Top 20 Retail Influencers in Germany in 2026

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Here’s the list of the Top 20 Retail Influencers in Germany in 2026:

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20. Jan Kunath

Jan Kunath is a seasoned executive with over 30 years of experience in the retail industry, specializing in transformation and leadership. As the former Deputy CEO of REWE Group, he has led numerous international and domestic change initiatives, focusing on innovation, technology, and cross-functional collaboration. His LinkedIn presence reflects a strong emphasis on leadership principles, organizational change, and the intersection of business, technology, and human-centric approaches. Jan frequently shares insights on retail trends, sustainability, and digital transformation, often drawing from his extensive career experiences. He is also active in various supervisory boards, contributing to discussions on technology, retail, and digitalization.

Favikon Authority Score: 3 462 pts

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19. Lars Klein

Lars Klein is the Chairman of the Executive Board at REWE West, a prominent retail company in Germany. He focuses on driving innovation in the retail sector, particularly through the introduction of new concepts like the 'fresh & smart' retail initiative, which includes autonomous cooking robots. Klein frequently shares insights on leadership, retail trends, and corporate milestones on LinkedIn. His posts often highlight significant company events, such as the launch of new retail technologies and corporate celebrations, emphasizing teamwork and customer-centric innovation. He is based in Hürth, near Cologne, and actively engages with his audience by discussing regional products and community initiatives.

Favikon Authority Score: 3 896 pts

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18. Andreas Reiffen

Andreas Reiffen is the CEO of Pentaleap and a prominent figure in the retail media industry. He focuses on innovative technology solutions for retail media networks, helping brands optimize ad performance and revenue. Reiffen frequently shares insights on retail media trends, ad tech advancements, and industry challenges through LinkedIn posts and public appearances. He emphasizes the importance of democratizing retail media and improving ad relevance for better shopper experiences. Reiffen is also involved in entrepreneurial ventures and startup investments, leveraging his expertise in affiliate marketing and e-commerce.

Favikon Authority Score: 3 966 pts

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17. Theresa Schleicher

Theresa Schleicher is a leading retail futurist and keynote speaker in the German-speaking world, known for her expertise in future trends and business models. She publishes influential trend studies such as the Retail Report series and the Zukunftsstudie Handel. Her work involves collaborations with major companies like Porsche AG and the German Federal Ministry of Economic Affairs. Theresa frequently shares insights on AI, sustainability, and innovative retail solutions, often presenting at international conferences and contributing to industry publications.

Favikon Authority Score: 4 052 pts

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16. Alexandra Tsingeni

Alexandra ("Alexis") Tsingeni is a retail expert, content creator, and live podcast host known for her deep insights into retail technology and its impact on employees and customers. She hosts the LIVE-Podcast "Retail o-Tones," where she discusses retail trends, innovations, and challenges with industry experts. Alexis has a background in Retail Management and has held key roles at companies like REWE Group, Volkswagen, and snabble. She frequently speaks at industry events, moderates discussions, and creates educational content on LinkedIn. Her work focuses on connecting commerce and technology, fostering innovation, and highlighting the human side of retail.

Favikon Authority Score: 4 432 pts

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15. Torsten Ahlers

Torsten Ahlers is the Managing Director of MediaMarktSaturn Marketing Services, specializing in retail media and digital marketing. He focuses on driving innovation and execution in retail media, leveraging first-party data and omnichannel strategies to create measurable growth for brands. Ahlers frequently shares insights on retail media trends, participates in industry events, and collaborates with partners to shape the future of digital marketing. His content often highlights successful campaigns, industry milestones, and thought leadership in retail media, emphasizing collaboration and innovation.

Favikon Authority Score: 4 512 pts

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14. Dr Angelus Bernreuther

Dr Angelus Bernreuther is a business development manager at DEFAMA Deutsche Fachmarkt AG, a German value-add investor specializing in retail real estate. With over 20 years of experience, he focuses on retail and real estate investments, B2B communications, and keynote speaking. His content includes industry insights, corporate updates, and thought leadership on retail trends, sustainability, and ESG. He frequently participates in industry events and moderates discussions, sharing expertise on luxury retail, grocery-anchored locations, and specialty stores. His posts often highlight DEFAMA's portfolio growth and financial performance.

