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Here's the list of the Top 20 Instagram Influencers in Colombia in 2025:
20. Sebastián Yatra
Sebastián Yatra is a Colombian singer-songwriter known for his emotive pop music and engaging social media presence. He shares personal stories, music updates, and artistic collaborations, often highlighting themes of love and hope. His posts feature a mix of promotional content for new releases and relatable anecdotes, resonating with a broad audience. Yatra's content is visually appealing and often includes interactions with fans and fellow artists, showcasing his vibrant personality and creativity.
Instagram Score : 95.3/100 pts
19. Alexandra Villanueva
Alexandra Villanueva, known as Alemizzle, is a Colombian content creator with a strong presence on TikTok and Instagram, where she shares humorous and relatable content, dance tutorials, and lifestyle vlogs. With over 3.8 million followers on TikTok, she engages her audience through entertaining videos that often highlight social issues, self-love, and personal experiences. Her content reflects a vibrant and playful personality, making her a popular figure among young audiences in Colombia and beyond.
Instagram Score : 95.4/100 pts
18. La Granja del Borrego
La Granja del Borrego is a Colombian content creator known for engaging and humorous content across multiple platforms, including TikTok and YouTube. The creator shares a mix of lifestyle, humor, and promotional content, often collaborating with brands like Garnier and Honda Motos Colombia. They also promote their own products, such as coffee and a book. The content often features animals and nature, reflecting a playful and interactive style that resonates with a broad audience.
Instagram Score : 95.4/100 pts
17. Maria Alejandra Villegas
Maria Alejandra Villegas is a content creator based in Medellín, Colombia. Her social media presence showcases a vibrant lifestyle, featuring personal milestones, cultural experiences, and engaging interactions with her audience. She often shares moments of pride and joy, such as welcoming a new pet and celebrating local culture. Her posts reflect a strong connection to her roots and a playful, approachable style.
Instagram Score : 95.5/100 pts
16. Andy Rivera
Andy Rivera is a Colombian musician with over a decade of experience in the music industry, known for his work in reggaeton and trap. His social media presence showcases a blend of personal moments, music promotions, and interactions with fans. He emphasizes the emotional connection through music, aiming to uplift and resonate with his audience. His posts often reflect themes of love, family, and gratitude, while also promoting his latest tracks and collaborations.
Instagram Score : 95.5/100 pts
15. Evana Maria
Evana Maria is a Colombian barber and social media personality known for her engaging haircut transformations and tutorials. With a strong presence on TikTok, she showcases her skills in various styles, particularly fades and designs, attracting a large audience. Her content often features personal touches, such as her experiences and interactions with clients, making her relatable to her followers. She also promotes her work through collaborations with brands like Fashion Nova, enhancing her visibility in the beauty and grooming industry.
Instagram Score : 95.7/100 pts
14. Manuel Turizo
Manuel Turizo is a Colombian singer and songwriter known for his contributions to the urban and reggaeton music scene. His social media presence highlights his music releases, including singles and albums, and promotes his concert tours. He engages with fans through interactive posts and shares behind-the-scenes content from his performances. Turizo's content often features themes of love, relationships, and personal experiences, resonating with a young audience. He has a significant following across platforms like Instagram, TikTok, and YouTube.
Instagram Score : 95.8/100 pts
13. Aida Victoria Merlano
Aida Victoria Merlano is a prominent social media personality known for her engaging content that blends personal experiences with motivational themes. She often shares insights on personal growth, relationships, and emotional well-being, resonating with a wide audience. Her posts reflect a strong emphasis on empowerment and resilience, often encouraging her followers to embrace their journeys. Aida's presence spans multiple platforms, where she connects deeply with her audience through relatable narratives and heartfelt messages.
Instagram Score : 95.9/100 pts
12. Natasha Mora
Natasha Mora is a vibrant social media personality from Venezuela, known for her engaging TikTok and Instagram content. She shares a mix of personal moments, humor, and lifestyle posts, often featuring her favorite flowers and playful interactions with friends. Her content resonates with a youthful audience, showcasing her personality through relatable and entertaining snippets. Natasha actively engages with her followers, creating a sense of community around her fun and lighthearted approach to life.
Instagram Score : 96.1/100 pts
11. Mariana Zapata
Mariana Zapata is a lifestyle and beauty influencer, CEO and founder of @bymarianazapata. She shares content focused on travel, fashion, and personal empowerment, often highlighting her journey and experiences. Her posts reflect a strong connection with her audience, emphasizing gratitude, motivation, and self-love. Mariana actively engages with her community, promoting her brand and products while encouraging others to pursue their dreams.
