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Who is Kassima Isabelle aka Gloom?
Kassima Isabelle, widely recognized as Gloom, is a prominent Canadian YouTuber and gaming content creator. Known for her variety content that includes gaming, playthroughs, and personal challenges, Gloom has cultivated a loyal following across platforms like YouTube, Instagram, and Twitter.



Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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Kassima Isabelle aka Gloom: Navigating Gaming, Challenges, and Mental Health Awareness
Kassima Isabelle, popularly known as Gloom, is a Canadian YouTube content creator celebrated for her vibrant personality and engaging videos. Rising to fame through gaming playthroughs, quirky challenges, and entertaining reviews, Kassie carved a unique space in the YouTube gaming community. Her ability to blend humor with relatable storytelling resonated with a broad audience, attracting millions of dedicated subscribers. From her early videos to her peak popularity, Gloom’s charm lies in her authenticity and creative diversity.
Beyond her gaming roots, Kassie expanded her content to include personal anecdotes and sketches, offering her fans a deeper look into her life. Her openness about her struggles with mental health has allowed her to connect with her audience on a more personal level. By sharing candid experiences and lessons, Gloom became an advocate for mental health awareness while entertaining her fans. Whether it’s lighthearted fun or vulnerable moments, Kassie’s content balances emotion and entertainment.

(Source: @gloomykassie, Instagram, December 2022)
Gloom’s fanbase also admires her love for animals, especially her adorable pet, Anjing. Personal updates showcasing her daily life, interests, and passions have fostered a strong emotional connection with her followers. Kassie’s loyal viewers appreciate her versatility, from comedic gameplay commentary to real-life challenges that push her creativity. This diverse content strategy reflects Kassie’s ability to adapt to her audience’s evolving tastes while staying true to herself.
Over time, Kassima Isabelle transitioned into a multi-faceted creator, known not just for gaming but also for her entrepreneurial ventures, including merchandise collaborations. While her recent activity has slowed, her influence remains significant, with millions of followers still engaging with her previous work. Gloom’s legacy as a relatable, creative, and authentic content creator has solidified her place in the digital entertainment space, inspiring fans and aspiring creators alike.
An Influencer Active on Social Media

With a combined following of over 8.5 million followers, Gloom has successfully expanded her digital presence on YouTube, Instagram, and Twitter. Her engagement reflects stability, but recent activity has slowed down.
Gloom's Social Media Strategy Analysis
YouTube: The Core of Gloom’s Content

YouTube remains Gloom’s most significant platform, housing her 7.6 million subscribers and a rich variety of content. Gloom’s videos focus on engaging gameplay reviews, playthroughs, challenges, and personalized sketches. Her ability to combine gaming commentary with humor has made her videos a hit among casual gamers and loyal fans alike.
Despite not being active in recent years, her library of over 1.1K videos showcases her consistency and creativity. Her content also explores personal aspects of her life, such as mental health awareness, pet updates, and unique challenges that add a relatable human touch. This variety ensures her audience remains entertained while fostering strong connections. However, the platform’s metrics reflect inactivity, with no new uploads in the last three years. While her follower count has grown marginally by +0.18%, her engagement rate is currently at 0%, signaling a need for renewed activity to maintain relevance.
- Username: @Gloom
- Influence Score: 22.7/100
- Followers: 7.6M
- Activity: Inactive for 3 years
- Engagement Rate: 0%
- Growth: +0.18%
- Average Engagement: 0
- Posting Habits: None
Instagram: Visual Storytelling Through Personal Updates

On Instagram, Gloom focuses on visual storytelling, giving fans a behind-the-scenes look at her life. With 710K followers, her posts feature polished yet personal content, ranging from candid photos to aesthetic updates. She uses Instagram as a platform to showcase her personality beyond YouTube, allowing followers to see her interests, style, and moments of joy. These updates strengthen her personal brand and highlight her ability to connect visually with her audience.
Gloom’s Instagram feed often includes photos featuring her dog, Anjing, fun life updates, and stylish portraits. She balances curated aesthetics with genuine snapshots, maintaining a mix of polished and relatable content. This approach appeals to both long-time fans and casual viewers looking for engaging visuals. By staying true to herself and avoiding overly staged posts, Kassie sustains authenticity on this platform.

