Who is Devin Brugman?

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Devin Brugman: Elevating Wellness and Fashion Through Conscious Lifestyle Content

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Devin Brugman is a U.S.-based lifestyle and fashion influencer, best known as the co-founder of Monday Swimwear and Monday Body. Her career began with a blog and Instagram presence centered on body confidence, wellness, and beachwear inspiration. With her distinct eye for design and authentic messaging, Devin quickly built a community that resonates with her values. Her success in turning personal style into a thriving business has inspired many aspiring entrepreneurs.

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What sets Devin apart is her ability to blend high-end aesthetics with accessibility. Her content consistently reflects a calm, coastal vibe while promoting self-love and natural beauty. Whether she's modeling new swimwear pieces or sharing candid moments at home, she brings a sense of ease and empowerment to her audience. Her storytelling balances promotional intent with emotional connection.

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Alongside fellow co-founder Natasha Oakley, Devin turned Monday Swimwear into one of the most recognizable female-founded swimwear brands globally. Their focus on fit, function, and femininity disrupted the industry’s standard of beauty. Monday Body followed with a wellness-first approach, providing activewear that supports movement and confidence. Both brands reflect Devin’s core values of elegance, inclusivity, and comfort.

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Outside of business, Devin’s content reveals her passion for wellness routines, pet companionship, and travel. She is deeply embedded in the influencer ecosystem, collaborating with fashion-forward creators and sustainable brands. Her social presence is casual yet professional, allowing her to remain influential while relatable. Through curated visuals and consistent messaging, Devin has solidified her position as a lifestyle tastemaker.

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An Influencer Active on Social Media

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Devin Brugman creates high-impact, brand-driven lifestyle content across Instagram and TikTok, focusing on wellness, travel, and fashion-conscious audiences.

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Devin Brugman's Social Media Strategy Analysis

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Instagram Strategy: Where Lifestyle Meets Luxury Branding

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Devin Brugman’s Instagram (@devinbrugman) is her strongest platform with 1.5M followers and a score of 80.5/100. Her content balances curated luxury aesthetics with casual, relatable captions that showcase her lifestyle, brand launches, and wellness habits. Posts feature travel, swimwear, and personal moments—often photographed in high-resolution, editorial-style settings.

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Devin posts around 7 times per month, including static images, Reels, and branded shoutouts for Monday Swimwear and Monday Body, tagged over 60 times. Her audience expects consistent beachwear inspiration and self-care content delivered in an aspirational yet accessible tone. Her visuals are bright, soft-toned, and emphasize her figure without being overly commercial.

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Engagement sits at 0.66%, with average engagement around 9.9K, which is solid for a lifestyle influencer in this niche. She garners 277.7K average views on video content, especially Reels that involve product try-ons or travel scenes. The community is loyal, and comments are often filled with positive reinforcement and body-positive affirmations.

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Her posting habit—twice a week at 6 PM—capitalizes on U.S. morning scroll time, driving higher visibility. This routine aligns with professional consistency, giving her posts algorithmic priority and follower reliability. Her brand safety is marked as “Very Safe”, making her highly appealing for long-term fashion and beauty partnerships.

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• Username: @devinbrugman
• Influence Score: 80.5/100
• Followers: 1.5M
• Activity: 7 Posts/month
• Engagement Rate: 0.66%
• Growth: -0.29%
• Average Engagement: 9.9K
• Posting Habits: Twice a week at 6 PM EST

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TikTok Strategy: Trend-Adaptive and Brand-Aware

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Devin’s TikTok presence (@devinbrugman) is smaller in comparison but rapidly growing with 119.5K followers and a score of 83.8/100. Her video content leans into trending audio, behind-the-scenes footage, and casual try-on hauls that highlight her personality. It’s a more unfiltered glimpse into her brand-building journey and daily routines.

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She posts 1.8 videos per week, with a 4.71% monthly growth rate—a healthy trajectory indicating rising visibility. Her average engagement is 5.3K per video, with standout clips exceeding 350K views, particularly those with fashion reveals or glam transformations. The short-form nature of TikTok allows her to experiment without diluting her brand identity.

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Her engagement rate is a strong 4.42%, surpassing Instagram, which shows she connects more interactively with younger audiences here. Videos such as the 350K-view poolside outfit reveal prove that relaxed, confident fashion still performs best. She smartly repurposes themes from Instagram but adapts tone and style to match TikTok’s casual ethos.

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Devin posts twice a week at 1 PM, targeting global and night-owl users, maximizing TikTok’s late-night algorithm spikes. Her account has “Very Safe” brand safety, and her growth curve suggests potential for beauty or wellness collaborations. TikTok showcases a more playful Devin while staying true to her aesthetic values.

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• Username: @devinbrugman
• Influence Score: 83.8/100
• Followers: 119.5K
• Activity: 1.8 Videos/week
• Engagement Rate: 4.42%
• Growth: +4.71%
• Average Engagement: 5.3K
• Posting Habits: Twice a week at 1 PM EST

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Devin Brugmanl's Social Media Influence Summary

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Devin ranks in the Top 9% on TikTok U.S., and within the Top 2% for Outfits & Styling both in the U.S. and globally—clearly positioning her as a niche authority in fashion-focused content. Her presence is less about mass appeal and more about curating trust and high conversion potential with fashion-forward audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Fusing Fashion, Wellness, and Authenticity into a Lifestyle Powerhouse

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Devin Brugman’s content strategy is rooted in cross-platform consistency—every post serves a dual purpose of personal branding and product visibility. Her content always aligns with core values: wellness, body positivity, travel, and elegant femininity.

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Reachability and Partnerships

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Devin is highly accessible for partnerships via Instagram, where she actively tags personal brands and collaborators like Mejuri, Bvlgari, and Miaou. Her TikTok videos also spotlight brands with direct, natural callouts, signaling an openness to organic integration.

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She is most suited for fashion, beauty, wellness, and travel collaborations, especially those targeting a female audience. Her history of building lasting relationships—like with co-founder Natasha Oakley—shows she favors long-term, values-based partnerships.

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Conclusion: Building a Lifestyle Legacy Rooted in Confidence, Fashion, and Wellness

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Devin isn’t just a content creator—she’s a brand builder who knows how to convert inspiration into influence. With elegant visuals, a loyal fanbase, and a wellness-first mindset, she continues to shape what modern fashion entrepreneurship looks like in the digital space.

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