Top Dutch Influencers in 2025

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Here's the list of the Top 20 Dutch Influencers in 2025: 

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20. Maarten Paes

Maarten Paes is a Dutch goalkeeper living the American dream. He is known for his impressive skills and performance on the field. Maarten has gained a significant following on social media, particularly on Instagram and TikTok, where he shares updates and highlights of his career. He has also collaborated with various brands and participated in giveaways. Maarten's presence on social media allows fans to stay connected with his journey and shows his dedication to the sport. With his talent and passion, Maarten Paes continues to make a name for himself in the world of soccer.

Followers on social media: 4.2M

Favikon Authority Score : 9 190 pts

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19. Enzo Knol

Enzo Knol is a popular vlogger known for documenting his daily life through vlogs. With over millions of subscribers on YouTube, Enzo uploads a new vlog every day at 16:00. He also has his own merchandise and is active on Instagram and Snapchat. Enzo's vlogs feature various adventures, including traveling, exploring new places, and engaging in thrilling activities. His vlogs provide a glimpse into his exciting and adventurous lifestyle, making them popular among his dedicated fanbase.

Followers on social media: 6.7M

Favikon Authority Score : 9 275 pts

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18. Bo Brown

Bo Brown is a fashion influencer known for providing useful fashion inspiration, challenges, battles, and tips on their TikTok and YouTube channels. They have a large following on TikTok with over 1 million followers and regularly upload videos at 3pm (GMT+1). Bo Brown also shares outfit links and offers a shop where followers can purchase their outfits. They are active on Instagram, where they encourage followers to follow for daily fashion inspiration and contact them for personal advice or tips. Bo Brown's content includes hacks for voluminous hair, strapless bras, creating new tops out of basic white shirts, and more. They also share fashion-related videos and reviews, such as the best strapless bra hack and comparing millennial and Gen-Z Barbie dolls.

Followers on social media: 3.9M

Favikon Authority Score : 9 182 pts

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17. Armin van Buuren

Armin van Buuren is a highly successful musician and DJ, known for his work in the trance music scene. He has won numerous awards, including the prestigious DJ Mag Top 100 DJs poll five times. In addition to his music career, he is also a Global Oceans Ambassador, actively working to raise awareness about the impact of plastic pollution on the world's oceans. Armin regularly shares updates about his music and events on social media, and has recently released his eighth studio album, 'Feel Again'.

Followers on social media: 14.1M

Favikon Authority Score :  9 383 pts

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16. Mella Carli

Mella Carli is a social media user who shares posts about her life and experiences. She is originally from the Netherlands but currently living in Indonesia. Her posts often include personal anecdotes, random thoughts, and humorous observations. Mella also engages with her followers and responds to comments. She occasionally promotes products or services through endorsements. Overall, Mella's social media presence is lighthearted and relatable, offering a glimpse into her daily life.

Followers on social media: 3.7M

Favikon Authority Score : 9 228 pts

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15. Negin Mirsalehi

Negin Mirsalehi is a Dutch-Iranian entrepreneur and founder of the haircare brand Gisou, which is famous for using honey as a key ingredient. She is also a passionate beekeeper and advocates for the protection of bees. Negin shares her personal life and style with her followers on Instagram and YouTube, featuring travel, fashion, beauty and family-related content. In addition, she has documented her fertility journey, infertility struggles and the pregnancy of her first child on her YouTube channel, providing support and inspiration for others who may be going through similar experiences.

Followers on social media: 8.9M

Favikon Authority Score : 9 230 pts

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14.  Matthijs de Ligt

Matthijs de Ligt is a Dutch professional footballer who currently plays as a center-back for Juventus and the Netherlands national team. He began his football career at a young age in the Ajax youth academy, where he quickly rose to prominence as a gifted defender. He has since become one of the most promising young defenders in the world, winning numerous awards and accolades for his performances. De Ligt is known for his physicality, aerial prowess, and technical ability both on and off the ball. He frequently posts updates about his training and matches on social media, keeping his fans engaged and up-to-date on his progress.

Followers on social media: 6.7M

Favikon Authority Score : 9 266 pts

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13. Cas van de Pol

Cas van de Pol is an animator and YouTuber who creates cartoons and recaps of popular movies and TV shows. He has collaborated with various animators and artists to produce his work, and also streams his animation process on Twitch. He runs a Patreon page for those who wish to support his channel. Cas has worked on Minecraft animations and has also created recaps of popular franchises such as Marvel and Harry Potter. He is active on social media platforms such as Twitter, Instagram, and TikTok.

Followers on social media: 9M

Favikon Authority Score : 9 287 pts

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12. Horror Skunx

Winston, also known as Horror Skunx, is a professional VFX artist and filmmaker from the Netherlands. With a background in visual effects and a passion for horror, Winston started creating short scary videos to entertain and scare audiences. His channel features a collection of horror films, including 'Opila Bird's Sad Origin Story' and 'Choo Choo Charles - I'm Not a Monster'. Winston's content is original and he is skilled at using visual effects to create a creepy atmosphere. He also streams his music compositions and collaborates with other creators. Contact Winston for business inquiries.

Followers on social media: 8.4M

Favikon Authority Score : 9 290 pts

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11. Emma Heesters

Emma Heesters is a Dutch singer, songwriter, and YouTuber with over 5.8 million subscribers on her channel. Her videos mainly consist of music covers that she uploads every week, while working on her original music. Emma Heesters is known for singing in different languages, including English and Hindi. She has performed live in India and has also collaborated with several Indian artists. Apart from singing, Emma shares her everyday life with her fans on Instagram. She is a social media influencer and has partnered with several brands for promotions.