Favikon Authority Score: 4 636 pts

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13. Jan Philipp Wintjes

Jan Philipp Wintjes is a retail and omnichannel management expert focused on delivering premium customer experiences and efficient omnichannel setups. He frequently shares insights on digital retail, customer loyalty, and innovative retail strategies, often highlighting his work with brands like HUGO BOSS. His content emphasizes the importance of technology, data-driven personalization, and seamless customer journeys across physical and digital environments. Wintjes also collaborates with global retail leaders and participates in industry conferences, showcasing his expertise in driving retail innovation and operational excellence.

Favikon Authority Score: 4 742 pts

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12. Christoph Eltze

Christoph Eltze is the Chief Digital and Technology Officer at REWE Group, a leading German retail company. He focuses on driving digital transformation and technological innovation across the organization. His work includes implementing AI, autonomous delivery systems, and smart store concepts to enhance customer experiences and operational efficiency. Eltze frequently shares insights on LinkedIn about retail technology, digitalization, and innovation, emphasizing the importance of customer-centric solutions and strategic partnerships. He also highlights REWE Group's initiatives in areas like retail media, fulfillment tools, and AI-driven analytics, showcasing the company's commitment to staying at the forefront of the retail industry.

Favikon Authority Score: 5 027 pts

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11. Patricia Grundmann

Patricia Grundmann is a seasoned professional in the retail and media industries, currently serving as the Managing Director of OBI Media & Retail Media. She leads OBI's media and paid performance teams, focusing on retail media, data-driven marketing, and female leadership. Patricia is also actively involved in industry leadership roles, including Chair of BVDW and Vice Chair of IAB Europe. Her LinkedIn presence highlights her expertise in business strategy, product development, and marketing, with a strong emphasis on retail media trends, CTV integration, and in-store media innovations. She frequently shares insights from conferences, panel discussions, and corporate events, positioning herself as a thought leader in the retail media ecosystem.

Favikon Authority Score: 5 110 pts

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10. Sebastian Rennack

Sebastian Rennack is a retail consultant and internationally recognized analyst specializing in grocery and discount retail strategies. He shares detailed store insights, retail trends, and strategic analyses primarily focused on European markets, particularly Germany, Poland, Slovakia, and Czech Republic. His content includes store visit reports, category management observations, and private label evolution across retailers like Lidl, Aldi, and Żabka. Rennack frequently speaks at industry events and publishes data-driven analyses in multiple languages, combining hands-on retail experience with macro-level market perspectives.

Favikon Authority Score: 5 115 pts

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9. Stefan Hoppe

Stefan Hoppe is a prominent figure associated with Kaufland, a major German supermarket chain. He actively promotes Kaufland's brand, products, and initiatives through LinkedIn posts, focusing on customer experience, sustainability, and corporate social responsibility. His content frequently highlights Kaufland's digital innovations, such as the Kaufland Card XTRA, and its commitment to sustainability, as seen in the 2024 Sustainability Report. Stefan also emphasizes Kaufland's educational and community initiatives, showcasing collaborations with organizations like the Philipp Lahm Foundation. His posts often celebrate team achievements and highlight Kaufland's role as a responsible corporate citizen.

Favikon Authority Score: 5 585 pts

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8. Stefan Binkowski

Stefan Binkowski is a SAP VP Retail & Wholesale Advisory and a recognized expert in retail AI and digital transformation. He frequently shares insights on omnichannel retail, AI applications in retail, and SAP solutions through LinkedIn posts and professional engagements. Stefan is actively involved in industry events such as EuroShop and DSAG-Handelstage, where he moderates, speaks, and collaborates with key stakeholders. His content often focuses on bridging technology, people, and processes to drive successful digital transformations in retail and wholesale sectors.

