijan in 2025

Here are the top Instagram influencers in Azerbaijan making waves in 2025. Their content spans fashion, lifestyle, and culture with high audience response.

May 27, 2025
Justine Castany
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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.

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Here's the list of the Top 20 Instagram Influencers in Azerbaijan in 2025: 

20. Vusala Aliyeva

Vusala Aliyeva is a lifestyle content creator based in Baku, Azerbaijan. She shares insights on home decor, personal celebrations, and local culture, often engaging her audience with vibrant visuals and relatable narratives. Her posts reflect a strong connection to family and community, showcasing her love for festive occasions and personal milestones. Vusala promotes local businesses and products, emphasizing a blend of personal and cultural themes in her content.

Instagram Score : 89.8/100 pts

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19. Mehin Oktaylı

Mehin Oktaylı is an Azerbaijani social media personality known for her vibrant lifestyle content, showcasing travel experiences, fashion, and personal moments. Her posts often feature themes of empowerment and humor, with a strong connection to her audience through relatable anecdotes. She engages with her followers through visually appealing imagery and light-hearted captions, reflecting a youthful and dynamic presence on Instagram.

Instagram Score : 89.8/100 pts

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18. Shabnam Farajzada

Shabnam Farajzada is a beauty and food blogger known for her engaging content on Instagram and YouTube. She shares recipes, beauty tips, and lifestyle vlogs, often incorporating humor and personal anecdotes. Her posts feature a mix of food preparation, makeup tutorials, and family life, appealing to a broad audience interested in culinary arts and beauty. Shabnam's vibrant personality shines through her content, making her a relatable figure in the beauty and food blogging community.

Instagram Score : 89.9/100 pts

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17. Aygün Kazımova

Aygün Kazımova is a prominent Azerbaijani singer known for her engaging music and vibrant social media presence. She shares updates about her music releases, personal milestones, and collaborations, often highlighting her latest projects like 'Etiraf' and 'S.O.S'. Her posts reflect a blend of personal insights and professional achievements, resonating with a wide audience. Kazımova actively engages with her fans through various platforms, showcasing her artistic journey and cultural contributions.

Instagram Score : 90.2/100 pts

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16. Ilham Aliyev

Ilham Aliyev is the President of Azerbaijan, actively engaging in national and international affairs. His social media presence highlights significant political events, including meetings with foreign leaders and commemorations of historical events. He emphasizes themes of national sovereignty, territorial integrity, and diplomatic relations, particularly with Turkey and Pakistan. His posts often reflect on the development of the Karabakh region and the importance of Azerbaijan's geopolitical position.

Instagram Score : 90.3/100 pts

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15. Cabir Aliyev

Cabir Aliyev is a wedding photographer based in Baku, Azerbaijan, known for capturing engagement and wedding moments. His Instagram showcases a blend of personal anecdotes and professional highlights, emphasizing his photography services with promotional offers. He engages with his audience through relatable content and invites inquiries via WhatsApp for bookings. His posts often feature themes of love, celebration, and the beauty of Baku's landscapes, appealing to couples planning their weddings.

Instagram Score : 90.3/100 pts

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14. Mehriban Aliyeva

Mehriban Aliyeva serves as the First Vice-President of Azerbaijan, actively participating in various national and international events. Her social media presence highlights her involvement in climate change initiatives, urban development projects, and cultural heritage preservation. She frequently shares updates on significant governmental activities, including inaugurations and conferences, showcasing her commitment to social and environmental issues. Her posts often reflect her role in promoting Azerbaijan's image globally.

Instagram Score : 90.6/100 pts

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13. Röya

Röya is a prominent Azerbaijani singer and songwriter known for her powerful voice and diverse musical repertoire. She began her career in 1999 and gained fame with hits like 'Səninəm' and 'Ulduz Nəğməsi.' Röya has collaborated with major music companies in Türkiye and is recognized for her contributions to the Azerbaijani music scene, including winning the prestigious 'Altın Kelebek' award. Her social media presence showcases her music, personal reflections, and engagement with fans, highlighting her ongoing creative journey.

Instagram Score : 90.8/100 pts

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12. Nadjiba Ahmedi

Nadjiba Ahmedi is a vibrant content creator known for her engaging lifestyle and beauty videos across Instagram, TikTok, and YouTube. She shares personal experiences, travel adventures, and makeup tutorials, often highlighting her entrepreneurial ventures with local businesses. Her content resonates with a youthful audience, focusing on positivity and empowerment, particularly for women. Nadjiba actively promotes her cafes and engages with her followers through relatable and entertaining posts.

Instagram Score : 91/100 pts

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11. Ülvi Fatimə

Ülvi Fatimə is a prominent Azerbaijani content creator known for her engaging YouTube channel featuring music videos, vlogs, and personal stories. She showcases her musical talents through original songs and collaborations, often highlighting her cultural roots. Her content also includes lifestyle elements, such as family moments and unboxing videos, appealing to a broad audience. With a significant following, she actively encourages viewer engagement and subscription to her channel.

