Top 20 Influencers in Estonia in 2025

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Here's the list of the Top 20 Influencers in Estonia in 2025: 

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20. Karl Niilo

Karl Niilo is a prominent social media entrepreneur and branding expert with a significant following across platforms, including 650k on Instagram and 1.7M on YouTube. His content focuses on life inspiration, entrepreneurship, and personal development, often featuring motivational themes and insights from various influential speakers. He actively engages with his audience, promoting collaboration and community growth. His posts reflect a blend of educational and inspirational content aimed at empowering individuals to pursue their dreams.

Favikon Authority Score : 8 188 pts

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19. Toomas Lismus

Mudan, a creative YouTuber and freelancer, is known for his expertise in video editing, particularly with Premiere Pro. He collaborates with popular creators like The Anime Man and CDawgVA, and is a key contributor to the Trash Taste Podcast. His content often explores Japanese culture, anime, and unique experiences in Tokyo. Mudan's social media presence is marked by his dedication to high-quality editing and a passion for sharing his creative journey.

Favikon Authority Score : 8 194 pts

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18. Brigitte Susanne Hunt

Brigitte Susanne Hunt is a prominent Estonian entertainer known for her engaging presence on social media. She has been recognized as the 'Sexiest Woman 2020' and is a participant in shows like 'Dancing with the Stars.' Her content focuses on beauty, fitness, and lifestyle, often sharing personal experiences and product recommendations. Brigitte is also involved in podcasting, discussing societal issues and personal stories, making her a multifaceted personality in the entertainment industry.

Favikon Authority Score : 8 204 pts

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17. Anette Pirso

Anette Pirso is an illustrator from Estonia, specializing in mythology, folklore, and history, particularly focusing on goddesses. Her social media showcases her artistic creations, including limited edition products like umbrellas and stained glass lamps, while also sharing detailed narratives about the deities she illustrates. Anette engages her audience with personal insights and encourages the use of her art for tattoos, reflecting her supportive approach to art sharing.

Favikon Authority Score : 8 208 pts

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16. Aleksey Blyshko

Aleksey Blyshko is the founder of CarePro and runs the GazzGo Lab YouTube channel, focusing on automotive content. He shares insights on car restoration, modifications, and personal projects, including a unique journey to earn a Porsche Panamera. His social media presence is characterized by engaging automotive enthusiasts and showcasing various car-related activities, including arm wrestling events. He actively encourages collaboration and interaction with his audience.

Favikon Authority Score : 8 211 pts

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15. Nika Marula

Nika Marula is a vibrant social media personality known for her engaging content that blends humor, music, and lifestyle themes. With a significant following on TikTok, she shares relatable and entertaining videos, often encouraging audience interaction through comments and emojis. Her content includes music performances, lifestyle tips, and promotional collaborations, showcasing her dynamic presence in the digital space.

Favikon Authority Score : 8 231 pts

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14. Karina Korol

Karina Korol is a tattoo artist and owner of Ink and Art Tattoo Studio, specializing in realistic black and gray tattoos. She actively engages her audience with custom tattoo designs and artwork, showcasing her skills through various social media platforms. Her content features tattoo ideas, commission requests, and art for sale, appealing to art and tattoo enthusiasts. She is currently transitioning to Spain, indicating a dynamic creative journey.

Favikon Authority Score : 8 263 pts

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13. Siim Land

Siim Land is an 8x bestselling author and anthropologist focused on longevity and human performance. He shares insights on health, biohacking, and wellness through various social media platforms, including Instagram and YouTube. His content often includes evidence-based discussions on supplements, exercise, and lifestyle choices that promote longevity. Siim also conducts retreats and offers coaching services, emphasizing practical strategies for improving healthspan and vitality.

Favikon Authority Score : 8 275 pts

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12. Oleg Besedin

Oleg Besedin is an Estonian documentary filmmaker focused on topics related to Estonia, including films, broadcasts, and interviews. His YouTube channel features discussions on geopolitical issues, particularly the Russia-Ukraine conflict, and critiques of Western policies. He engages with various political commentators and experts, providing a platform for alternative viewpoints on current events. His content often reflects a critical stance towards Western narratives and emphasizes the complexities of international relations.

Favikon Authority Score : 8 327 pts

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11. Julius Rou

Julius is a content creator based in Estonia, focusing on urban exploration, travel, and everyday life in various countries, particularly in Europe. His YouTube channel features detailed travel vlogs showcasing lesser-known locations, cultural insights, and personal experiences. He engages with his audience through informative and visually appealing content, often highlighting the contrasts between urban and rural life. Julius also promotes collaboration opportunities and has a presence on Instagram and Telegram.