Instagram Score : 96.2/100 pts
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10. Ryan Castro
Ryan Castro is a Colombian artist known for his vibrant presence on social media, particularly on TikTok and Instagram. His content primarily revolves around music, with a focus on reggaeton and urban genres. He engages his audience with energetic posts, often promoting new releases and collaborations. His posts reflect a strong connection to his Colombian roots, frequently using national symbols and language. He has a significant following, with millions of likes on his videos, showcasing his popularity in the Latin music scene.
Instagram Score : 96.4/100 pts
9. Blessd
Blessd is a Colombian social media personality known for his vibrant presence across platforms like TikTok and Instagram. He frequently shares content related to music, particularly collaborations with artists like Anuel, and promotes his musical releases. Blessd is also involved in community activities, organizing events like 'La Navidad Bendita' for children and the elderly in his neighborhood. His posts often reflect a deep connection to his Colombian roots and a passion for music and community engagement.
Instagram score : 96.5/100 pts
8. Luis Fernando Diaz Marulanda
Luis Fernando Diaz Marulanda is a Colombian professional footballer playing for Liverpool FC and the Colombian national team. His social media presence showcases his achievements, passion for football, and engagement with fans. He often shares moments from matches, training, and personal milestones, emphasizing hard work and dedication. His posts reflect a strong connection to his Colombian roots and pride in representing his country on international platforms.
Instagram score : 96.6/100 pts
7. Yeferson Cossio
Yeferson Cossio is a Colombian social media personality known for his humorous and engaging TikTok content, often featuring pranks, personal anecdotes, and interactions with family and friends. He promotes his brands, including Chikara Labs and Kirei, while showcasing a lifestyle that resonates with a young audience. His posts frequently highlight relationships and family dynamics, contributing to his popularity across platforms.
Instagram Score : 97.2/100 pts
6. Greeicy Rendón
Greeicy is a Colombian singer and social media personality known for her engaging content that blends music, personal reflections, and motivational messages. Her posts often highlight her experiences, emotions, and connections with her audience, showcasing her journey in the music industry and her love for family and community. With a strong presence on platforms like Instagram and TikTok, she shares snippets of her life, performances, and thoughts, resonating with fans through relatable themes of love, dreams, and gratitude.
Instagram Score : 97.6/100 pts
5. La Segura
La Segura is a Colombian influencer known for her engaging content on pregnancy, motherhood, and personal experiences. She shares relatable posts about her journey as a first-time mom, often incorporating humor and fashion. Her social media presence includes interactive videos and discussions about societal norms, body positivity, and personal growth. She actively engages with her audience through various platforms, including Instagram and TikTok, where she showcases her daily life and promotes products.
Instagram Score : 98.4/100 pts
4. Juan Luis Londoño Arias
Maluma, a Colombian reggaeton and Latin pop artist, is renowned for his vibrant and engaging social media presence. He frequently shares updates about his music releases, concerts, and personal life, including behind-the-scenes content and interactions with fans. His posts often highlight his tours, collaborations with other artists, and his love for his home country, Colombia. Maluma's content is a mix of promotional material for his music and personal insights, making him a relatable and influential figure in the Latin music scene.
Instagram Score : 99/100 pts
3. Feid | FERXXO
Feid, also known as FERXXO, is a Colombian musician and performer known for his vibrant presence in the Latin music scene. His social media is filled with updates about his music releases, collaborations, and tours, often highlighting his Colombian roots with frequent use of the Colombian flag emoji. Feid engages with his audience through energetic posts and music videos, showcasing his reggaeton and urban music style. He frequently collaborates with other artists and expresses gratitude to his fans.
Instagram Score : 99.2/100 pts
2. Karol G
Karol G is a Colombian singer and songwriter known for her contributions to the reggaeton and Latin music scene. Her social media presence showcases her vibrant personality, musical collaborations, and heartfelt messages to fans. She often shares moments from her tours, personal reflections, and advocacy for women's empowerment and education. With millions of followers across platforms, she engages her audience through relatable content and emotional storytelling, making her a prominent figure in contemporary Latin music.
Instagram Score : 99.6/100 pts
1. Shakira Isabel Mebarak Ripoll
Shakira is a globally recognized Colombian singer-songwriter known for her unique blend of Latin, pop, and rock music. Her social media presence highlights her music tours, personal reflections, and advocacy for single mothers. She engages with her audience through vibrant posts about her performances, collaborations, and personal milestones, often using hashtags like #LMYNLWorldTour. Shakira's content resonates with themes of empowerment, love, and cultural pride, making her a prominent figure in the music industry.
Instagram Score : 100/100 pts
Also See 👀🏆 TOP 200 INSTAGRAM INFLUENCERS IN COLOMBIAFAVIKON TOOL TO FIND 5M+ INFLUENCERS IN COLOMBIAHOW DOES FAVIKON RANK INFLUENCERS?
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