Instagram Score : 91/100 pts

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10. Emin Agalarov

Emin Agalarov is a prominent Azerbaijani developer, musician, and president of Agalarov Development. His social media showcases his dual focus on real estate projects, such as the Agalarov Residence in Uzbekistan, and his music career, featuring performances and collaborations with international artists. Emin engages with his audience through updates on construction projects and personal milestones, reflecting a blend of business acumen and artistic expression.

Instagram Score : 91.1/100 pts

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9. Vefa Şərifova

Vefa Şərifova is an Azerbaijani social media personality known for her vibrant posts showcasing fashion, beauty, and wedding themes. Her Instagram features a mix of personal moments, professional collaborations, and lifestyle content, often highlighting her work with various designers and makeup artists. With a strong engagement rate, she connects with her audience through relatable and visually appealing content, primarily focused on celebrations and style.

Instagram Score : 91.1/100 pts

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8. Zaur Gunay

Zaur Gunay is a prominent TV presenter and social media personality from Azerbaijan, known for his engaging content across platforms like Instagram, TikTok, and YouTube. His posts often reflect personal anecdotes, humor, and family-oriented themes, showcasing a blend of entertainment and lifestyle. Zaur actively engages with his audience through interactive content, including cooking recipes and personal stories, while also participating in community service events, highlighting his commitment to social causes.

Instagram Score : 91.2/100 pts

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7. Şəbnəm Tovuzlu

Şəbnəm Tovuzlu is a prominent Azerbaijani singer and manager, known for her engaging music content across platforms like Instagram, TikTok, and YouTube. Her posts often highlight her musical achievements, collaborations, and personal reflections, resonating with a large audience. She actively promotes her songs and engages with fans through heartfelt messages and updates about her career. Her content reflects a strong connection to Azerbaijani culture and music, showcasing her as a key figure in the local entertainment scene.

Instagram Score : 91.3/100 pts

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6. Şəfəq Məmmədova

Şəfəq Məmmədova is a travel enthusiast and founder of two businesses, @mimi_accesoriess and @mimicake_baku. Her Instagram showcases her love for travel, fashion, and culinary experiences, often featuring collaborations with various brands. She engages her audience with vibrant posts about her adventures and lifestyle, highlighting her personal style and creativity. Her content reflects a passion for aesthetics and a connection to her cultural roots.

Instagram Score : 91.9/100 pts

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5. Nicat Azadlı

Nicat Azadlı is a prominent figure in the Azerbaijani entertainment scene, specializing in dance and event management. He promotes dance courses and offers booking services for dancers for weddings and celebrations. His social media presence is characterized by engaging content showcasing dance performances, with a significant following on platforms like Instagram and YouTube. His posts often highlight trending dance routines and events, appealing to a wide audience interested in cultural celebrations and entertainment.

Instagram Score : 92.1/100 pts

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4. Naz Dej

Naz Dej is a prominent social media personality with a significant following, particularly on TikTok and Instagram, where she shares engaging content related to her music career. Her posts often feature vibrant visuals and personal moments, showcasing her personality and connection with fans. She promotes her music, including her latest single 'JUNAM BARAT BEGE', and interacts with her audience through relatable and entertaining content. Her presence is marked by a strong engagement rate and a focus on her artistic endeavors.

Instagram Score : 92.7/100 pts

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3. Dilşad MIYANI KARAKUŞ

Dilşad MIYANI KARAKUŞ is a biologist and culinary enthusiast from Azerbaijan, sharing her passion for cooking through engaging recipes on YouTube and social media. Her content focuses on easy and delicious pastry recipes, often highlighting traditional Azerbaijani dishes. With a strong presence on platforms like Instagram and TikTok, she connects with her audience by providing detailed ingredient lists and cooking tips, making her recipes accessible to all skill levels.

Instagram Score : 93.6/100 pts

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2. Emin Babayev

Emin Babayev, known as Chagaev, is a fitness coach and athlete based in Baku, Azerbaijan. He specializes in Brazilian Jiu-Jitsu (BJJ) and bodybuilding, sharing motivational content and training programs on social media. His posts often emphasize diet, fitness motivation, and personal transformation, engaging a community interested in health and fitness. He actively promotes a 60-day training program and encourages followers to start their fitness journeys.

Instagram Score : 94.2/100 pts

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1. Nəfəs Hüseynova

Nəfəs Hüseynova is a young social media personality known for her engaging TikTok and Instagram content, primarily featuring dance trends and humorous family interactions. Managed by her parents, her posts often include playful themes, showcasing her vibrant personality and charm. With millions of likes on her videos, she has captured a significant audience, particularly among younger viewers. Her content is characterized by lightheartedness and creativity, making her a relatable figure in the social media landscape.

Instagram Score : 99.2/100 pts

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