Who is Luciano Santos? | B2B Influencer

Luciano Santos, a seasoned executive, speaker, and mentor, is recognized as a leading figure in the career coaching space in Brazil. With a substantial digital footprint and a career spanning over two decades in technology giants like Google, UOL, and Meta, Luciano leverages his vast experience to guide professionals in their career development. This analysis provides an in-depth look into his social media strategies, content impact, and overall influence.

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Luciano Santos: An Influential Voice in Career Coaching and Mentorship

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Luciano Santos boasts an impressive career, accumulating 24 years of experience in top-tier technology firms such as UOL, Google, and Meta (formerly Facebook), where he held pivotal roles, including Director of Sales. In June 2022, he shifted focus from corporate roles to pursue his passion for career mentoring and public speaking. Luciano’s mission is to empower individuals to navigate their professional paths successfully while maintaining balance and fulfillment. His best-selling book, ‘Seja Egoísta com sua Carreira,’ underscores his philosophy of taking proactive steps in one’s career.

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Social Coverage Summary

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Luciano Santos maintains an active presence across LinkedIn, Instagram, TikTok, YouTube, and X (formerly Twitter), positioning himself as a well-rounded career expert.

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LinkedIn: Cornerstone of Professional Engagement

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Luciano’s LinkedIn profile is central to his influence, showcasing his authoritative voice and expertise. With 609.7K followers and a high influence score of 93.6/100, LinkedIn serves as the backbone of his digital strategy.

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His content, which ranges from professional advice to personal anecdotes, is crafted to inspire, educate, and motivate his audience. His posts often garner thousands of likes and shares, highlighting their relatability and impact. Despite an engagement rate of 0.26%, his strategic choice of themes such as leadership, career resilience, and personal growth ensures steady interaction with his followers. Posting around 49 times a month, typically twice daily at 11 AM, Luciano keeps his community engaged and informed.

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• Username: @lucianoresponde

• Influence Score: 93.6/100

• Followers: 609.7K

• Activity: 49 posts last month

• Engagement Rate: 0.26%

• Growth:+0.8% (+4.8K followers)

• Average Engagement: 1.6K

• Posting Habits: Twice a day at 11 AM

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Instagram: Connecting Through Visual Storytelling

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With 185.6K followers and an influence score of 87/100, Instagram is another vital platform for Luciano’s outreach. Here, he shares behind-the-scenes glimpses, motivational messages, and insights on career success.

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Luciano’s Instagram content stands out for its mix of motivational Reels and posts that address challenges and triumphs in the workplace. His engagement rate on Instagram is notably higher at 2.18%, with an average of 4K interactions per post. His regular activity of 17 posts per month, typically at 11 AM, indicates a consistent effort to maintain connection and relevance.

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• Username:  @lucianoresponde

• Influence Score: 87/100

• Followers:185.6K

• Activity: 17 posts last month

• Engagement Rate: 2.18%

• Growth: +1.01% (+1.8K followers)

• Average Engagement: 4K

• Posting Habits: Everyday at 11 AM

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TikTok: Engaging a Younger Demographic

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TikTok, with its dynamic and short-form content format, provides Luciano with an opportunity to reach a younger, career-minded audience. His influence score of 80/100 and 46.3K followers mark TikTok as an emerging part of his strategy.

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Luciano’s TikTok videos typically center around career advice, relatable work experiences, and leadership tips. While his engagement rate is strong at 3.7%, he posts an average of 8.4 videos weekly, helping maintain his audience’s attention. His growth trend on this platform is steady, gaining 799 followers over the last 30 days.

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• Username: @lucianoresponde

• Influence Score: 80/100

• Followers: 46.3K

• Activity:8.4 videos per week

• Engagement Rate: 3.7%

• Growth: +1.76% (+799 followers)

• Average Engagement: 832

• Posting Habits: Everyday at 12 PM

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YouTube: Nurturing Deep Dives and Conversations

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Although Luciano’s YouTube presence, marked by 14.6K followers, is more niche, it remains a valuable channel for detailed career insights and longer discussions.

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With an influence score of 53/100, Luciano’s YouTube channel features thought-provoking Shorts and interviews on professional development. His engagement rate of 7.61% and recent growth of 9.77% indicate that his content resonates with a targeted audience.

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• Username: @LucianoResponde

• Influence Score: 53/100

• Followers: 14.6K

• Activity: 0.5 videos per month

• Engagement Rate: 7.61%

• Growth:+9.77% (+1.3K followers)

• Average Engagement: 89

• Posting Habits: Infrequent

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X (Formerly Twitter): Niche and Selective Outreach

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Luciano’s X profile, with 3.1K followers and an influence score of 5.9/100, shows minimal activity but maintains relevance within his follower base.

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The platform’s unique style allows Luciano to share concise, impactful thoughts related to work-life balance and career growth. Despite a low engagement rate of 0.98%, his curated content still adds value to those who follow him.

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• Username: @lucianoresponde

• Influence Score:5.9/100

• Followers: 3.1K

• Activity: Irregular

• Engagement Rate: 0.98%

• Growth: -0.71% (-21 followers)

• Average Engagement: 30

• Posting Habits: Minimal

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Newsletter:

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The newsletter stands out by offering practical advice tailored to professionals looking to maximize their potential in the workplace. Luciano blends his 24+ years of experience in tech giants like Google, Meta, and UOL with his deep understanding of leadership and behavior.

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With over 308,000 subscribers, Be Selfish with Your Career is published weekly and has grown to be an influential voice among professionals in Brazil and beyond. This extensive readership underlines the high demand for trustworthy career mentorship and unique perspectives on personal growth.

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The newsletter’s influence extends beyond simple advice; it helps readers reflect on their career paths, fostering a proactive and “selfish” approach to achieving success. Luciano's engaging writing style, combined with his credibility as an author and corporate leader, makes the newsletter a go-to resource for those aiming to transform their professional journeys.

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Social Media Influence: Authority Score and Rankings

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Luciano’s Favikon authority score of 8,828 places him as the #2 career coaching expert in Brazil, underscoring his expertise and wide influence. His presence in the top 1% on LinkedIn highlights his significant role in the professional development sector.

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Brand Partnerships and Reachability

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Luciano’s reachability is rated as “Normal,” with an estimated sponsored post cost of $6.8K. He collaborates with top career development brands and thought leaders, strengthening his network and expanding his influence. Partnerships allow him to amplify his voice and provide unique perspectives to his audience.

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Content Strategy: Engaging and Provocative

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Luciano’s content strategy is deeply rooted in authenticity and value. By blending motivational stories with actionable advice, he connects with a diverse audience seeking career guidance. His strategic use of visuals, engaging Reels, and thought-provoking captions ensures his posts remain impactful and shareable.

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Luciano Santos exemplifies how a comprehensive approach to social media and career mentorship can make an impactful difference. His commitment to fostering career growth and resilience positions him as an influential leader in the industry. As he continues to build on his digital footprint, strategic use of newsletters and deepening partnerships can further solidify his role as a leading voice in career coaching and professional development.

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