Top 20 Fragrance Influencers in the US in 2025

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Here’s the list of the Top 20 Fragrance Influencers in the US in 2025:

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‍20. Christian Ounanian

Christian Ounanian is a fragrance expert with over 25 years of experience in perfumes and colognes. He shares insights on fragrance dupes and promotes a healthy lifestyle through his content. His social media presence includes engaging posts about fragrance collections, discounts, and charitable contributions, such as donating perfumes to the homeless. He emphasizes passion, gratitude, and efficiency in his brand, appealing to fragrance enthusiasts and those interested in affordable luxury scents.

Authority Score : 7 886 pts

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19. Ross Carlos

Ross Carlos is a fragrance enthusiast and bodybuilder who shares reviews and insights on colognes and perfumes across multiple social media platforms. His content includes fragrance reviews, bodybuilding updates, and personal reflections on his journey as a content creator. He engages with his audience through casual and relatable posts, often highlighting affordable fragrance options and his experiences in bodybuilding competitions.

Authority Score : 7 926 pts

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18. Dallas Dudra

Dallas Dudra, known as Chaos Fragrances, specializes in affordable fragrance reviews and recommendations. He engages a large audience on platforms like YouTube and Instagram, sharing insights on clone fragrances and exclusive deals. His content often includes promotional codes and affiliate links, emphasizing budget-friendly options for fragrance enthusiasts. With a focus on men's fragrances, he provides a mix of product reviews, collection highlights, and seasonal recommendations, appealing to fragrance lovers seeking value.

Authority Score : 7 954 pts

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17. Tristan | That Fragrance Kid

Tristan, known as 'thatfragrancekid', is a content creator specializing in men's fragrances. He shares reviews, recommendations, and insights on various colognes and perfumes across TikTok and Instagram, engaging a large audience with his vibrant personality and expertise in the fragrance industry. His posts often include collaborations with brands like Gucci and Calvin Klein, showcasing his influence in the fragrance community.

Authority Score : 7 969 pts

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16. Darian Hill

Darian Hill, known as the Bowtie Fragrance Guy, is a prominent fragrance reviewer and lifestyle content creator. He shares insights on colognes, style tips, and fitness advice through his YouTube channel and social media platforms. His content often features fragrance recommendations, reviews, and personal anecdotes, appealing to fragrance enthusiasts and men seeking style guidance. He actively engages with his audience, promoting various fragrance brands and products, and has built a community around his passion for scents.

Authority Score : 7 981 pts

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15. Bailee | Little Miss Bailee

Bailee is a fragrance influencer and beauty creator based in Indiana, known for her engaging content on TikTok and Instagram. As a member of the Sephora Squad 2023, she shares insights on perfumes, beauty tips, and self-care. With a significant following, she focuses on luxury fragrances and collaborates with brands like Dior and Valentino. Her posts often highlight product reviews, personal experiences, and recommendations, appealing to beauty enthusiasts and fragrance lovers.

Authority Score : 7 985 pts

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14. Saint Yim

Saint Yim is a USMC veteran and co-founder of Aragami Studio, based in Los Angeles, CA. He focuses on men's lifestyle, fragrance recommendations, and personal development, aiming to help men elevate their lifestyle through humor and shared experiences. His content spans TikTok, Instagram, and YouTube, where he engages audiences with fragrance tips, lifestyle advice, and personal anecdotes, fostering a community of fragrance enthusiasts and lifestyle learners.

Authority Score : 8 045 pts

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13. Justin Copeland

Justin Copeland is a fragrance enthusiast and professional musician who shares his passion for scents through engaging content on YouTube and Instagram. He provides fragrance reviews, recommendations, and affiliate links to various products, showcasing a wide range of perfumes. His posts often include personal anecdotes and humor, making fragrance exploration accessible and enjoyable for his audience. He also promotes his twin brother's Christian podcast, indicating a personal connection to his content.

Authority Score : 8 076 pts

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12. Sebastian Jara

Sebastian Jara, known as The Perfume Guy, is a fragrance reviewer based in San Francisco. He shares in-depth reviews and insights on various perfumes, focusing on both niche and designer scents. His content includes fragrance comparisons, recommendations, and personal experiences from events like Beautyworld Middle East. He actively engages with his audience through social media, encouraging discussions about favorite scents and fragrance trends. His posts often feature links to purchase fragrances and promote giveaways.

Authority Score : 8 111 pts

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11. Zoë | Perfume Princess

Zoë, known as Perfume Princess, is a fragrance enthusiast sharing her passion for perfumes across TikTok and YouTube. She reviews affordable and luxury scents, often highlighting her favorites and providing recommendations. Her content features engaging discussions about fragrance notes, layering techniques, and new releases, appealing to a diverse audience of fragrance lovers. Zoë actively promotes various perfume brands and often collaborates with them, showcasing her expertise in the perfume industry.