Favikon Authority Score: 5 625 pts

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7. Selda Morina

Selda Morina is the Head of Start-up Lounge at REWE Group, where she fosters innovation by supporting startups in the retail sector. She is also a Corporate Influencer, sharing insights into corporate culture, leadership, and female empowerment. Selda frequently posts about her work with startups, the challenges of innovation, and her personal journey as a working mom. Her content often highlights the importance of perseverance, authenticity, and collaboration in driving change within the corporate world. She is passionate about food and beverage innovation and advocates for female empowerment, emphasizing visibility and support for women in the workplace.

Favikon Authority Score: 5 755 pts

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6. Samuel Deichmann

Samuel Deichmann is a business executive with a focus on the footwear and retail industry, particularly within the EMEA region for SNIPES. He shares insights from his professional experiences, including store visits, team gatherings, and strategic partnerships. His content often highlights brand achievements, operational updates, and collaborative efforts with major brands like Nike, New Balance, and Paris Saint-Germain. Deichmann frequently acknowledges his teams and partners, emphasizing community building and the importance of teamwork in achieving business success.

Favikon Authority Score: 5 774 pts

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5. Patrick Schlüter

Patrick Schlüter is the Business Manager at GLOBUS Markthalle Koblenz, a German supermarket recognized as 'Supermarkt des Jahres 2025'. He focuses on retail innovation, customer experience, and bridging the gap between theory and practice in the grocery sector. His content revolves around retail management, consumer behavior, and operational excellence, often sharing insights from his daily interactions with customers and team members. He actively engages in local networking events and collaborates with regional producers to enhance store offerings. His LinkedIn posts frequently highlight the importance of emotional connections in retail, the value of local products, and innovative approaches to customer service.

Favikon Authority Score: 5 849 pts

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4. Dr. Tanja Hacker

Dr. Tanja Hacker is a prominent figure in Germany's eCommerce and retail industry, recognized as one of the most influential individuals in the sector. She is the CEO and Founder of Premium Leaders Club and Retail Experts Group, organizations that focus on business networking, leadership, and retail consulting. Her content primarily revolves around business leadership, networking events, and retail strategies, often shared through LinkedIn posts. She frequently attends and organizes high-profile events, such as the Hahnenkammrennen in Kitzbühel, and collaborates with industry leaders and organizations like the Deutscher Skiverband. Her work spans across Germany, Austria, Switzerland, and the UAE, emphasizing practical insights and actionable strategies for business growth.

Favikon Authority Score: 5 924 pts

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3. Prof. Dr. Stephan Rüschen

Prof. Dr. Stephan Rüschen is a professor and program director at the Duale Hochschule Baden-Württemberg (DHBW) in Heilbronn, specializing in food retail. He shares insights and updates on Smart Stores 24/7, a concept he passionately promotes. His content includes announcements of new store openings, technological innovations in retail, and educational posts about the future of retail. He frequently collaborates with industry partners and participates in retail innovation events. His posts often feature detailed analyses of market trends, store visits, and updates on retail technologies.

Favikon Authority Score: 6 249 pts

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2. Lionel Souque

Lionel Souque is the CEO of REWE Group, a leading retail and tourism company deeply rooted in society. He shares insights on retail innovation, sustainability, and leadership, often highlighting the importance of teamwork and corporate culture. His posts frequently feature corporate events, sports sponsorships, and discussions on European economic challenges. Souque also engages in dialogues with political and business leaders, emphasizing collaboration and pragmatic solutions for economic growth and digital transformation.

Favikon Authority Score: 6 664 pts

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1. Anna Weber

Anna Weber is the Co-CEO of BabyOne, a leading omnichannel retailer for baby and toddler products with over 100 stores in German-speaking countries. As a second-generation family entrepreneur, she co-founded ELSA & EMIL, a brand for baby and toddler products. Anna is actively involved in promoting female leadership, family businesses, and entrepreneurship. She serves on the advisory boards of Melitta and holds a symbolic professorship at the REACH Euregio Chair. Her content focuses on retail innovation, gender equality, and the challenges of demographic change in Germany. Anna frequently shares insights from her professional journey, advocating for modern leadership approaches and digital transformation in traditional industries.

Favikon Authority Score: 6 911 pts

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