Reels and Stories play a role in her Instagram strategy, offering shorter, snackable content that resonates with modern audiences. While not as frequent as her YouTube content, these snippets keep her followers engaged and entertained. Her Stories also allow for direct engagement, with polls, Q&A sessions, and casual updates that add a personal touch. These interactions help Kassie remain accessible to her fanbase.
Although her posting frequency has declined, her Instagram profile remains a strong representation of her personality. Loyal fans continue to interact with her older posts, and her existing content provides an ongoing source of inspiration and connection. Gloom’s Instagram strategy shows how impactful visual storytelling can be in building an emotional bond with an audience.
- Username: @gloomykassie
- Influence Score: 38.7/100
- Followers: 711K
- Activity: 2 months ago
- Engagement Rate: 0%
- Growth: +1.76%
- Average Engagement: 0
- Posting Habits: None
Twitter: Humor and Updates

Gloom’s Twitter account, boasting 224.7K followers, reflects her witty, lighthearted personality. She shares updates, quirky thoughts, and interactions with fans. Tweets often include references to pop culture and snippets of her off-screen personality, resonating with her dedicated followers.
However, her activity on Twitter has also halted, with no tweets in the last 3 years. The platform currently reports 0% engagement, which aligns with her lack of recent activity. Despite this, Gloom retains a strong follower base, indicating her past content’s impact and continued audience loyalty. Reactivating her Twitter presence with humorous takes, game commentary, or conversational posts could reinvigorate fan interaction and platform relevance.
- Username: @GloomyKassie
- Influence Score: 7.7/100
- Followers: 224.7K
- Activity: Inactive for 3 years
- Engagement Rate: 0%
- Growth: -0.17%
- Average Engagement: 0
- Posting Habits: None
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Gloom's Social Media Influence Summary

Gloom holds a Favikon Authority Score of 6,247 points, positioning her as a notable presence on social media. She ranks within the Top 14% for Video Entertainment in Canada, reflecting her impact as a gaming content creator despite recent inactivity. On Instagram, her rank sits within the Top 65% of Canadian creators.
Content Strategy: Blending Humor, Gaming, and Authenticity Across Platforms
Gloom’s content strategy is defined by versatility and relatability. On YouTube, her engaging playthroughs, challenges, and sketches cater to gaming enthusiasts and casual viewers alike. On Instagram, she adopts a more polished, aesthetic tone with personal updates. Her humor and authenticity shine through on Twitter, reflecting her unfiltered personality. Mental health awareness remains a recurring theme, resonating with her audience on a deeper emotional level.
Reachability and Partnerships

Gloom, also known as Kassie, has carved a niche for herself through her wide reach across multiple platforms. Despite being less active in recent times, her 7.6 million YouTube subscribers demonstrate her strong presence in the gaming and entertainment community. Her video uploads resonate with a dedicated fanbase, making her an influential voice in the digital content space. Collaborations and cross-platform promotions have further amplified her visibility and reach.
On Instagram, Gloom engages with her 711K followers by sharing personal updates, polished visuals, and glimpses of her offline life. While her activity on Instagram has slowed, her audience remains invested in her content, appreciating the relatability and authenticity she brings. These connections allow brands and potential partners to tap into a loyal, engaged follower base for promotional opportunities.

Her Twitter account, with 224.7K followers, showcases her witty side and updates for her gaming audience. Though less active recently, her account serves as an additional avenue for reach, enabling her to engage with fans directly. Brands seeking a blend of humor, gaming, and relatability can leverage her profile to target a younger demographic invested in digital entertainment and interactive content.
Gloom’s influence extends beyond typical content creation, as she has previously collaborated with brands for merchandise and campaigns. Her authenticity resonates with audiences, giving her reach significant value for mental health awareness campaigns, gaming partnerships, and creative collaborations. While her platforms show varying levels of activity, her reputation and past engagements solidify her position as a noteworthy creator with meaningful reach.
Conclusion: Gloom’s Impact in Gaming and Beyond
Kassima Isabelle, aka Gloom, stands out as a gaming content creator who balances entertainment with personal storytelling and awareness. Despite a recent slowdown in activity, her legacy of relatable content, mental health advocacy, and engaging challenges has solidified her influence. With a refreshed strategy, Gloom holds the potential to reclaim her place as a powerhouse in the gaming and entertainment world.
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