Favikon Authority Score : 8 337 pts

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10. Martti Hallik

Martti Hallik is an Estonian content creator based in the USA, focusing on travel and lifestyle content. He shares experiences from his adventures, including unique travels to Afghanistan, and engages with his audience through vlogs and social media posts. His content often features personal reflections and emotional moments, showcasing his journey and relationships. He collaborates with other creators and emphasizes community and connection in his work.

Favikon Authority Score : 8 408 pts

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9. Ott Tänak

Ott Tänak is a professional rally driver and the 2019 World Rally Champion, currently competing for Hyundai Motorsport. His social media presence showcases his racing experiences, insights into rally events, and interactions with fans. He often shares updates on his performance, strategies, and the challenges faced during competitions, emphasizing his dedication to the sport. His posts reflect a strong connection to the rally community and a commitment to maintaining the authenticity of motorsport.

Favikon Authority Score : 8 436 pts

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8. Syn Cole

Syn Cole is an Estonian DJ and music producer known for his energetic house music and collaborations with notable artists like Avicii. He has achieved over 1 billion streams across platforms and has performed at major festivals such as Tomorrowland and EDC Las Vegas. His work includes popular remixes and original tracks, showcasing a blend of progressive house and electronic dance music. Syn Cole actively engages with his audience through social media, sharing updates on new releases and personal reflections on his musical journey.

Favikon Authority Score : 8 448 pts

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7. Liina Ariadne Pedanik

Liina Ariadne Pedanik is an Estonian artist and content creator based in Los Angeles, known for her music and engaging social media presence. She shares personal moments, music updates, and beauty content, often highlighting her Estonian heritage. Her posts reflect a blend of creativity and personal storytelling, with a focus on music releases and lifestyle content. Liina actively engages with her audience through various platforms, showcasing her artistic journey and collaborations.

Favikon Authority Score : 8 486 pts

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6. Yugoro

Yugoro is a passionate cosplayer and prop maker from Estonia, actively sharing tutorials, photosets, and cosplay adventures across multiple platforms. With a focus on characters from popular media like Sonic and Hazbin Hotel, Yugoro engages a vibrant community through creative content and interactive posts. The account showcases a blend of artistry and craftsmanship, appealing to fellow enthusiasts and aspiring cosplayers alike.

Favikon Authority Score : 8 533 pts

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5. FalconClaw

FalconClaw is a prominent figure in the night vision and thermal imaging community, focusing on advanced gear and equipment. Their social media presence is centered around showcasing and reviewing night vision and thermal technology, often highlighting the capabilities and limitations of such equipment. They engage with a large audience interested in tactical gear and provide insights into the practical applications of night vision and thermal devices.

Favikon Authority Score : 8 631 pts

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4. Goosiest

Goosiest is a 30-year-old content creator focused on drifting games, primarily on YouTube and Twitch. His channel features gameplay, challenges, and tutorials related to popular racing titles like Forza Horizon and Assetto Corsa. He engages his audience with giveaways and interactive content, fostering a community through Discord. His posts often highlight his gaming setup and experiences, appealing to sim racing enthusiasts and gamers interested in drifting mechanics.

Favikon Authority Score : 8 663 pts

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3. Kaja Kallas

Kaja Kallas is a prominent Estonian politician and the Chairwoman of the Estonian Reform Party. She serves as the EU High Representative for Foreign Affairs and Security Policy, advocating for Ukraine's sovereignty and European unity against Russian aggression. Kallas emphasizes the importance of robust security guarantees for Ukraine and actively participates in discussions on EU sanctions against Russia. Her legal background in European competition law complements her political role, focusing on democracy and human rights.

Favikon Authority Score : 8 706 pts

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2. Ranno Tamm

Ranno Tamm, known as 'trannot' on TikTok, is an Estonian singer celebrated for his deep bass voice and unique singing style. He captivates audiences with performances often set in stairwells, gaining millions of views. His content frequently features covers of popular songs and themes from shows like 'Death Note' and 'JoJo's Bizarre Adventure.' Ranno's social media presence is marked by his musical talent and creative arrangements, appealing to a wide audience interested in music and performance art.

Favikon Authority Score : 8 940 pts

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1. Tommy Cash

Tommy Cash is an Estonian rapper and artist known for his unique blend of music and visual art. His social media presence showcases a mix of personal reflections, music promotions, and collaborations with other artists. He engages with themes of identity, creativity, and cultural commentary, often using humor and irony. His posts frequently highlight his music releases and artistic projects, appealing to a global audience interested in contemporary music and art.

Favikon Authority Score : 9 175 pts

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🔎 See the Top 200 Influencers in Estonia

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How does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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