Followers on social media: 8.6M

Favikon Authority Score : 9 290 pts

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10.  Xavi Simons

Xavi Simons is a young Dutch football player currently playing for Paris Saint-Germain. He is also a Social Ambassador for UNICEF Nederland, using his platform to raise awareness and support for their causes. Xavi is active on social media, regularly sharing updates and behind-the-scenes glimpses into his life as a professional athlete. He is known for his positive attitude, hard work, and dedication to the sport, and is a rising star in the football world.

Followers on social media: 8.1M

Favikon Authority Score : 9 319 pts

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9. Max Verstappen

Max Verstappen is a Dutch F1 driver and the current F1 World Champion. He drives for the Red Bull Racing team and is known for his aggressive driving style and ability to push the limits. He has won multiple races and championships throughout his career, and is considered one of the top drivers in the sport. In addition to racing, Verstappen is also involved in various partnerships with brands such as Heineken and EA Sports, and has his own line of merchandise available on his website, Verstappen.com.

Followers on social media: 17.8M

Favikon Authority Score : 9 380 pts

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8. Niels

Niels, also known as appledsign, is an Apple and iPhone expert who shares tips and tricks on his Instagram page and YouTube channel. He also provides Apple news, concepts, and jokes to his followers. Niels runs a business and collaborates with other Apple enthusiasts. He engages with his followers by asking questions and encouraging them to share their opinions in the comments section. Niels also shares discount codes for Apple products on his website.

Followers on social media: 5.6M

Favikon Authority Score : 9 407 pts

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7. Jutta Leerdam

Jutta Leerdam is a Dutch speedskater who has achieved great success in her career. She has won several championships, including the World Single Distance Championships, European Speed Skating Championships, and Dutch Single Distance Championships, in various categories such as 1000m, 500m, and sprint. Leerdam has also won five 1000m World Cup gold medals in a single season, which is a remarkable feat. In addition to her sports career, she has collaborated with brands such as Find Your Fit and has a significant social media following.

Followers on social media: 6.5M

Favikon Authority Score : 9 450 pts

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6. Browney

Browney is a fitness influencer and YouTuber known for his workout challenges and epic videos. He promotes staying fit and healthy by documenting his fitness journey on social media platforms like Instagram and YouTube. The YouTuber collaborates with brands like Gymshark, MyProtein, and others, to promote their products and provide discounts to his followers. Browney is also known for his 90-day transformation program, aimed to help his followers achieve their fitness goals. Through his videos, Browney inspires his followers to push their limits and stay motivated to achieve their fitness goals.

Followers on social media: 9.4M

Favikon Authority Score : 9 476 pts

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5. Frenkie de Jong

Frenkie de Jong is a professional football player who currently plays as a midfielder for FC Barcelona and the Netherlands national team. He has won several titles with AFC Ajax, including the Eredivisie, KNVB Cup, and Johan Cruyff Shield. Frenkie played a crucial role in the Netherlands reaching the UEFA Nations League final in 2019. He is also a fan of NFT art and launched his own unique digital collectibles in 2021. Frenkie is active on Twitter, Instagram, and YouTube, where he shares exclusive content and engages with his fans.

Followers on social media: 15.3M

Favikon Authority Score : 9 487 pts

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4. Virgil van Dijk

Virgil van Dijk is a Dutch professional footballer who plays as a center-back for Liverpool FC and the Netherlands national team. He is widely regarded as one of the best defenders in the world and has won numerous individual awards, including the UEFA Men's Player of the Year in 2019. Van Dijk has also been instrumental in Liverpool's recent success, helping the club win the Premier League, Champions League, and Club World Cup. Off the pitch, he is known for his philanthropic work and has established the Virgil van Dijk Foundation to support children in need.

Followers on social media: 19.4M

Favikon Authority Score : 9 501 pts

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3. W&W

W&W is a Dutch DJ and production duo consisting of Willem van Hanegem and Ward van der Harst. They formed the duo in 2007 and have become one of the most sought-after acts in electronic dance music. They are known for their energetic music and festival sets, dominating dance floors worldwide and ranking in DJ Mag's Top 20 DJs for the past 9 years. W&W has performed at renowned festivals like Tomorrowland, Ultra, and EDC, and broke the world record in China with 24 shows in 27 days. They have released multiple tracks and collaborated with other artists, including their recent collaboration with Harris & Ford x Special D.

Followers on social media: 5.1M

Favikon Authority Score : 9 581 pts

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2. NikkieTutorials

Nikkie de Jager, popularly known as NikkieTutorials, is a Dutch makeup artist, beauty YouTuber, and social media influencer. With over 14 million subscribers on YouTube, she creates makeup tutorials, product reviews, and other beauty-related content. Nikkie has collaborated with several brands like Maybelline, Ofra Cosmetics, and Morphe. She was also named one of Forbes' 2020 30 under 30 in Europe. In 2020, she came out as transgender in a video that went viral, and she has been an advocate for the LGBTQ+ community ever since.

Followers on social media: 44.7M

Favikon Authority Score : 9 593 pts

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1. Memphis Depay

Memphis Depay is a Dutch professional football player currently playing for Olympique Lyonnais and the Dutch National Team. He has also released music and has a YouTube channel where he posts about his life as a footballer and his other interests.

Followers on social media: 24.6M

Favikon Authority Score : 9 630 pts

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How does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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