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Who is Bailey Lewis?
Bailey is a lifestyle enthusiast and social media creator from the United Kingdom, known for his humorous and down-to-earth content on TikTok and Instagram. With a focus on everyday moments, unboxings, and festival highlights, Bailey brings a laid-back approach to social media, capturing the attention of his followers with relatable and light-hearted videos.



Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
Check Brand DealsBailey is a lifestyle enthusiast and social media creator from the United Kingdom, known for his humorous and down-to-earth content on TikTok and Instagram. With a focus on everyday moments, unboxings, and festival highlights, Bailey brings a laid-back approach to social media, capturing the attention of his followers with relatable and light-hearted videos. His content offers a refreshing, authentic perspective on young adulthood, making him a popular figure within the lifestyle niche. As he continues to share snippets of his life, Bailey's engaging style and genuine personality keep his audience connected and entertained.
Bailey: A Lighthearted Voice in Lifestyle and Reality Content on TikTok
Bailey is a lifestyle content creator from the United Kingdom who has gained popularity on social media for his relatable and humorous approach to sharing snippets of daily life. Known for capturing everyday moments with a casual, laid-back style, he connects deeply with a young audience who resonates with his content’s authenticity. From humorous unboxings to spontaneous festival highlights, Bailey’s posts offer a glimpse into the life of someone who is unapologetically himself. This transparency and down-to-earth charm make him a standout figure in the lifestyle and reality niche, where followers are drawn to content that feels genuine and approachable.
On TikTok, Bailey’s primary platform, he has built a loyal following by consistently sharing engaging videos that touch on the humorous side of life. His content is often centered around funny observations and lighthearted moments, creating an enjoyable experience for viewers. Whether he’s sharing festival experiences or simply reflecting on everyday situations, Bailey’s unique perspective keeps his audience entertained and coming back for more. His TikTok videos capture the essence of his personality—relaxed, humorous, and always relatable—helping him cultivate a dedicated fanbase who appreciates his authenticity in an often polished social media landscape.
Complementing his TikTok presence, Bailey’s Instagram account offers followers a more curated look at his life. Here, he shares a mix of photos, Reels, and updates that reveal additional aspects of his personality and lifestyle. From memorable holiday moments to behind-the-scenes glimpses of his outings, Instagram allows Bailey to provide a fuller picture of who he is beyond short TikTok clips. His posts maintain the same authenticity that defines his TikTok content, giving followers a seamless experience across platforms. As he continues to grow his influence, Bailey’s ability to balance humor, relatability, and authenticity solidifies his position as a rising figure in the lifestyle space.
An Influencer active on social media

Bailey’s presence spans TikTok and Instagram, where he shares content that ranges from humorous video clips to everyday experiences, building a dedicated following.
TikTok: Bailey’s Primary Hub for Relatable and Engaging Content

TikTok is Bailey’s largest platform, where he has accumulated 178.6K followers and an influence score of 68.2/100. His TikTok content covers a wide range of themes, including unboxings, festival adventures, and humorous takes on life. Known for his laid-back style, he engages his audience by sharing relatable moments that highlight the light-hearted side of everyday experiences. Bailey’s videos resonate with his followers, who appreciate his genuine, down-to-earth personality. Posting around once a week at 12 AM, he keeps his audience engaged with content that feels spontaneous yet entertaining.
The key metrics for Bailey’s TikTok are as follows:
- Username: @baileyone
- Influence Score: 68.2/100
- Followers: 178.6K
- Activity: 0.6 videos/week
- Engagement Rate: 15.12%
- Growth: 0% (last 30 days)
- Average Engagement: 46.5K
- Posting Habits: Once a week at 12 AM
Instagram: A Visual Window into Bailey’s Lifestyle

On Instagram, Bailey connects with 32.5K followers, sharing Reels and posts that capture more personal moments. With an influence score of 79/100, Instagram allows him to showcase a polished side of his lifestyle, featuring snapshots from his outings and memorable events like Halloween celebrations. His Instagram content retains the humor and relatability of his TikTok videos but allows for a more curated glimpse into his experiences. He posts around five times a month, keeping his audience engaged with content that complements his TikTok style and adds depth to his online persona.
- Username: @1baileyyy
- Influence Score: 79/100
- Followers: 32.5K
- Activity: 5 posts/month
- Engagement Rate: 12.22%
- Growth: 0% (last 30 days)
- Average Engagement: 4K
- Posting Habits: Once a week at 12 AM
Recommended tools
Instagram Profile AnalyzerTikTok Profile AnalyzerBrand Deals for Influencers
Bailey Lewis' Favikon Authority Score and Rankings Summary

Bailey holds a Favikon authority score of 8,178 points, placing him as a level 3 prominent figure online. His ranking places him in the top 12% of creators in the Lifestyle & Reality TV category in the United Kingdom, reflecting his strong influence in this niche. This score demonstrates his ability to connect effectively with his audience across both TikTok and Instagram, particularly within the lifestyle genre. His rank and influence scores highlight him as a rising figure with potential for further growth in the social media landscape.
Content Strategy: Balancing Humor, Relatability, and Everyday Moments
Bailey’s content strategy focuses on relatability, humor, and a relaxed vibe, which are central to his appeal. His TikTok videos often touch on everyday life scenarios with a humorous twist, capturing moments that resonate with his followers. This casual yet engaging approach has allowed him to create a sense of community, where his audience feels connected to his life experiences. On Instagram, he complements this by sharing photos and Reels that provide a more personal look at his lifestyle. This multi-platform approach allows him to reach a diverse audience, balancing short, engaging clips with visually curated posts that add a layer of authenticity.
Bailey has carved out a niche for himself as a relatable lifestyle creator who brings humor and authenticity to social media. His engaging content on TikTok and Instagram has built him a loyal following, resonating with audiences who appreciate his down-to-earth personality. With a solid Favikon authority score and a ranking in the top 12% of lifestyle influencers in the UK, Bailey’s influence continues to grow. His approachable style, combined with his reachability for brand partnerships, positions him as a promising creator with potential for future expansion in the digital space.
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