Authority Score : 8 241 pts

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10. Stephanie Geismar

Stephanie Geismar is a fragrance enthusiast and content creator known for her engaging TikTok and Instagram posts about perfumes. With a significant following, she shares affordable perfume recommendations, reviews, and guides, focusing on sweet and gourmand scents. Her content often features collaborations with various fragrance brands, showcasing her expertise in the perfume industry. Stephanie also promotes her own fragrance line, Nearly Noon, emphasizing its unique scent profile and international shipping options.

Authority Score : 8 257 pts

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09. Ashton Kirkland

Ashton Kirkland, known as Gents Scents, is a fragrance enthusiast and reviewer with a strong presence on YouTube and TikTok. He specializes in affordable clone fragrances, providing reviews, lists, and recommendations for various scent profiles. His content often includes discount codes for fragrance purchases, making it accessible for viewers. With a focus on men's fragrances, he engages a large audience interested in budget-friendly options and fragrance tips.

Authority Score : 8 355 pts

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08. Sir Candle Man

Sir Candle Man is a fragrance and wellness enthusiast known for his engaging reviews and lifestyle content centered around luxury perfumes and scented candles. He shares insights on various fragrance brands, offers tips for candle care, and promotes a bougie lifestyle. His content spans TikTok, Instagram, and YouTube, where he connects with audiences through unboxing videos, product reviews, and personal anecdotes about fragrance experiences.

Authority Score : 8 448 pts

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07. Mindy

Mindy is a lifestyle content creator focusing on beauty, body care, and fragrance. With a strong presence on TikTok and Instagram, she engages her audience through product hauls, self-care routines, and shopping vlogs. Her content often features popular brands like Coach and Victoria's Secret, showcasing her favorite products and personal style. Mindy promotes a girly aesthetic and emphasizes self-care, making her a relatable figure for her followers.

Authority Score : 8 551 pts

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06. Cal Cologne

Cal Cologne is a fragrance content creator with a strong presence on TikTok, Instagram, and YouTube, where he shares reviews, unboxings, and recommendations for various fragrances. With a decade of experience in video production, he combines storytelling and creativity to engage his audience. His content often features niche and affordable fragrance options, appealing to both fragrance enthusiasts and newcomers alike.

Authority Score : 8 698 pts

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05. Olivia VanDerMillen

Olivia VanDerMillen, known as Olivia Olfactory, is a fragrance enthusiast and content creator specializing in perfumes. Her social media presence focuses on budget-friendly and niche fragrances, offering tips and reviews. She engages her audience with playful content about scent layering and beauty products, often featuring collaborations with various brands. Olivia promotes a vibrant community around fragrance exploration, encouraging followers to discover their unique scent stories.

Authority Score : 8 821 pts

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04. Noel Thomas

Noel Thomas is a fragrance enthusiast based in NYC, focusing on cologne reviews and self-improvement content. His social media presence showcases a blend of fragrance recommendations, fashion insights, and personal growth tips, appealing to a diverse audience interested in lifestyle and grooming. With a significant following on TikTok and Instagram, he engages viewers through entertaining and informative posts about perfumes, often featuring popular brands and trends in the fragrance industry.

Authority Score : 8 859 pts

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03. Paul Fino

Paul Fino is a prominent fragrance influencer known for his engaging content on TikTok and Instagram, where he shares reviews, routines, and collaborations with brands like Kayali and Rare Beauty. His posts often highlight gourmand scents and body care products, showcasing his expertise in the fragrance industry. With a significant following, he actively engages with fans and promotes various perfume collections, making him a key figure in the beauty and fragrance community.

Authority Score : 8 913 pts

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02. Michelle Pfeiffer

Michelle Pfeiffer is a creative director and founder of Henry Rose, a fragrance brand. She actively engages with her audience on Instagram, sharing personal insights, community support initiatives, and brand promotions. Her posts often highlight her commitment to social causes, particularly in response to local disasters, and she expresses gratitude towards first responders. Michelle's content reflects her passion for beauty and wellness, alongside her dedication to community recovery efforts.

Authority Score : 8 918 pts

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01. Rashad Little

Rashad Little is a Los Angeles-based content creator focusing on fashion, fragrance, and lifestyle. He shares engaging posts about men's fashion essentials, home decor, and lifestyle tips across platforms like Instagram and TikTok. With a significant following, he promotes brands through sponsored content, showcasing products that enhance everyday living. His content often includes practical advice, product reviews, and personal insights into his stylish lifestyle.

Authority Score : 9 041 pts

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